2016 Cool Kids Fashion Shanghai: Fashionable Children'S Clothing In The Eyes Of New Generation Consumers

In July 20, 2016, a three day 2016 Cool Kids Fashion Shanghai. Fashion children's Wear Exhibition (Cool Kids Fashion, Shanghai) has been unveiled at the National Convention and Exhibition Center (Shanghai).

The current Cool Kids Fashion has 18 children from Shanghai (Italy), LAB BY BABY (South Korea), Tip Toey Joey (Brazil), Japan (CCILU), Spain (Spain), Holland (Holland), France (France), Switzerland (Switzerland), Hong Kong (Portugal), Hongkong (Hongkong) and other countries (regions) to make a collective appearance of children's wear brands, so that many business elites, such as agent distributors, department stores and commercial real estate, individual retailers, franchisees and fashion buyers, can find fashionable children's clothing that meets the needs of the new generation of consumers.

With the new generation of parents becoming the main consumers, they adore the design sense, fashion and personalization of children's clothing. "The survey report on the 2015 CBME baby China consumer market" indicates that fashion design is one of the main factors that consumers consider when buying children's clothing.

"The consumption demand of China's children's clothing market has shifted from the practicality that used to meet the basic life to the pursuit of beauty and fashion," said AI Bo, director of marketing at pice Brand Management Co., Ltd., Shenzhen. This year, the clothes we displayed at the scene also highlight the design styles of fashion, parent-child, family and fun.

Keely Deininger, general manager of Little Linens Ltd, UK, said: "we brought 2017 children's clothing in spring and summer. One of the highlights is the romantic lace series. Children's wear The series chooses the color of cotton candy, not only exquisite but also interesting.

Lu Jing, director of commodity center of Wang Ertong supplies Limited by Share Ltd, said: "with the upgrading of consumption and upgrading of members, structural differences, regional differences, brand differences, market differences and personality differences are becoming more and more obvious. The advantage of children's clothing market prices has gradually weakened, and the competition that meets individual sexual differences will replace price competition."

Bao Daxiang, purchasing manager of Limited by Share Ltd's youth and children's shopping (Group) Limited by Share Ltd, said: "China's children's wear market is currently facing fierce competition, and the brand is constantly innovated. The new generation of consumers pay more attention to styles and brands for children's clothing."

While promoting business cooperation, the 2016 Cool Kids Fashion Shanghai shows the fashion trend of children's fashion through the series of wonderful activities, and analyzes the actual marketing strategy of children's wear:

In the "trend forum", 2016 Cool Kids Fashion Shanghai joined hands with the world famous fashion trend research institute WGSN to share the trend of 2017/18 autumn and winter children's wear, and analyze the four themes of the trend of the audience: design, world volume, nocturnal music and evolution theory. H&M regional visual display, interior service display manager Raj brings keynote speeches, "you do not know the mystery of children's clothing display", to enhance the industry's fashionable children's clothing management skills.

In the final stage of the children's wear design competition, 20 shortlisted contestants who stand out from the 1035 contestants show the design and innovative thinking of the new generation fashion children's clothing through static display and dynamic show. The organizer will also carry out the exchange of designer talents for children's wear so as to help designers and children's clothing enterprises and professionals to join.

"Children's fashion show" Babybol (Spain), PennyScallan (Australia), Dr. Teddy (China), MAYA (USA), Blaa (Finland), AnglesFace (UK) and other world-renowned children's wear brands show various styles of fashion children's clothing design trend.

At the same time, Cool Kids Fashion was held in Shanghai. The 2016 CBME China baby show and children's Wear Exhibition (2016 CBME China) were also held at the National Convention and Exhibition Center (Shanghai). Current CBME China The exhibition area is 223305 square meters, and the number of exhibitors is 2366. 3673 famous brands from all over the world are focusing on the latest products, including 428 brands of babybean, green box, Barbara, Hui Bu Shu and so on.