Check Out Those Clothes Brands That You Can'T Distinguish Between Sex.

Kristin Higgins does not particularly like forcing her daughter to wear "pink breath" clothes, but also adorn her daughter's room with the shade of the city, and dress her daughter with "super hero" designs.

"Finding neutral clothing is hard," said Higgins, 35, who lives in Little Rock City.

Her daughter is 6 years old.

"I hope she doesn't have to consider wearing a girl when she gets up to dress.

It's a bondage of identity. "

When buying clothes for his 7 month old son, Higgins found that most of the patterns on his clothes were fire engines or sharks.

What would happen to cats, cupcakes, or heart-shaped designs? She could not help thinking.

For men and women alike

For parents, the choice of returning to school season is still limited, but this kind of product is also increasing.

Some large retailers (such as Lands' End and Zara) made minor adjustments to their products, while some frustrated parents set up their own companies to produce products they had been looking for.

"The difference between girls and boys is really big," Courtney Hartman said.

She opened Jessy & Jack in Seattle, selling children's neutral T-shirts printed with robots and dinosaur patterns, and T-shirts with "I 'm a Cat Guy" slogans, which have blue, gray and yellow colors.

Some big Brand Company also provide consumers with more choices, and the toys and bedding made by them tend to be neutral.

Target's new children's wear brand Cat & Jack blurred the gender difference, and T-shirts were printed with slogans like "Smart & Strong" and "future astronauts".

girl

More varied than boys' clothing, but most of them

There is still a distinct gender characteristic, said Marshal Cohen, head of NPD industry analysis, a market research firm.

Martine Zoer set up a Quirkie Kids company selling neutral children's clothing in Seattle just because her sons wanted to wear pink clothes.

Although she had received an email saying, "boys should not wear pink, pink will make them gay."

The idea of distinguishing boys and girls with "pink and blue" was formed in 1980s, said Jo B. Paoletti, an American scholar at University of Maryland.

Later, even diapers began to appear blue and pink.

But this strong distinction is harmful.

"It encourages very small children - even 2 year olds -- to judge and communicate with others in very traditional ways," Paoletti said.

"We know that based on nearly 50 years of social science research, mindset has hurt people very much. We have seen many races, sexes or other forms of discrimination and prejudice."

Messi's department stores say that children's clothing is usually different from men's and women's wear, but there are many colors and styles to choose from.

Now the children are very active.

and

Basically, men and women.

Some stores, such as J.C. Penney and Nordstrom, say they follow the wishes of shoppers, but they do not see the gender boundaries required by consumers to confuse clothing.

New brands such as Jessy & Jack have seen this demand.

Hartman said the annual sales volume of its products is approaching 6 digits.