Imports Of Clothing In Wenzhou Fell 5.48% In The First Half Year.

LV (Louis Weedon),

, D&G,

Top tier international brands

Wenzhou has been favored by the market, not only in Wenzhou department stores open counters, and even individual brands are also opened by agents.

In recent years, the popularity of big international clothing has begun to cool down.

Wang Bo, director of the inspection and supervision department of Wenzhou entry exit inspection and Quarantine Bureau, said that the number of imported garments at Wenzhou port began to decline gradually from four or five years ago. At present, only one trading company is importing international brand clothing, and the imported clothing brands are mainly based on Armani.

The main importing countries are Italy, Turkey, Thailand, Vietnam and so on.

And Versace and some high-end kids.

These two years have not been imported from Wenzhou port.

Wang Bo revealed that in the past few years, large imports of garments imported from Wenzhou port often had spot checks on quality problems that did not meet our requirements, including fading and so on. In recent two years, these quality problems had not existed, which was mainly caused by importers and international top garment manufacturers, and the quality problems such as fading were avoided.

Despite the import of big names

The quality is guaranteed, but the Wenzhou people are not so keen on big ones as they used to be.

Now.

Seen from several major department stores, the number of international large clothing counters has been decreasing year by year, and individual brands have even withdrawn from Wenzhou's image stores.

In an international

Dai Dai, a senior brand executive, said that the import of big brands is not only decreasing in sales volume, but also facing many pressures in many cities across the country. This is mainly due to the large number of international two or three line clothing brands entering China, and the rapid rise of fast fashion brands. There are more choices for consumers, especially young consumers who no longer pursue big international brands. Instead, they choose some two or three line brand clothing with good personality and good quality.

For example, ZARA, UNIQLO, H&M and other fast fashion brands have entered Wenzhou and have expanded rapidly to the five Ma Great South commercial area of the city centre.

At the same time, with the increasing number of outbound travel, many Wenzhou people are buying international big clothing from abroad by traveling abroad.

In addition, "Hai Tao" prevailed, cross-border electricity supplier shocks, but also squeezed the survival space of the counter market.

Therefore, Wenzhou's international big name clothing agent has been developing the national market in recent years, no longer imported from Wenzhou port, and has returned to Shanghai, Ningbo and other ports.

Wang Bo said that in the face of this form, the Council has intensified its efforts in recent years.

Import support, build

The content and safety testing laboratory can facilitate inspection and Quarantine of garment enterprises, establish an information platform for imported garment traceability archives management, carry out information collection and product traceability management of imported apparel domestic consignees, and actively promote the results of the third party inspection, so as to reduce the import cost of enterprises.