How Do Keqiao Textile Enterprises Look At Backlog Stocks? What Are The Countermeasures To Make Inventory?

In 2016,

The supply side reform of the industry is steadily advancing, and the capacity to go and inventory has become the direction of many enterprises.

For textile enterprises, inventory means capital and inventory backlog means profit decline.

Now, with the coming of the G20 Hangzhou summit, is it possible for Keqiao textile enterprises to stock up? How do Keqiao spinning enterprises look at backlog stocks? What are the countermeasures to go to inventory?

Over the years, textile enterprises in Keqiao have gradually formed two business models of foreign trade orders and spot retail.

Part of the foreign trade order business is concentrated in the office buildings on both sides of the golden Keqiao Avenue, and some of them are scattered in the Chinese textile city.

In recent years,

The rise of small batch and quick return mode has become increasingly popular, with the exception of the three spot in the north market.

Enterprises are also starting to implement spot mode.

As a well-known industrial cluster in the country, Keqiao has a relatively complete industrial chain from PTA, chemical fiber to weaving and dyeing, and then to home textiles.

Annual production of all kinds of chemical fiber raw materials, textiles, printing and dyeing cloth accounted for 10%, 10% and 30% of the total.

At the same time, Keqiao also owns the largest textile market in the world, China Textile City.

At present, China's textile city has a daily passenger volume of 100 thousand passengers, with an annual freight volume of over 40 tons.

At the 2016 global textile and apparel supply chain conference, Sun Ruizhe, vice president of China Textile Industry Federation, mentioned in his speech that there are three important factors in promoting or subverting an industry: one is technology, two is business mode, and three is policy.

As one of the links of industrial development, the change of spinning enterprise inventory is also affected by technology, business mode and policy.

technology

E-commerce platform to become a hot stock

In the joint market of China Textile City, reporters visited several retail departments, and many people in charge of the market said that the company's inventory would be there, but the number was small.

Miao Feng micro is the head of the marketing department of Feng Sheng Textile Garments Co., Ltd., she told reporters: "rich textiles focus on men's fabrics, order based, take the brand development route, the company's stock is not much."

In the interview, the reporters found that the inventory of the order type enterprises was relatively small, and the spot retail enterprises had a lot of backlog stocks.

Later, the reporter visited the Chinese textile market. When he talked about the way to store inventory, Fang Huaping, deputy general manager of Shaoxing Da Qian Trading Co., Ltd. told reporters that because of its strong R & D capability, some good quality stock fabrics would be sorted out, and fabrics could be renewed through flocking, bronzing and dyeing.

"Through the finishing process, not only has digested part of the inventory, but also expanded the company's new fabric types, it can be said to kill two birds with one stone."

Fang Huaping said.

However, the finishing process is not applicable to all the stock fabrics, and has certain requirements for the R & D strength of the company, which has certain limitations for promotion.

"In fact, in recent years, e-commerce in Keqiao is very hot. As far as I know, many textile enterprises in the industry have digested their inventory through e-commerce."

Fang Huaping said.

Reporters also found in the interview that the use of e-commerce platform to inventory is indeed the first choice for many textile enterprises.

"First of all, the Internet can solve the problem of information asymmetry between the two sides. Secondly, the Internet platform is not subject to time and space constraints. The whole country and even foreign businessmen can see the company's stock fabric, and more importantly, the online cost is not high."

Fang Huaping explained to reporters.

In fact, the use of e-commerce channels to inventory in the clothing industry is more prevalent.

The rapid rise of vip.com and other e-commerce platforms is a good example.

In recent years, the market of China Textile City has been developing rapidly.

As a professional textile business platform for local textile enterprises in Keqiao, it has been sparing no effort in helping local enterprises to digest their inventory.

From the stock market in the past to the stock market today, no matter how the website platform is revised, the online market of inventory cloth has always been retained.

As a channel to digest inventory cloth, the electricity supplier has strong attraction.

Reporters in the inventory of cloth for the page to see, recently the number of new products nearly 100, many inventory products browse a considerable number.

Xingyuan textile, aouxu textile, Omega textile and other textile city stores have entered the stock market.

