From Which Aspects Do The Novice Sellers Optimize Their Stores?

23 thousand of the sellers and Xiaobian together plan to participate in the live broadcast of the text, invited Sun Jian, Ze You Jin two teachers, for you to answer shop doubts.

Q: Hello, teacher, I am the two heart novice seller.

What do I need to do to promote and increase the sales volume of the seller at my stage? At present, there are more than ten visitors per day in my shop.

Sun Jian:

More or less they will give some free traffic, and Taobao also wants to give these streams to good quality babies.

For novice sellers, I generally do not propose to start doing some large-scale payment promotion, you can start with the following aspects to optimize shops: 1., from a visual point of view, suggestions

There are themes and tonality, starting from product packaging, shooting and website decoration.

If you still use some data packets, like the pictures on the Internet, it is very tiring to do well.

2. the pricing of the entire product is not recommended to be too high or too low. There must be a precise target group pricing.

The design of the 3. product is exclusive,

Too many people compete for goods, and it is difficult to do well.

4. ensure the conversion rate of detail page, which can be improved through continuous optimization.

Only if the conversion rate is guaranteed, will the drainage output be better, or it will cost a lot of money.

5. optimizing the title and enhancing the click rate of pictures can effectively enhance our store's search traffic and other free traffic.

People like to spend money freely, so they can spend time studying this course.

6. in the promotion tools, the risk of Taobao customers is relatively low, as a novice seller can give priority to use.

7. don't clean up the bill! Emphasize it! Do it step by step, take the right way, and have the chance to make long and big!

Q: nearly fifty days after opening a shop, apart from the support of relatives and friends, no order has been sold. At present, there is only one star in the shop. I want to do three specials every day. I don't know what low cost payment can effectively improve the rankings.

Ze Yu Jin: dear, shop fifty days, do not know how much traffic at ordinary times, if there is no single, then suggest that parents should first position the main push baby in the store, choose the baby with higher flow rate as the main push product.

In addition to meeting 3 hearts every day, the shop's opening time is more than 90 days.

Q: do different Taobao accounts do not sell the same products? The effect will be different. For example, the two numbers will sell one item of clothing, one will sell up, the other will be sold in general.

Sun Jian: different Taobao accounts sell the same products, the effect is different, this is very normal.

Because every product will have a lot of weight at ordinary times to calculate the comprehensive index of products through different dimensions. The performance will definitely be different. The resources of Taobao will also be different.

Take an example: you have two products of the same kind, which are sold in different stores, even if two different businesses sell the same goods. If the evaluation given by consumers is different, they will directly affect the conversion rate of products, and the results will not be the same.

Of course, the index that affects the weight of baby is not only conversion rate, there are still many, but the reason is this truth.

I hope to be able to answer your doubts.

Q: because some time ago, we wanted to clear up the stock and did activities in the third parties. Before the activity, though there was not much traffic, it was fairly stable. After 1-2 weeks, the flow rate has been dropping, dropping to about more than 30 UV now, and every DSR has been falling. What should I do?

Ze Yu Jin: Hello, Hello, store flow stability is based on the participation of the third party activities drainage, during the activities of store baby flow contrast, after the activity as the main push products, pay for promotion.

After DSR general activities, product quality is general, after sale, express service and so on will have a certain impact on store DSR, you see shop that aspect is short of, strengthen this!

Q: because a product that has not been sold, it has been deducted 2 points from the infringement of other people's intellectual property rights. The store has dropped its power, the traffic volume has been reduced, and the natural flow has been completely gone. Now, it can only be drained by a through train.

Sun Jian: intellectual property rights are relatively strict this year. Whether the platform, or the right person or the professional counterfeit people, they are staring at this piece more closely.

Most of the time, infringement of intellectual property rights is directly classified as a holiday sale. According to the seriousness of the case, some points are deducted and some are not deducted.

The direct penalty of selling a holiday for one year has great impact on the shops.

Activities can not be enrolment, traffic will be much less.

Give a few ways to improve: first, check all goods in the shop to stop infringement; for some potential products to focus on promotion through traffic, and sales volume to enhance the weight of the entire shop.

Of course, it can not be solved through the brush list.

Due to the reduction of free traffic, it may be driven by the increase of paid traffic and the utilization of old customers.

Then it is a long insistence, and it will be nice to get over it, but it will take a long time.

The cost of infringement is too high.

If we can't keep up, many stores will go bankrupt.

Good luck!

Q: is it difficult to rank brands without branding now?

Ze Yu Jin: Hello, Hello, many of the clothes on the top of Taobao are small brands. For women's clothing, there is no brand, can start with the baby, the style is better than the brand, the new product is up to standard, the collection of single product, the sales volume and other factors have, it is very helpful to increase the rankings.

Q: how can we increase the flow of new shops?

A: first, what do you sell in the new store? Because novice sellers mostly choose the right products, but 90% of sellers choose the wrong products. First of all, you need to see if there are any problems with the products you choose.

Second, you can find the main push through the way of peer, market or through train test, and then promote it.

Third, shop every day, regardless of nature, no flow.

Q: Hello, teacher, now popular red net video. After Taobao, the mainstream is also the direction of hand Amoy video. This is more advantageous for the makeup and garment industry. Like our family grocery store, we can't afford to sell clothes hangers and soap boxes. What can we do?

Answer: if you sell the standard products, there are not many groceries with characteristics, it is really difficult to do it through video. Now this category is playing cheap activities or Amoy customers, first grabbing sales rankings, and then paying a large amount of traffic to occupy the comprehensive rankings. At present, there is not much money, and small sellers of strength are better not to do so.