Home Textile Enterprises Become Busy And Actively Prepare For Shanghai Home Textile Exhibition.

During the summer season, with the continuous warming of the weather, home textile enterprises have become more busier.

While maintaining routine production orders, they are meticulously preparing the exhibits to be exhibited at the Shanghai home textile exhibition.

As a weathervane of the industry, since its establishment more than 20 years ago,

Every year, a large number of excellent home textile enterprises both at home and abroad are gathered, providing the resources that can be shared, providing an unlimited value for the development of the industry.

Therefore, for enterprises, making full use of the opportunity of the exhibition, presenting products, brands and culture to the audience of the exhibition, making the upstream and downstream partners of the industrial chain, and understanding the development trend of the industry, is also equal to seizing market opportunities.

The enthusiasm of the exhibitors stems from the attraction of the exhibition.

The attraction comes from its continuous innovation every year.

In August of this year, the autumn and winter textile exhibition will be held in Shanghai by the China Household Textile Industry Association, the China Textile Promotion Association of the International Trade Promotion Council and the Frankfurt (Hongkong) exhibition company jointly held in 2016.

Yang Zhaohua, President of the China Home Textile Association, said that in the past, the China International Home Textile Exhibition held the purpose of promoting the development of the industry and set up a high quality exhibition platform for home textile enterprises. This year, on this basis, the organizers will listen more closely to the voices of enterprises and truly interact with the enterprises, bring forth new ideas, create more conditions for the smooth development of the exhibition, and create more business value for the long-term development of enterprises.

China international home textile exhibition is held two times a year, divided into spring, summer and autumn and winter exhibitions.

Spring home textile exhibition, mainly bedding, with clothing, fabrics, yarn, PHvalue five exhibition together, joint brothers industry, tandem upstream and downstream.

The autumn home textile exhibition has adjusted its direction according to the development trend of the industry. The exhibition mainly focuses on the excellent soft cloth enterprises in China.

Yang Zhaohua said that throughout the development of the industry and market development, the autumn home textile exhibition will be more clear. That is to create the idea of "big home textiles" and "big home", and advocate "new home textiles and new life".

The exhibits are more abundant, besides shading, window decorations, wall covering, carpets, ornaments, leather, and other decorative fabrics.

Intelligent home products, etc., to improve product quality, innovate product varieties, reduce operating costs, and vigorously implement the supply side structure reform.

Fashion trend: the trend of "2017/18 China Household Textiles trend" has been launched by the China Fashion Association's fashion research and promotion studio and Constantine fashion design and planning group. The research on the concept of the trend will be officially released at the exhibition, and experts from different fields will conduct a comprehensive and in-depth interpretation of the international home trend.

Design Competition: during the exhibition, "Zhang Jian cup 2016 China International Household Textile Product Design Competition" and "Haining home textile cup 2016 China International Home Textile creative design competition" will be held and displayed.

"Zhang Jian Cup" continues to deepen cooperation with Tmall home textiles this year, and has launched the award-winning design works online to pform the works into commodities.

The "Haining home textile Cup" has carried out a large number of innovative reforms this year. For the first time, it joined the overall soft clothing category evaluation, making the competition more in line with the development needs of the industry.

Cross boundary activities: home furnishing, this year, the organizers invited 3 important guests in the field of integrated home and soft clothing designers, as well as 200 indoor, soft fitting display designers and 20 media to participate in the exhibition of home textile soft package cross-border forum.

As for furniture industry, cooperation continues to deepen, and 3 furniture companies are invited to participate in the 4.2 hall.

The exhibition centers on the "cross" realm, invites five closely related industries, such as home textiles, furniture, bathroom, real estate and home decoration design, to create a perfect home experience with consumers and create a wonderful life for consumers.

Under the background of "Internet +", online and offline integration has become the trend of industry development.

In August, the organizers of the home textile exhibition will invite a number of e-commerce providers to open related activities, help enterprises quickly enter the electricity supplier, deepen the reform of the functions under the auxiliary line, and create a new economic situation in China's home textile exhibition.

At that time, many industry leaders, elites and business enterprises gathered in the exhibition to share the forefront information, explore the innovation concept and development trend of e-commerce, display advanced products, technology and innovative thinking results, and promote technical exchanges and trade cooperation between enterprises at home and abroad.