Adidas Adidas Clover Custom Service In Hangzhou Online

Mi Adidas, a two day old clover

Be popular with consumers in Hangzhou City

Mi

Custom service has been mainly concentrated in the official website and a few brand outlets.

In Shanghai, there is a cloverleaf brand store with MI adidas offline services, and fans of Hangzhou's Clover.

Fans want to experience online and travel to Shanghai.

So, as the only cloverleaf brand store that can provide customized services in Zhejiang, many people eagerly look forward to it before the opening of Xinyuan China. In July 17th, the customized service finally came out.

According to the saleswoman, Ms. Xu, there are 6 popular brands of shoes, such as Tubular, Stan Smith and SuperStar, which can be customized. After selecting the good style, users can enter the sub area color design in the back side, front side, twill, heel, shoe tongue, even shoelace and lining, and choose their favorite colors.

Besides, the material of shoes can also be freely selected. Finally, at the heel of shoes, you can choose to print personal signature, such as your name, Pinyin abbreviation, etc.

The word "Customize" sounds very tall, but tall things seem to be cheap, but Ms. Xu, a salesperson, says that the price of customized shoes made by Mi adidas is only about 100-200 yuan higher than that of the same shoe Adidas. "The cost of handmade part is a part, but the material quality is the main reason."

For example, if a customer changes the leather of the original shoe into leather, the price will be more expensive.

It is understood that the customized shoes will be sent to the store within 20 days. Customers can choose to come to the store or choose to deliver goods to the door.

Although the official website can enjoy customized services, Ms. Xu, a salesperson, said that many customers prefer to experience in the store. "Experience in the shop can not only touch and feel various fabric materials, but also provide some suggestions."

In addition, there are more than 50 kinds of personalized shoes that can be purchased directly, which are different from ordinary sales.

According to the reporter's interview, although the official opening of customized service has only been two days, many consumers have come to customize it.

Lack of personality "customizing price" customization

Neither the market nor the consumers will pay the bill.

Speaking of customization, the most popular one should be high-end.

And custom-made wedding dress, according to reporters, these high-end custom-made products are often tens of thousands of yuan, mainly for high-income groups.

So when it comes to clothing customization, most people still associate it with "expensive". At the beginning of this year, the popular brand Metersbonwe launched a price "close to the people".

Customized project - tailored.

On the way to Yanan

In the flagship store, after revealing that she wanted to make a custom dress, the special guide girl took the reporter to the "measuring room" on the five floor, which hung about 20 pieces.

,

,

,

And pants, including pants.

According to the guide shopping lady, the custom dress should first choose the style here, then the tailor takes the size. "When the data is sent back to the factory, it will be specially made for making plates, and it can be sent to the customers in a week or so. It takes about 10 days for the jeans to last longer."

But the reporter noted that the styles available here are basically ordinary plates, and other complex items such as costumes with metal accessories are not currently participating in the "tailoring" project.

At the same time, according to the different material of clothing, the price of custom dress is also different. For example, there are two kinds of washing Pants: 199 yuan and 299 yuan, of which 299 yuan can be embroidered.

It is understood that

The intention of launching the business is to

More fitting, but reporters in Metersbonwe's random interview found that most customers do not know that the service, after the reporter told, no one is willing to experience this service.

Customers, Ms. Zhang said, "customization is mainly about individuality. There is no need to customize the ordinary style. Let alone wait a week."

Insiders said in an interview with reporters that at present, such sizes as S, M and L can meet the needs of most people.

Fitness requirements.

The so-called "various"

"The consumer is willing to pay for it is not much, only with the particularity of the commodity to customize the market and users can be recognized.

For example, the MI adidas custom service of Trifolium is only pursued by young consumers because of its pursuit of fashion and personality. Expensive, high-end suits, wedding dresses, jewelry and other brand goods are considered to be custom-made because of their high value.

For example, Metersbonwe, which is the main product of "people's price", lacks customized service of commodity characteristics, which will not necessarily let the market and consumers pay for it.