Camel Spokesperson Qian Feng'S "Dark System" Live Inside The Big Secret.

On the evening of July 30th, camel Join hands with brand spokesperson Qian Feng. TaoBao Live broadcast and Tmall Live synchronous live broadcast. Finally, the results were fixed in 198 thousand and 500 hands and 380 thousand points on Tmall. The whole field of Qian Feng is constantly black, forming a look.

On the night of July 30th, Qian Feng, a camel spokeswoman, made a live broadcast on Taobao live and Tmall live broadcast. Finally, the results were fixed in 198 thousand and 500 of the 380 thousand people in Tmall. The whole live Qian Feng is constantly interacting with fans.

In the live broadcast, Qian Feng launched an attack on the dark cuisine sector, cooked tomato fried cakes and coffee fried chicken wings in person, and personally tried to eat. Apart from that, Qian Feng was not only broadcast from black, but also black, playing black pineapple, playing black technology, and the whole live broadcast.

Qian Feng micro-blog sounding voice for the "dark" live broadcast

Since net red economy has become popular, live broadcasting has gradually become a weapon for every brand business circle. Wan Jingang, general manager of camel, also said: "live broadcast has established a bridge for communication between brands and users. We have seen a new recognition of our brands and products by the users we live in. This seamless, real-time interaction and communication is very valuable." According to the relevant data, camel's live broadcast began only 3 minutes, and it poured into over fifty thousand people. The volume of shops increased sharply and the purchase volume increased significantly. During the two hours of live broadcast, the participation of Taobao and Tmall on the two platforms involved millions of people.

At present, most of the live broadcasters are mainly based on brush value, sun exposure and daily life. How can the brand break the lack of live content and monotonous and lengthy mode? Camels change the boring net red shopping guide mode, not only let Qian Feng challenge dark cuisine, but also sing for fans, and answer the various questions of fans' "why don't you have a ticket for women?" and "what is the relationship between you and Joker Xue?" and so on. The theme of "dark" live broadcasting has also successfully aroused the curiosity and concern of netizens.

At the same time, camel's live broadcast has become the first successful example of shoes and bags to try to innovate. It also provides a "brand + star + live" content model for other brand businesses. In the interview, wan chang also said: "through the high-quality live content, the fans' attributes, interactive attributes and spanaction attributes can be played out. What the camel needs to do is this kind of special live broadcast."

Tong Dawei wears camel men's clothing to show the fashion of travel and leisure in Paris fashion week.

This year, many businesses have flooded the "star + live" outlet. Previously, camel spokesperson Tong Dawei also had an interactive live broadcast when he was invited to Paris fashion week. In the live broadcast, Tong Dawei, a fashionable casual fan, appeared on the streets of Paris, attracting many netizens' "onlookers". Fans wrote messages to get Tong Dawei in the same product. It can be seen that through the exposure of stars in the live broadcast and the introduction of star traffic into the electricity supplier system, the brand can not only get massive attention, but also directly purchase and focus on potential users.

For the stars themselves, live broadcast is a more direct opportunity to narrow the distance between fans. For the platform, it is also a way to attract users and enhance the activity of the platform.