The Three Day 2016 CBME China Baby Show And Children'S Wear Exhibition Are Held In Shanghai.

The world's leading exhibition of baby pregnancy - the sixteenth CBME China baby show and children's Wear Exhibition (hereinafter referred to as 2016 CBME China) opened in July 20, 2016 at the National Convention and Exhibition Center (Shanghai).

2016 CBME China focuses on the present and leads the future: join hands with professional spectators from the world and 3673 brands of pregnant and baby children, focus on upgrading consumer needs and ideas, enhance product strength by innovation drive, explore the trend of industrial trends, and enhance the efficiency of docking business.

CBME media conference site

Enhance product strength to meet consumers' new demand for differentiation

China's pregnancy and infant market continues to develop rapidly, and consumers' needs and concepts are accelerated.

In 2016, the CBME China exhibition area increased to 223305 square meters, exhibitors reached 2366, including Pigeon,

Pampers, AVENT, pro run, Johnson baby, Wyeth, Abbott, Midea, Dorel, Britax, Qiao Er Yi, Fei Xue, wood play family, Hape, MGM, Barbara, October Mommy, Babu bean and so on are 3673 famous people all over the world.

With the latest products and ideas, 32% of them come from overseas.

Xie Chengfeng, CEO, a good boy in the international market, said: "consumers want to solve the problem of their childcare life, and the product can provide additional value. The intelligent baby carriage we brought this year will connect children's products, electronic products and the Internet through Bluetooth."

Ye Fangying, vice president of China, said: "at the exhibition, Pigeon launched an overall solution for the mothers who are back to their mothers to help their mothers cope with all kinds of problems and challenges in the process of breast milk.

Consumption is ushering in a "era of her age", and women are increasingly dominating household consumption. In the future Pigeon will pay more attention to women's needs.

At the same time, 245 international brands from France, Australia, Britain, Spain, Korea, Singapore, North America, Canada, Hongkong, Taiwan and other countries will be concentrated in the CBME China International Exhibition Area, bringing high-quality and differentiated new products to the Chinese market.

The 2016Cool Kids Fashion Shanghai fashion children's wear exhibition was held in conjunction with the 2016 CBME China, bringing 18 famous fashion children's brands in 18 countries.

"The consumption demand of China's children's clothing market has shifted from the practicality that used to meet the basic life to the pursuit of beauty and fashion," he said. "Today's Chinese children have more" cool "and" dazzle "fashion concepts to be discovered, giving them the reason to think" tide "in Shenzhen.

This year, our clothing displayed on Cool Kids Fashion Shanghai also highlights the design style of fashion and fun.

In order to encourage enterprises to enhance their product strength and innovate to drive homogeneity, 2016 CBME China held a series of exciting activities at the scene: 2016 CBME AWARDS China pregnant baby industry award and innovative product display area, 200 innovative patent products screened by professional organizations.

The 2016 CBME pregnancy baby product design competition was held for the first time. The original design of 22 baby products was selected by the senior designers. The 2016 Cool Kids Fashion children's wear design competition also brought 20 new generation children's fashion designs, and awarded the winning works at the scene.

Hape's new product has been selected this year as the best CBME product of CBME AWARDS. Its global vice president Qiu Yingying pointed out: "parents are paying more and more attention to preschool education for children, which makes western toys and teaching aids more and more flourishing in China.

The original design of our finalists has adopted an all - open way to make babies feel the joy of thinking creation.

Upgrade authorized area to develop new blue ocean for pregnant and infant licensing business

The scale of China's brand licensing market is US $6 billion 140 million, which accounts for only 2.5% of the global authorized market, and has great potential for development.

The fast developing baby market will bring huge space for them.

2016 CBME China authorized zone new upgrade: Thomas, Fisher, plant zombies, cherry meatballs, pleasant goat and grey wolf, pig pig, bear haunt and more than 50 well-known authorized brands appeared on the same stage.

For the first time, the organizers held a brand licensing trade fair to help authorized brands to make 1319 appointments to the potential licensed business partners.

At the same time, the international authorization Industry Association LIMA, the Shanghai era cartoons Research Institute and a number of well-known authorized brands and authorized guests will analyze the main issues of the future of the authorized industry and how to cooperate with the baby industry and baby industry.

"This year, MATTEL brings the latest products and new channel cooperation modes for many authorized vendors, including the long history of Thomas & friends and baby toy brand Fisher," said Qiu Tao, director of consumer goods at MATTEL Greater China. "China is the fastest growing market in the world with authorized business. We think there is tremendous opportunity and will explore new ways of investment and cooperation with partners."

Break through the difficulties of retail business and let customers come back

Many maternal and child retail outlets of the baby and infant industry are facing a decline in passenger flow, a decline in the unit price and a decline in gross profit.

As a symbolic dialogue platform for China's infant and child industry, "the 2016 CBME China Conference on the development of baby and baby industry" in Shanghai World Trade Center, focusing on the theme of "letting customers come back", helps Chinese pregnant and child carriers understand the main reasons for the decline in performance, grasp the trend of industrial trends, and learn practical business skills.

Adhering to the strategy of "bringing in and going out", 2016 CBME China also analyzed the characteristics of Chinese market and consumer demand for overseas brands to help them better enter the Chinese market.

