The Three Boys Are Worth Watching.

This is a story about how to make men look good.

Before the story begins, let's introduce the three characters.

Cao Siyu: at the age of 6, she boarded the Tiananmen show, because her father said, "you have to dare to learn."

"I interrupt your legs." honestly chose engineering majors, read industrial engineering, and graduated from a car company for 5 years.

As a man, he feels that Chinese men want to buy cheap, nice looking.

It's too difficult to sweep goods abroad.

He resigned and started his own business.

Liu Qiyuan: a boy who can go shopping from noon to close.

Parents "

He should go to the United States to study and enter Wall Street to become Gao Shuai Fu. As a result, he decided to make a pformation design and start painting from zero to study and design in Malan Nei college in Italy, and became one of the 15 students in the men's wear class, and got the internship opportunity of Ermenegildo Zegna (Zegna).

Zhu Kairong: he is a tailor. He also works in electrical engineering, programming, repairing cars and carpentry.

In the 90s of last century, Shanghai began to make a living in Shanghai. A pair of trousers designed by him was once popular in the city, and the daily processing fee could be more than 2000 yuan.

Today, he is an outside teacher, a senior edition teacher and a brand partner of the Adult Education College of Donghua University.

He said he no longer mind people calling him tailors because the real masters are from the craftsmen.

The story begins in May 1, 2014, the day when Cao Siyu resigned.

Failed explosions

Last autumn, Cao Siyu turned a page in the circle of friends. The title was "cotton and iron free shirts, buy one get two, 3 pieces 300 yuan". The promotion shirt is his men's wear brand, "my shirt" has been introduced, a model he wants to imitate millet.

"At that time, the magic of millet, the pursuit of" exploding money "," single product breakthrough ", and later found that clothing is not the case at all.

He said.

Before May 1, 2014, Cao Siyu was a public relations company with foreign car companies. He had an enviable position and salary.

In the public relations circle for 5 years, he began to feel that he had entered a bottleneck period. He could even foresee the work and life in the next ten to twenty years. That kind of life with millions of salary and one or two trips a year obviously made him feel scared after 80 years. He still wanted to make some breakthroughs. He sat in an office filled with cloth, Cao Siyu told reporters.

The experience of childhood shows, plus the regret of failing in the college entrance examination for fashion design, when Cao Siyu stood on the fork in the pformation of life, he resolutely chose the road leading to the garment industry.

"At the end of 2013, there was a lot of media coverage on the clothing industry inventory. My university major was related to the supply chain, so I always admired the ZARA model. After all, it is very difficult for the clothing industry to achieve zero inventory."

Cao Siyu said he wanted to make men's shirts that could be refurbished quickly, not only beautiful but also comfortable.

Aware of this problem, optimizing supply chain has become the first difficult problem for Cao Siyu to solve entrepreneurship problems. It is precisely because of his optimization of supply chain that "my shirt" can occupy an incomparable time advantage in the future.

Cao Siyu, who has just returned from Italy to learn as a designer, chose to work as a designer for Zhu Kairong, a Japanese man's shirt brand FLEX for 14 years. The reason why he chose these two reasons is simple but rude. But the reason is that the designer made you look good, so he found a young designer with European experience. The stylist designer is to make you comfortable, so you must find an experienced tailor. "Liu Qiyuan"

Although there is no experience in entrepreneurship, Cao Siyu's brand planning is custom-made shirt, "fast fashion + fast customization" route; but also because there is no entrepreneurial experience, in the difficulty of unlimited amplification, he chose to rely on the way to create explosive money to step by step.

"At the very beginning, we felt that we had to do the supply chain, and we should also give consideration to products, communications, IT and users. Why do we have to burn 30 million to make it? I want to make a bomb first, roll the ball up and go a little further."

Cao Si Yu

"Like all customers, made two basic blue and white models, and found the best factories and fabric suppliers."

