Internet As The Main Means Of Competitiveness In Garment Industry

At present, "

"+" has become a wave, a draught, is rapidly infiltrating and pforming various traditional industries, people's interpretation of Internet + is also complicated and complicated.

But Tian Xiangui believes that the Internet is dissolving and melting all this.

The combination and penetration of Internet + traditional industries are breaking up various and new forms of expression, such as mobile Internet, Internet of things, cloud computing and big data.

A variety of new models: electricity providers, O2O, C2B, public chips...

Various new products and new services: intelligent hardware, mobile payment, APP application...

There will be new forms of expression in the future, but the core idea behind it is the people-oriented Internet thinking.

"People-oriented" shows that consumers are already in the same position as brands, or even occupy a leading position, and are closer to brands. Brands need to communicate, share and cooperate with consumers, understand consumers better, respect consumers, enhance consumer experience, and re-examine the marketing model of stores from the perspective of users.

Tian hopes to manage clothing business with his own thinking.

Internet thinking is very common and deep, and has been concretely turned into user oriented, extreme service, rapid iteration, service oriented marketing and other behavior.

"For the garment industry that is in the period of adjustment and pformation, it has experienced the stage of large wholesale and extensive development, which is the embodiment of large-scale manufacturing and sales of traditional industries."

Tian Xiangui expressed his view that in today's and future development stage, garment enterprises need to have the people-oriented Internet thinking besides industrial thinking and capital thinking, and think about the future from the perspective of users and even internal employees.

Pattern and process is the premise and foundation for garment enterprises to make good use of "Internet +" to enhance competitiveness.

On this basis, enterprises can adopt Internet tools and models that are suitable for their own development and avoid being lost by various dazzling Internet tools, thus opening up their own "Internet +" road.

At present, clothing enterprises are increasingly using the power of capital to build their own "Internet +" mode. They have more actions in terms of electricity providers, O2O, mergers and acquisitions, Internet + companies, etc.

Tian Xian guessed that it is foreseeable that there will be more, better and updated products and services and modes of "Internet +" in the garment industry in the future. Enterprises that have better understanding and possession of industry, capital and Internet thinking and resources will have stronger competitiveness and superiority, and will push the garment industry to develop in a higher and wider direction.