2016 CBME China first exhibited the essence of the CBME Japanese retail inspection team at the exhibition site, revealing the advantages of Japanese retail in terms of cost performance, space layout, commodity display and service details, guiding the domestic mother and child retailers to break through the current business dilemma.

Hao Haichun, general manager of Inner Mongolia's future Mommy, said: "the core reason of the Japanese retail boom is differentiated management and high performance price ratio. This year, we participated in the CBME Japanese retail inspection group, and felt the difference between China and Japan in retail business. We saw the future development direction of China's pregnancy and baby retailing."

The eleventh fashion salesperson skills competition, the 25 strong salesmen from the 68619 salesmen, competed for "master touch" in the final contest of the AI Hu masters competition. The contest was chosen as a competition event by consumers' favorite baby touch, which aims to help the industry to enhance the importance of offline experience service and service quality and improve consumer satisfaction, thereby increasing passenger flow and increasing sales.

Upgrading business docking to meet the needs of all channels

The consumer purchase channels are becoming more diversified, and the Chinese pregnant and infant market has entered full channel competition.

2016 the CBME China commerce and Trade Association will help diversified buyers quickly find quality products and suppliers through the advance one to one negotiation form, and help brands get more domestic and overseas orders.

This year, the number of enrolment purchasers has increased to 97 from 29 last year. Jingdong, Gome online, sunning children, big RFA, Huarun Wanjia, Wangfujing department store, Yintai, children Wang and other large buyers from various fields and channels will go deep into the domestic and foreign brands.

At the same time, the organizers set up the first brand authorized trade docking meeting and the Taiwan toy exhibition group business meeting to meet the new channel needs.

Murata Takashi, purchasing manager of the West Song house, said: "business docking will help us quickly and efficiently purchase more new products in the limited time of the exhibition."

Wu Shumin, general manager of Zhejiang Semir apparel Limited by Share Ltd Barbara brand, also said: "CBME business docking will enable partners to have a clearer and more comprehensive understanding of us. This year, the scope of buyers has been greatly increased, so that more resources can be integrated into the brand, which is very helpful for brand."

Taking care of the healthy growth of the next generation is the mission of the baby industry. As an industrial platform, CBME not only encourages independent innovation and intellectual property rights, but also actively promotes the implementation of social responsibilities for pregnant and infant enterprises. The charity charity sale of children caring for poor children launched by CBME in China carries out bazaars on the donated items donated by 46 pregnant baby businesses, and will directly donate all the proceeds to families of needy children.

2016 CBME China's sponsor said: "in 2016, 76% of pregnant and infant enterprises expected growth, and the industry continued to achieve rapid growth.

CBME China will continue to help all sectors of the industry grasp the new demand for consumption and promote industrial upgrading and healthy development.

About CBME

CBME is the brand of UBM plc.

The CBME China exhibition, which began in 2001, has been successfully held for the 15 time, including the CBME pregnancy baby show and CBME children's wear show. The CBME pregnancy baby show is the world's leading pregnancy baby show, and the CBME children's wear exhibition is the leading children's Wear Exhibition in China.

While CBME has achieved great success in China, it has expanded to Turkey, India, Singapore and other countries, and is committed to promoting and promoting international exchange and trade cooperation in the global pregnancy and infant industry.

About Asian intelligence

Asia UBM is the largest exhibition organizer in Asia, and is also the largest trade and exhibition organizer in China, India and Malaysia. It is listed in the London Stock Exchange. It is the largest exhibition organizer in Asia. It is also the largest trade fair in China, India and Malaysia.

Asia has a strong international network. Its headquarters is located in Hongkong. Its subsidiaries are located in Asia and across the United States. It has 32 offices in 24 major cities and employs 1300 employees.

It has been covering more than 30 years in Asia. The industry covers 19 market areas, including 230 highly profitable exhibition projects, 28 high quality professional magazines, and 18 online year-round online products. It provides one-stop diversified global services for more than 2000000 exhibitors, buyers, conference representatives, advertisers and readers from all over the world, providing high-quality business matching, quality industry news and online trade networks.

China, Southeast Asia and India have been leading the world in commerce and exhibition industry, and Asia has been actively expanding its business in these three markets.

China has set up 12 offices in several major cities in mainland China, including Beijing, Shanghai, Guangzhou, Hangzhou, Guzhen and Shenzhen, hosting 90 conference and exhibition projects.

Asia has set up offices in the ASEAN region including Malaysia, Thailand, Indonesia, Singapore, Vietnam and Philippines to host 70 exhibitions.

And Asia's professional team in India, Mumbai, New Delhi, ban Gallo and Chennai hosts more than 20 events annually.

Asia has won the award of "the most trusted business exhibition organizer of Asia" in the 2016 Hongkong most valuable Enterprise Excellence Award.

About Bo Wen company

UBM plc is an internationally renowned multinational company.

The group provides information needed by the market, and brings together global buyers and suppliers through business exhibitions, market websites and professional magazines, and provides them with the information needed for successful business.

Over 5000 employees in more than 20 countries have formed professional teams to help customers develop business and develop their markets efficiently.