XTEP Jointly Opens Li Yifeng's "Pi Shoes" Press Conference

In August 1st, "take every step" -- XTEP's new product "

The conference was released at the 751D.PARK Xiao Ke theater in Beijing.

Domestic popular idol, XTEP spokesperson

Together with nearly 100 fans representatives and media reporters, the mystery of "Pi shoes" was unveiled.

"Every step of the way" is

The theme of the new season's campus products is to encourage people to enjoy sports life and create creative youth.

As a popular idol, XTEP spokesman Li Yifeng is the perfect interpretation of this proposition.

Nearly 100 fans of Li Yifeng arrived at the scene early, and received XTEP's souvenir products such as PI key chain, cultural shirt and so on, which were carefully prepared for this conference.

When the host announced that Li Yifeng was on stage, the whole audience was boiling.

Today, Li Yifeng is dressed in XTEP's new campus series and pion shoes. He is very charming in sportswear.

During his interaction with the host, Li Yifeng talked about his view of "taking every step": there are many ways to play, travel, sports, photography, singing and dancing are all ways to play.

For me, acting is also a way to play. While young, we should enjoy life and play with pleasure, but the important thing is to play a personality, play a youthful attitude, become a person who can play, play every step, create an infinite and wonderful life attitude.

Holographic video released heavy national idol

In order to better interpret the idea of "playing every step", and in order to make fans contact Li Yifeng more closely, XTEP deliberately created a holographic video.

Holographic video is based on the principle of electro-optical imaging, with the diaphragm to create a 3D holographic projector.

This new way of publishing not only integrates technology into fashion, but also embodies the idea of unlimited possibilities.

Before the press conference, XTEP has arranged 38 key shops to distribute holographic video free of charge. Fans at the scene also received holographic video before entering the stadium.

Through holographic video, the fans in the field and off the field held a full range of light and shadow interaction with Li Yifeng to witness the grand release of XTEP PI shoes.

When Li Yifeng's holographic image leaped out on the fans' mobile phones, everyone who came to the scene experienced a perfect combination of technology and fashion.

PI shoes create unlimited possibilities. XTEP sends fans "benefits".

"Pi shoes" is the star product of XTEP's Campus Series this season.

The design of the "Pi" element has infinite meaning.

The symbol of youth memory will be integrated into the appearance structure of memory elements and will continue to be used in different shoes of XTEP to create XTEP original PI series.

"Pi shoes" can also be "pie" representing the campus, the streets and the lively young generation of all kinds of parties, which are very young elements.

Based on Li Yifeng's favorite color, a pair of unique customized shoes were sent to Fengfeng on the scene of the event, and the exclusive logo was embroidered after the shoes.

Wu Lixin, senior director of XTEP brand system, said in an interview: "playing every step" is a good match for the fashionable attitude of young people nowadays. "Pi shoes" encourages young people to enjoy their youth, bravely try, explore unlimited possibilities, and find themselves wonderful.

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Li Yifeng, who is as friendly as a boy next door, certainly does not forget the intimate interaction with fans, making PI shoes jigsaw, making nine consecutive pics, and painted shoe models.

For fans, they are really full of benefits, not only get the beautiful gifts sent by XTEP, but also get close contact with their idols.

XTEP PI shoes conference, the vitality of young people PI, as the first brand of sports fashion, XTEP hopes that this cooperation with Li Yifeng can wipe out more sparks, together to lead and promote the new sports fashion trend.