Let You Pform The Designer Brand POLLYANNA KEONG.

POLLYANNA KEONG

Most of the costumes in the drama come from an independent.

- POLLYANNA KEONG.

POLLYANNA KEONG brand studio was founded in 2013, and established in 2014.

Design Co., Ltd., a designer from Macao, Jiang Yueyin, who lived in Beijing from childhood, studied painting art from childhood. Influenced by music and art, the design features the combination of graphic design, industrial design and costume design. The POLLYANNA KEONG brand is positioned as a young fashion group. For young women who understand fashion and taste, the unique design is on the fabric, plus some simple and detailed expressions, which bring unique personality to young women in the new era.

Every season clothing of POLLYANNA KEONG will be a complete story. It will combine the lovely and lively women's simplicity and practice. The designer advocates that fashion should be put on the streets and lanes, paying attention to the practicality of the clothes, and stressing the difference between the independent designers. The idea of the brand is to enter the workplace, enter the dance party, walk into any place and situation, and show the confidence, elegance, elegance and delicacy of the women through the design of the soul.

Crowd attribute

According to the crowd attribute chart, the proportion of the 20-29 year old age group is the highest, indicating that POLLYANNA KEONG is very popular among young people. The popularity of the TV play also leads to the consumption of some star catching crowd, followed by the 30-39 year old crowd, which shows that the unique design of POLLYANNA KEONG is accepted by more age consumers. From the male to female ratio, the male accounts for 40%, indicating that many men also agree with the style of POLLYANNA KEONG and will buy it to their other half.

Consumer evaluation

Negative comment

Praise

From the consumer evaluation of Taobao and D2C mall, the most bad consumer comments are the quality of clothing and customer service, and the fabric is not very good. Many people are buying the same brand and designer brand, and feel that the price is not high. The fabric is POLLYANNA KEONG, which should be paid attention to because Taobao has the same amount of money. If the quality is not good, consumers will go to buy the same brand of Shanzhai, and the price is much lower. Taobao is an important marketing channel for POLLYANNA KEONG, customer service is not good, it will reduce the shopping experience of consumers, and is unfavorable to maintain customers, it should be improved; in the praise, the design is undoubtedly appreciated by consumers.

Price analysis

From the price point of view, the price of POLLYANNA KEONG varies from 500-2000 to 880 yuan, but the price of the same skirt is 880 yuan, but the original price of this skirt is 1680 yuan. As an independent designer brand, POLLYANNA KEONG is positioned in the urban white-collar, and the brand partner says that the price will not go down again, because it is completely affordable for the white-collar workers with a monthly salary of 10 thousand. Although such a price keeps the brand value, it will also lose some consumers to a certain extent.

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Debate on the same paragraph

Search for Taobao on the same type of poker skirt, search results are numerous, the price range from 10 to 1000, and consumer evaluation is also good, cost-effective, and as a genuine POLLYANNA KEONG did not appear on the search page, the same price of imitation products is low, the quality is good, and the high price of goods, consumer evaluation is not high, many of the same fans will buy imitation products, which will undoubtedly affect the brand, POLLYANNA KEONG in the maintenance of brand image and original intellectual property rights should continue to work.

How do minority brands break through?

POLLYANNA KEONG has been a great splendor in the ode to joy, attracting many TV viewers. But how does the niche brand survive in the big market of women's clothing? POLLYANNA KEONG has created a burst of money and attracts millions of people, but the conversion rate of fans is not high, which is urgently needed to solve by POLLYANNA KEONG. We should maximize the use of star effect to improve sales;

Secondly, the problems of high price, poor quality and poor service of POLLYANNA KEONG need to be solved to improve the cost performance of clothing. In addition to the attractive design, designer brand should pay attention to the reality, understand the consumer's needs, design the clothing to meet the consumer's needs, and improve the service quality of the Taobao store.

On the other hand, it is necessary to actively enhance brand identification, enter Tmall and Jingdong mall, and conduct brand promotion through traffic purchase, so that consumers can see it in recommendation.

Conclusion:

POLLYANNA KEONG star is very popular, but the price is high, the fabric is poor, the problem of imitation is also constantly. POLLYANNA KEONG, as an independent designer brand, has many problems to solve in order to develop for a long time.