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Business mode

Reducing inventory from production end in flexible supply chain

Nowadays, with the development of society, consumers are more interested in personalized products. The popularity cycle of clothing products is gradually shortened, reflecting that the upstream cycle of fabrics is also shortened, and the backlog probability of fabric enterprises is larger.

"For example, inventory products with obviously popular elements, the quality of their products is very good, but they are backlog because of popular changes.

Nowadays, there are more and more stock fabrics of this type.

Hong Youmian, general manager of Xu Yi Textile Co., Ltd., told reporters.

In fact, with the rapid expansion of fast fashion brands, many textile enterprises in Fangcheng began to explore the spot sales mode of small batch, multi variety and quick return.

Shaoxing Hai Sha Textile Co., Ltd. is a textile enterprise in the early stage of the trial water spot in the city.

Fu Weiqing, chairman of the company, said that under the spot mode, the cycle of research and development, design and production of a fabric has been greatly shortened, and the company also has its own garment design team, extending the industrial chain from fabric to downstream garments to achieve seamless docking within the company.

"Hai Sha should not only make rapid response to fashion trends, but also lead fashion trends."

Fu Weiqing said.

Because of the flexibility of supply chain, the production cycle of products is shortened, and textile enterprises can better cope with the trend of market and the personalized needs of consumers. In the production process, inventory can be reduced to the maximum extent, the funds can be revitalized and the vitality of enterprises can be maintained.

The integrated exploration of single enterprise from fabric to clothing R & D is a part of flexible supply chain in the application of textile enterprises.

But for many small and medium-sized textile enterprises, single enterprises are unable to bear the pressure of capital and talent in this exploration. Therefore, Baotuan integration becomes the choice of more enterprises.

In the supply chain of textile and garment flexibility, the role of designers is increasingly prominent.

Located in the F5 creative garden of China Textile City, newarf clothing and apparel Co., Ltd. is exploring a more unique business mode.

According to Zhang Lingli, the founder and designer of the company, the brand of the new princess is not only providing design services for the cooperative fabric enterprises, but also selling some of its products as vip.com brand and Yintai online stores.

"For the fabric enterprises, they are not only their design suppliers, but also their products distributors."

Zhang Li Li summed up.

The coincidence of the roles of suppliers and distributors can reduce the cost of cooperation, improve the efficiency of cooperation, shorten the supply time of products, and designers' vision and design ability provide a further guarantee for reducing the inventory of fabrics and garments in production.

"Designers with marketing experience are playing an increasingly important role in the process of textile enterprises going inventory."

Zhang Lingli told reporters.

Policy

G20 brings time dividends to textile enterprises to inventory.

The time of the G20 summit in Hangzhou is approaching, and the printing and dyeing enterprises in Zhejiang are shutting down. A large number of spot retailers have smelled new business opportunities.

In fact, in addition to the backlog of products caused by product quality problems, missed popularity cycles and decision making errors of business operators, there is also a class of inventory products within the scope of cost control. Such a small quantity of normal stock is specially prepared by enterprises in order to ensure normal sales.

This phenomenon is more common in spot retail enterprises.

"Although reserve inventory has been controlled within the cost, it is also a helpless choice for enterprises in the spot retail mode of operation.

In fact, in order to cope with fierce competition in the industry, there are plenty of cash spot varieties.

It is assumed that each flower pattern is equipped with 3 stocks, 500 flower patterns, that is, 1500 stocks, and a small scale company with hundreds of flowers is very common, and the inventories of enterprises can be imagined.

Zhao Weiping, general manager of Shaoxing Keqiao Xuan Xuan Textile Co., Ltd. calculated such an account for reporters.

Turning to the impact of the G20 Summit on enterprises, Zhao Weiping said that once the G20 summit decided to stop the printing and dyeing enterprises, the impact on the entire textile industry chain will not be confined to the period of downtime. The recovery of the industrial chain will probably lag behind, which will bring the advantage to the spot enterprises.

While the industry is in short supply for this period of time, you can sell the stock, on the one hand, reduce the pressure of storage, on the other hand, we can return some funds.

"Although these products are in stock, the quality of products and the novelty of flower patterns are guaranteed, which is the normal stock of enterprises.

However, if it is a poor quality stock, it is difficult to sell it even if there is a chance.

Zhao Weiping added.