Edison Chan, Who Ripped Lin Chiling, Sat On The Tide Card For 10 Million Dollars.

Last night, Edison Chan It's hot again, and the little ones on the hot search list are not hot, they are exploding. But this time, the target is Lin Chiling 。

It's not unusual for Edison Chan to tear the dog and tear the blogger, but this time it's different. This time, Zhi Ling's sister, who looks like a human animal, is tearing up, so Edison Chan's micro-blog burst out.

Later, the melon crowd finally waited for Lin Chiling's response. She spoke through the assistant. "Lin Chiling has seen the news. It should be puzzled, silly, because she did not know each other, and did not know why the other side to scold her, perhaps there is misunderstanding. However, before the truth comes up, we can not talk about it, nor can we say who is right or who is wrong.

Let's talk about Edison Chan as an entrepreneur today. How has he been doing business these years?

After the 2008 year of Yan Zhao, he could be said to be infamous. He owed the economic company a debt. Shortly afterwards, Chen Zemin, the rich man, declared bankruptcy again. Fortunately, he knew how to make use of his star effect and the image of the tide man in the early years. He created the tide card as early as 03 years ago. CLOT Today, Mr. Peng talked to you about Edison Chan's pioneering career these years. In 08, Edison Chan announced that he would quit the entertainment business indefinitely after finishing his computer. He has been silent for 8 years, and many people think that Edison Chan is finished.

But last December, Edison Chan returned with his 70 minute documentary, "within reach." he showed his work and life with so fxxking real. At that time, it became a brush screen event. It was spread on micro-blog. In a circle of friends, all kinds of 10W+ articles continued to screen for one week.

He told us firmly that Edison Chan did not die, but he understood it.

In the first episode of the documentary "hip hop business", Edison Chan disclosed a startling fact: 11 years ago, he invested in the tide business of HK $2 million 500 thousand, which now has an annual turnover of 10 million dollars.

A negative artist is an irresistible commercial icon that is popular among young people.

China's first wave brand CLOT

CLOT is the abbreviation of CLOT FAMILY founded by Edison Chan and the name of the tide brand of the company.

The condensing group is a LIFESTYLE company founded in June 2003. Mainly in the creation of clothing (including CLOT brand clothing and JUICE shop in Hongkong), planning PARTY, help garment companies to do Consultant.

CLOT brand clothing is China's first wave brand and occupies a place in the global trend brand. It was founded at the same time as the condensing group, and its current manager is Edison Chan. CLOT has close cooperation with famous clothing brands such as NIKE, PEPSI, Levi 's and CLOT's shop JUICE has also become a tourist attraction in Hongkong.

After the scandal

He runs a new store on average every year.

Expand his tide business.

Edison Chan currently owns two companies, one of which is CLOT COMPANY LIMITED. According to the company's official website,

　 UICE Beijing Sanlitun store

With 3125C in the US, he has a total of 8 tide shops. It can be seen that since the beginning of 2009, Edison Chan has maintained an average of one new shop a year to expand his tide business.

Guanxi brother also has a frightening plan in his fingertips. He wants to open 50 to 100 JUICE, covering a second tier city in China.

Do you think tidal shops are so profitable?

First of all, you have to be Edison Chan.

Edison Chan is known as "the godfather of China's trend." this title is not his own. He really has such a position in the tide circle.

In addition to creating the influence of China's first wave brand CLOT, it is more about his strong connections. In recent years, more and more influx of foreign brands has been established on the basis of Edison Chan's friendly relationship with the host. When you open Edison Chan's Instagram, micro-blog or micro-blog, most of them are taken together with the famous brand leaders. Many of them are good friends of Instagram.

The big cards that worked with Edison Chan and CLOT include, but are not limited to: UNDEFEATED, STUSSY, SSUR, SUBCREW, Neighborhood, APE, VISVIM, supreme, EVISU, ADIDAS, EVISU, VISVIM, and so on.

When Edison Chan first started his business, his father was particularly opposed. He said, "you should use this money to buy a house, not to open a shop, because it will fail." But Guanxi brother: 08 years later, I couldn't help it. I went to business and I carried it.

CLOT was founded by Edison Chan and Pan Shiheng, a high school classmate. There are two separate offices in CLOT, Hongkong, one of which is Edison Chan and one is Pan Shiheng. From the point of view of division of labor, Edison Chan is equivalent to creative director. Most of the designs and creative designs are completed by Chen. Pan Shiheng is equivalent to the executive director, and the task of landing execution and new trend research falls on pan.

Many people think that if there is no CLOT, then the Chinese tidal current circle is still zero. Some people even said that the local trend began formally: Edison Chan wore a single product, so I had to wear it.

Edison Chan said, you ask me what is fashionable, I am, yes, I am.

The success of CLOT and JUICE

It is Edison Chan's "failure" as a "businessman".

He refused to distribute.

"CLOT is not only a clothing brand, but also a creative space. Publicize individuality and combine life experience with local culture. Stimulate creativity and hope to bridge the gap between the East and the West. The company's official website describes this.

I also heard many people say that online can earn a lot of money, but our goal is different from those people. Our T is not 60 yuan, the number of CLOT brand products will be limited, buy, buy, buy or buy, CLOT pays more attention to brand image.

One of his important strategies for CLOT brand is not to distribute, but only to store under the JUICE line stores and the official website can he buy CLOT costumes. "No other people don't want us to feel the brand's temperament and style through decorating and flavour in the storefront. I sometimes buy clothes on the Internet, but I also care more about feelings, such as fabric and so on.

He does not cater to popular tastes.

For example: Guxi brother's tide brand CLOT has been working with Nike for a long time. The latest CLOT joint Nike was in April last year. At that time, double Lunar Force 1 came out.

As a qualified businessman, we all know that Nike hooks must be large enough for consumers to pay. These shoes are not as thin as before. But for the trend, this is a breakthrough attempt. No one in the world dares to shrink the hook of Lunar Force 1.

Edison Chan said: if we do not try new things, but only constantly cater for what consumers like, we will end up with "popularity" instead of "uniqueness".

　　 The scale should expand, but refuse to copy the store.

Hongkong is the only city with three JUICE shops at the same time, but the three stores have different positioning and different styles. Moreover, people in the fashion circle know that Shang ring shop does not make much money. If we enter more brand names with more parity and popularity, we will surely increase revenue considerably.

If you want to make a comparison, I.T is a typical contrast. The I.T of the whole country is almost the same. From decorating to products, it is like a chain store. To be honest, this is the right way to make big profits in business.

He wants to be a leader in creativity and fashion, not just a mercenary businessman.

Nike and Adidas are deadly rivals. Edison Chan is the spokesperson of Adidas. However, he often recommends Nike in both documentary and ordinary activities. In normal business logic, this is not allowed. For example, Shawn Yue, who is also the spokesperson of Adidas, has never seen him wear Nike shoes since signing. Although Shawn Yue likes Nike shoes very much, he still chooses to be a competent spokesperson.

There is no one who is right or wrong, but the two are making money in different ways. Maybe Shawn Yue has higher endorsement fees, so there are more restrictions. Maybe it's because he is so bossy that Adidas can only compromise. But at least we know:

If Edison Chan thought something good, it would not be changed by money.

We have to admit that Edison Chan defines the aesthetics of a group of people. He even defines a group of people who think about problems.

In 2008, Edison Chan's life fell to the bottom and his father's business went bankrupt as a result of the financial crisis. He spent 8 years on his hard work and hard work instead of relying on his face to earn what he deserved. He successfully transformed into a successful businessman and did not need your approval.