The clothing factories all pay attention to the order quantity, the same design is the same color, at least 600 pieces are ordered, even if only has the blue white two basic components, Cao Siyu also has to face 1200 stock at least.

In November 19, 2014, when he took these two shirts to see tiger jump sports CEO Cheng hang, the other side directly asked him why he didn't finish the whole zero inventory and quick refurbishment mode directly.

Cheng Hang said to him that no one in China has any one entrepreneurial project. The biggest fear is that a person who shares the same idea with you is talking to investors.

"I thought he didn't understand me and went away."

3 months later, reality gave him a loud slap.

The increase in style has led directly to the backlog of inventories.

At the end of 2014, Cao Siyu finally decided to turn back to the original idea of starting a business. The price was to turn the 3500 shirts originally planned to become explosive stocks into stocks and everything back to the original point.

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Break the custom-made shirts

In September 2015, the custom page of my sweater was on the line.

In the 6 months before that, Cao Siyu and Zhu Kairong ran 9 cities and met 412 customers face to face and tailored for them. The rework rate was 50% from the initial 10 single rework rate to 5% after the 300 single rework rate.

Cao Siyu said.

Today, the process of a shirt from scratch is like this:

Online order selection style booking time - door-to-door tailoring - 33 data on the spot are sent back to the system on the spot, the computer is automatically made according to the shape of each customer - 15 minutes after the cloth starts to be tailored - 30 minutes later workers start sewing cloth - 2.5 hours later, the goods are packed and shipped.

What is this concept?

If you are a customer in Shanghai, you can complete the volume data collection before noon 12. You can receive the invoice number on the same day, and you can wear a custom shirt next day, but the whole time is only 24 hours.

Based on this fast customized pipeline, my shirt can be quickly converted under the "zero finished inventory".

According to Cao Siyu, "clothing is an industry that needs iterative design to stimulate the two demand.

In the past, design is a process of anticipation, and every time a new style is launched, it must be accompanied by a certain amount of stock.

With this quick response pipeline support, every design of my shirt needs only one sample garment. After user needs, it can be customized quickly, and cash flow turnover is fast and fast.

At the same time, because there is no inventory pressure, the decision of design is delivered to the consumer, not the internal design director.

One style is not good enough to be sold, but it is not necessary to clear the stock.

All this is due to Cao Siyu's original principle of supply chain optimization, insisting on learning from ZARA mode and trying to break through innovation.

Although Zhu Kairong, a former stylist, has already made more than 20 thousand shirts in Japanese companies, it still takes 3-4 hours for him to make a version in a purely manual state.

When he optimized the automatic plate making system 8 times, the clipping data of the customer can be pformed into the designer's clothing data very well. It seems that the seemingly irrelevant data can only be changed for 15-20 minutes.

This is due to the power of intelligence and technology.

Since the resignation and entrepreneurship in May 1, 2014, the three boys have gone through a roundabout way in the past year and a half, and have been able to take the time to rectify their mistakes. In the office space where their sparrows are small, the raw materials of nearly 10 countries from Germany, such as lining cloth, Japanese suture, Swiss and Italy fabrics, are stacked aside.

The women workers who are responsible for sewing clothes have long been accustomed to being different from the boring lines of the previous garment factories, but are sewing at any time at any time, sewing the most fitting clothes for each guest.

On the shelf on the side of the wall, there is a pile of express parcels that are to be sent. There is a card full of feelings in every box. Maybe you will be moved by the feelings between the lines when you open the box.

Open my sweater website, besides shirts, custom pants also appear in the list of goods, and walk the same way as "zero inventory quick refurbishment".

Back to the opening paragraph, Cao Siyu attached the text to the promotional link he sent to him.

Until the moment of pushing, I still resisted it.

Then my friend and I said, "one day, I'll put my clothes on again."

All say three women a play, I think, Cao Siyu, Liu Qiyuan, Zhu Kairong's three boys' play is worth seeing!