Edison Chan Will Bring His Tide Shop JUICE To Chengdu.

In September of this year, "no plastic surgery, no hyaluronic acid, to 50 years of age must be very handsome" Edison Chan, the edge of the natural entertainment circle, will take his tide shop. JUICE Coming to Chengdu.

As for shop coordinates, Chengdu ocean Kate spade shop upper level. According to "Edison in the entertainment circle", he took the name "JUICE" as his shop name. On the one hand, he and his small business partner liked the African American film JUICE. On the other hand, the spanlation of the same juice also represented the fruit juice of the shop as different flavors.

At that time, those who love the trend of culture and culture are... In addition to collecting in JUICE store, he has "made clothes with the attitude of art" (he has made the exhibition in the 3125C plan of LA. Clothes & Accessories Each group has no more than 75 pieces, each has an exclusive number which is recorded, and will not be reprinted), the CLOT created by Edison. product Besides, there are also opportunities to contact Medicom Toy, Visvim, Head Porter, Nike, Adidas, which are the main agents of JUICE store, as well as the products that are linked to other brands by CLOT.

Clot Hongkong Headquarters Office

Businessman Edison Chan revealed that he had taken 2 million 500 thousand Hong Kong dollars starting from his old man, but he was not optimistic. His father Chen Zemin even relentlessly said, "you have to pay for the money." but after the "XX gate", he made a great effort to fight for the brand. He made the CLOT brand ushered in brilliance. Now its brand store brings the turnover of more than ten million dollars per year to the team, and Edison Chan has successfully spanformed from the "Chinese food" actor and singer in the Chinese entertainment circle to the overbearing president of a thousand girls dream.

Edison Chan plans to open 50-100 JUICE stores in China, covering a second tier city in China, and the Chengdu store, which will be unveiled in September, is the ninth after Hongkong, Beijing, Shanghai, Taipei, Kuala Lumpur and the United States, the 8 most popular stores.

Why are there so many cities in China? Why does Edison Chan take Chengdu as the third city of JUICE store after Beijing and Shanghai in mainland China?

A few years ago, when "Chao brand culture" was still a relatively unknown word to Chengdu, STUSSY, known as the "American cow", once opened a store in Chengdu, the first city of the city of Chengdu. Unfortunately, the presence of this store did not wake up the vast majority of young people who were still very strange and numb to the tide brand culture at the time. Finally, STUSSY quietly withdrew from the Chengdu market in Chengdu.

After a long period of time, Chao brand culture has always belonged to a small group of people in Chengdu.

Until the year 2010, Edison Chan's CLOT brand began to rise. When he spared no effort to popularize the cry, a large number of fans who had accumulated in Chinese entertainment circle in early years began to pay close attention to the brand culture of him and his behind, and the tide brand culture market in Chengdu began from that time. More young people knew, liked and gradually participated in it.

It is no exaggeration to say that the tide brand culture in Chengdu is from needle tip to flattening, with only one Edison Chan in the middle.

In fact, Edison Chan has made great contributions to the spread and popularization of the trend culture both in the past and in the present. To some extent, it has even greatly promoted the development of the trend culture in China. It is precisely because of its persevering efforts that many unique and outstanding foreign brands have been brought into the vision of the Chinese people.

At the moment, compared to the lack of strength in the luxury market, outstanding brands with unique personality and brand attitude are attracting a number of loyal young fans.

According to statistics from relevant agencies, by the end of last October, the number of users in Chengdu has reached 2 million 740 thousand, followed by Beijing, Guangzhou, Shanghai and Shenzhen. If this group of data is not enough to provoke your nerves, the next example may help you have a clearer understanding of the development of Chengdu's brand culture.

According to the public information released earlier in the social application of nice, there are no Hip-hop in the mainland of China and Hip-hop in the mainland. Superme has more than 330 thousand users on the nice. Among them, nearly 70 thousand follower come from Chengdu, and the figure is not more than 90 thousand.

"With the impact of social networking and Internet consumption, the gap between the new front-line cities and the first tier cities in terms of acceptance of the trend is narrowing." A senior market operator who knows the tide brand culture has publicly stated that "the focus of many trend brands has been put in the new first tier cities. Because there are still fewer opportunities to contact these things online than in the first tier cities, so the new front-line city users are eager for the trend information, and many tide brand products are limited edition, so the price of thousands of dollars can still attract a lot of trend lovers. At present, Chengdu is one of the best selling cities in the country."

This is also the background of the commercial volume of Chengdu in recent two years. More and more shopping centers regard the tide cards as the focus of external promotion and attract customers.

According to the incomplete statistics of the real estate market, up to now, there are more than ten first-rate tide brands in Chengdu. Without exception, every tide brand has been promoted to the market by its shopping center.

In March 2014, CHOCOOLATE, with its brand name "masstige", was stationed in Chengdu IFS.

In May 2014, the first direct store in southwest STAY REAL, which was founded in May by Axin, an independent designer and illustrator of Taiwan, was officially landed on IFS.

By the end of the year, Y-3 Chengdu second, a popular cultural follower, was located in Ocean Pacific.

In February 2015, IN XX, which combines the small crowd brand and its own brand, settled in Ocean Pacific.

In the same month, A BATHING APE, the famous Japanese brand of tidal current, also located its first specialized store in the southwestern region of the ocean.

In September of the same year, NPC, which was built by Li Chen and Willber Pan, was the top domestic tide shop in Chengdu, and was stationed in the The one shopping center of Hengda University.

Subsequently, the American luxury brand Ed Hardy also opened ceremoniously in Ocean Pacific and Chengdu IFS boutique.

In March of this year, ISSEY MIYAKE Chengdu brand store set up shop in Taigu...

This figure is still increasing.

It has been difficult to separate the development and development of Chengdu and even the national tide brand commercial market from Edison Chan. More and more ordinary young people are involved in it, making and disseminating the fashion and fashion trend of self-awareness, and more and more shopping centers have also smelled great business opportunities.