Why Did Edison Chan Set Up CLOT With Tmall?

Recently become a public figure! This once famous "rich two generation + Hongkong entertainer", this time is not because of the film and television drama famous, is not because "does not have the cosmetic surgery, does not have the hyaluronic acid" the face, also is not because of the "pornographic door" incident, not because the rumor "split the leg" was separated by the girlfriend, but he founded 13 years tide card.

This time, he is a successful businessman.

Why didn't CLOT do it before?

Recently, Edison Chan officially launched the official flagship store of Tmall, CLOT. Before that, CLOT has been very cautious in expanding the business of electric business. Apart from the official website, CLOT has little action. As a Hongkong company, the company has always focused on online.

The reason for this decision is that CLOT still does not know much about the mainland's electricity supplier policies, cultural differences and business difficulties. We must find reliable partners to lay the foundation and layout for long-term development.

Why did CLOT cooperate with Tmall?

CLOT also issued a notice on the official website of the official flagship store, saying that JUICE and official website were unable to meet the purchase needs of mainland fans. Therefore, the sale of Tmall's official flagship store with Tmall has a milestone significance. It is revealed that CLOT will also have special products for Tmall.

What is the SKU of CLOT in Tmall?

CLOT Tmall flagship store has a total of 83 SKU, mainly on top, bottom and backpack, ranging from 320 yuan to 1589 yuan.

The official website has 806 SKU, including hats, socks, bracelets, shoes and so on. The price ranges from 50 Hong Kong dollars to 14510 Hong Kong dollars.

Although there is a huge gap in the number of SKU, Edison Chan said in the brand introduction video of the flagship store, "now there is a place (Tmall store) you (mainland fans) can find every item of CLOT clothing."

It is understood that the Tmall CLOT has launched 28 exclusive exclusive series, designed by Edison Chan personally.

"These clothes can't be bought online."

CLOT responsible person said that Tmall is the only authorized e-commerce platform for CLOT in addition to its official website in China.

CLOT previous sales channels

According to the CLOT generation operator Zun Zun, the sales channel of the brand in China is limited to Chao Dian JUICE and official website CLOT.

At present, JUICE has 7 branches in Hongkong, Taipei, Shanghai, Beijing and Changsha. The official website supports three languages in English and traditional Chinese and simplified Chinese, but it can only be paid in Hong Kong dollars and US dollars.

The birth of CLOT

The rise of CLOT seems to have been unintentional.

It has been 13 years since its establishment in 2003.

Before the establishment, the outcome of CLOT was unknown.

At that time, Edison Chan's father gave Edison Chan 2 million 500 thousand Hong Kong dollars as the start-up fund for opening a shop, but it was not optimistic. He told Edison Chan clearly that he would fail, and Edison Chan did not have the courage to do so.

With more than 10 years of development, CLOT's business is getting bigger and bigger. In addition to the surge and expansion of fans and distribution channels, the company's business has been expanding. Besides music, fashion and design, CLOT also regularly participates in some public relations consultancy activities and planning activities.

Obviously, today's CLOT has evolved from a trend brand to a diversified business group.

Edison Chan once sighed: "if that happens, if it is not for this company, it will be finished."

What is the turnover of CLOT?

As early as a few years ago, the group's annual revenue has reached 20 million yuan.

Its core business, CLOT and JUICE fashion stores, accounted for nearly half of its revenue.

After several years of development, Edison Chan disclosed in his own documentary "accessible" in November last year: "now we have a turnover of US $10 million (about 60 million RMB) every year."

Does the rise of CLOT depend on the star effect?

For Edison Chan, his tide brand has unique star resources.

But someone has seen a new scene in CLOT store in Losangeles: "the boss (Edison Chan) came to the store personally, and the doorway was lined up by the schoolchildren, and a $500 T-shirt was not soft.

The 20 year old girl called him "the God of men".

The industry believes that many tide cards first came out because of their star effect, but to survive in many of their peers or even to achieve the forefront is to rely on brand entrepreneurs' business ability.

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Edison Chan is coming back again!

Edison Chan's CLOT business has become bigger and bigger, but he still hasn't forgotten the past.

According to him, there are several American movies and mainland movies to find him. He is currently in the audition stage. "If we talk about it well, there will be new works at the end of the year".