Reebok: To Recollection, We Must Not Rely On The Key To Recall, But Also Rely On Products.

I think about it carefully. reebok This brand is really down, and few people remember him. Looking back at the peak of Reebok, O'neal, Yao Ming and Iverson could all be their spokesmen.

This year the three giants have been elected to the hall of fame, but Reebok is no longer famous for many years. So what has happened to Reebok in recent years? Everyone is quiet. I want to open up! The name of Reebok sounds very young, but it has been 121 years old. The founder is a little cock silk named Joseph Foster who can not afford to buy. Running shoes I made the first pair of spikes in the world myself.

As a result, it is easy to imagine that nail shoes are popular among runners because of their strong grip. Forster simply opened a company called -Foster s, which specializes in running shoes. This is the predecessor of Reebok. 1., standing in good shape, you can't run well in the 70s of last century. Sports brand The golden age of development, the popularity of running sports, has made sport brands compete for men to develop running shoes. Surprisingly, Reebok has created a fitness shoe for women: "Freestyle".

Women's aerobics were popular at that time, and women in the entire American continent could not buy a pair of good bodybuilding shoes. Reebok just used an ankle support system to easily capture the entire Americas market and successfully launched the following year. Do you think Reebok is going to keep up with his fitness series? Reebok looks at the basketball industry with more money. At that time, we all tried our best to develop cushions and cushions (such as Nike's AIR), but Reebok did the opposite. Instead of slowing down, Reebok launched a wrapped system called Pump.

It's really a brilliant idea. This technology fundamentally changed the concept of sneakers at that time. If I told you to put bags on your sneakers, you would think I was crazy. But yes, Reebok is crazy. Pump says plainly that the air bags on the vamp or shoe tongue are used to control the wrapping property of the shoe by aeration and deflation. But it is a fundamental solution to the problem of shoes being unfit.

No one thought that some people would play this game on the first level of the slow down earthquake, which completely changed the pattern of high-end sports shoes. Reebok signed Di Brown, who wore Pump to beat Jordan in the 1991 dunk contest, and inflated his Pump every time before the game. This magic live advertisement lets Reebok once again sweep across the Americas market.

If you ask American men on the streets of the United States how to evaluate Reebok Pump from 35 to 40 years old, you probably hear the feedback. "When I first appeared, I was only 12 years old. At that time, I thought it was the coolest thing in the world, and even Air Jordon was no match for Pump."

If I were, I would also like to have Reebok! And then launched the honeycomb air cushion and Nike's AIR also called the two major shock mitigation technology. When people put air cushions on the sole of shoes, Reebok did not follow the usual rules. Afterwards, the air cushion was put on the upper surface. Once again, the shoes were blinding. Side mounted air cushions (Nike was unable to do even with bare arms and could only stare at it). Reebok not only makes shoes look more aggressive, but also solves the problem of players' side support.

We can see that Reebok is a technology sports brand (and is also a black Technology). Reebok always accurately positioned the market, and always stood on the opposite side of the rule. Reebok should take the road of top sports brand on the east coast of NBA, but everyone will be dumbfounded by what happened next. 2., he often walks along the river. Where there are wet shoes, the Reebok always runs smoothly. In the perennial competition with Nike, Reebok finally failed. In order to compete with the Zoom launched in Nike1995, Reebok also made a counterattack DMX air cushion.

However, DMX is a natural loser. Even though it has a smoother line and a perfect sense of shit, it will leak out in a month. Finally, it will become a hard rock bottom. Reebok will do nothing to return to the sky. The technology of honoring the family has sounded the death knell of Reebok's decline. The irrecoverable decline in sales has led Reebok to lose most of its market, though Iverson has not been able to recover it for 96 years.

Besides, Reebok's marketing also has a big problem. When there is no suitable product, the high-end technology - "honeycomb air cushion" will be reduced to the middle and low end configuration, which is stupid when there is no suitable technology to replace it. (compared with Nike, Shox did not give up Zoom when it was launched. Finally, Shox was eliminated and Zoom backed up. )

After that, Reebok was getting farther and farther away from high-end basketball shoes, but not to this point (after all, Iverson and Pump), the reason for Reebok's last hit was 05 years. Reebok agreed to Adidas's acquisition. This time, the combination of strong and powerful forces is essentially the merciless exploitation of Adidas.

It's so naive! Because with sports brand and market positioning highly consistent, Adidas can't go hand in hand with Reebok. In the end, Reebok devoted all its struggling market to Adidas (such as NBA's sponsorship in ten years). Reebok's stand up this time is no longer able to stand up. 3., let's learn from it and start from 2014. After spending nine years in Reebok, Reebok finally found a fitness product that does not coincide with the parent company Adidas. The new logo is ready to start again and work hard.

However, Reebok, who changed logo, even lost the last feeling. As an old player, I am definitely not willing to accept it. Fitness is not popular in China. The share of Reebok in the Chinese market has been low enough to disappear. Nowadays, in the Chinese market, Reebok appears in a way of fashion. Ever since learning to join a joint name, it has been looking for a brand X X.

Pump fury, because of its unique shoe type and its inherent trend gene, is loved by all kinds of fashion brands. Joining the name is more than a miss. And the trend of Reebok is another brand, X, which also loves Bape.

So, despite the revival of the fitness brand, it still depends on the trend. There is no new shoes, the invention of technology, blindly using pump to do some endless joint names. Reebok is no longer the brand that can match Nike. In the 90s of last century, Reebok was a professional sport product. Now Reebok is not worth mentioning in science and technology. But its products still have many merits.

1.Reebok Classic

As the only branch that has not been cut down after the acquisition, the Classic series is regarded as a unique seedling that keeps Reebok breath. In recent years, retro sneakers are hot, and this series of "GL6000" is a good choice. The new gl6000 only uses the EVA midsole, although today's EVA midsole is no longer suitable for running, but as a retro casual shoe, it still looks very good.

The rear TPU support bar gives enough stability in everyday life, and the whole skin is also very textured. An ordinary pair of jeans can match well.

2.pump Fury

Pump fury shoes, because of the avant-garde design, put it into the same place today. Today, with the fierce competition in running shoes, these shoes are not only equipped with a sense of technology, but also have the experience of wearing other high-end shoes. Because the pump airbags wrap the shoes, the package is very strong, and it is also very playful (manual inflation).

Wear and wear, remember that "narrow or wide, short, not long", narrow pants and fitted trousers (nine points pants) can highlight the shoe's focus, shoe type reason is best not to stack trousers.

The 3. annual ring

This pair of shoes is the signature shoe for "big shark" O'neal. O'neal's rough appearance and the annual ring complement each other. As the representative of footwear in the 90s of the last century, the annual ring has a series of temperament in 90s: atmosphere, high-grade leather and legends.

The ring carries honeycomb air cushion. The honeycomb can not be regarded as an air bag, and it is normal to feel the air cushion. Its shock avoidance principle is to add the middle sole through the mesh material, reduce the force area, and thus disperse the impact force. It is also a very good technology.

In terms of appearance and performance, the annual ring undoubtedly reached its peak in 90s, and its influence also spread to the film industry. Will Smith in the black clothes, the director named Reebok ring, because there is a sense of the future. Reebok is no longer part of the first-line sports brand, but many classic products are especially good. However, if we want to improve our fitness, we still have a long way to go. I hope what Reebok brings to me is not only memories, but what I want is to re touch my products.