Clothing Custom Play "High-End Wind"

Today, the traditional tailor shops fade away from people's attention today.

Private custom shops are springing up in cities.

In the eyes of ordinary people, apart from the fact that the decoration of the shop is more sophisticated and the price is even higher, the clothing custom shops seem to have nothing in common with the traditional tailor shops.

In the face of the still strong clothing shops, these shortages

How does a clothing custom shop run without influence and price advantage?

What about standing on the heels?

Visit

No tailoring line can be placed in the shop.

In the west of Heping Road, a shop called "Liyang clothing custom" has recently opened quietly.

Entering the shop, exquisite decoration and good environment make people seem to be in a brand suit shop, and can not see the trace of traditional tailor shops at all.

Li Xiaojun, the boss, told reporters that this is the second store she opened in Huaian. "The first shop is in Hongze. Although the population is not large, our store is doing very well, which makes me very confident of the new store in the city."

Li Xiaojun introduced that the clothing custom shop actually has many differences with the traditional tailor shop.

Traditional tailoring shops are mainly small workshops. They usually employ a few people who can make clothes. They are responsible for the customers who come to the shop to measure their bodies and make clothes.

Nowadays, the clothing custom shops are basically joined in nature. There is no tailor in the single store, nor is it responsible for making clothes. The main function of the store is to receive customers and show the image.

The main job of a shop assistant is to understand the customer's clothing taste and special requirements for clothes through conversation, then accurately measure the customer's figure and upload the data to the information system of the enterprise, which is made by the tailor or machine of the headquarters.

Li Xiaojun said that the production process makes clothing custom shop not too much emphasis on the location of the shop, and more emphasis on the development of online markets.

"We can even send people to a customer's home to measure their stature.

When clothes are ready, they will be directly sent to customers' homes.

That is to say, customers can only wait for the door when they pay at the mobile terminal.

Management

Focus on high-end, wedding, business market

Reporters learned that in the Huaian market, similar clothing custom shop has been less than ten, and joining is their common feature.

This way of relying on headquarters processing can really guarantee the quality of clothing, but at the same time, the price of customized garments is bound to rise.

Take men's suit as an example. The price quoted by a number of clothing custom shops for journalists is 2000 yuan. The price of a single brand suit is up to 4000 yuan, and the price of a single brand suit can easily exceed $10000 if you want to use imported wool fabrics and hand-made products.

Compared with large brand clothing stores, this price has gone beyond the limit.

Can these shops really have a market in Huaian?

In this regard, Guo Qiurong, manager of snorton's men's dress shop, admitted that at the beginning of their establishment, their target customers mainly focused on business people and white-collar elites, because compared with other groups, these people usually had higher requirements for clothing and more purchasing power.

"Although the number of customers is relatively small, considering the higher unit price of clothing, the profit margins are considerable.

And once the customer approves the style and workmanship of your home, you will probably publicize it in his circle of friends, so as to bring other customers.

In contrast, Li Xiaojun not only focuses on the elite, but also vigorously develops the wedding and business market.

For example, she said that even ordinary people would not be careless in marriage.

With the improvement of living standards, custom tailored dress has become the choice of many new people.

With this extension, the parents of the new generation also have the need for custom dress, so wedding is a big market.

"Take our store, this part of the business has accounted for nearly 1/3 of the total turnover."

For the enterprise market, Li Xiaojun said that although the price of the business uniforms is lower, it is better than the total volume, so it can also account for nearly 20% of the total turnover.

Advantage

Tailoring is a good combination of personality and personality.

As the saying goes, there is no diamond without porcelain.

To be able to dominate the high-end market, bosses have their own bottom line.

Guo Qiurong, taking the wedding suit of male star Wallace Huo, for example, "you see, there is a white edge on the collar of his suit, which is a high-end private customized product.

The brand suit made by ordinary assembly line can't make such a style at all.

The details, which are dispensable in the eyes of ordinary people, seem to be an important sign of uniqueness.

After all, no one wants to wear the same clothes with others. "

Guo Qiurong said that in terms of personality, custom-made clothing has an unparalleled advantage. "For example, we can embroider the names of customers in the pockets of clothes and let customers freely match their necklines, cuffs, colors and other details, so that customers can customize a unique suit."

In addition to personality display, Li Xiaojun said that custom made clothing can also maximize customer fit.

"The size of ordinary brand clothing is usually between 165cm and 185cm, which can only meet the needs of ordinary customers.

If a person is overweight, too thin or even hunched, these clothes will not fit.

In the private custom clothing store, the clerk should measure 18 items such as shoulder width, chest circumference, waist and so on. The possibility of being unfit is very small.

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Bottleneck

Before you buy it, you can't try to wear it.

Clothing custom shops do have many advantages, but there are also bottlenecks restricting the development of the industry.

In the interview, Li Xiaojun talked about the most embarrassing thing that clothes could not be tried on. "Customers can go to the finished clothing store, and they can try on clothes before payment, but they can not be realized in the custom clothes shop temporarily."

After all, thousands of dollars of clothes, many customers are hard to make up their minds to pay before they see anything.

Li Xiaojun said that in order to eliminate customers' concerns as far as possible, they would be prepared to make various accessories for clothes and clothes for customers to choose personally.

When they are finished, they will show the clothes as well as possible after the software.

However, because this exhibition is still virtual, it is difficult for customers to convince.

For customized clothing, many people's intuitive response is that the cost performance needs to be improved.

"Maybe the custom made clothing is really fit, but it's not a well-known brand after all.

If I can't get a brand out of it, why do I have to spend thousands of dollars to buy it? "Mr. Wang said.

In this regard, Du Liyong, an economics department teacher at Huaiyin Normal University, thinks that the high price of garment customization industry is equal to the high rent, high-grade decoration and limited market.

In the future, the garment customization industry can continue to market on deep ploughing line to reduce unnecessary cost and improve the price performance of garments.

Prospect

Developing new clothing industry prospects

Although there are bottlenecks in development, businessmen are still optimistic about the future of the garment customization industry.

"I have been a store manager for two years, and the monthly business income of the store is on the rise.

I believe that the demand for customized clothing will increase in Huaian. "

Guo Qiurong said.

Dai Aiguo, lecturer of Huaian City People's social Bureau's entrepreneurship guidance center, believes that the clothing custom industry is pouring into more and more competitors, but most of these new shops focus on the high-end suit market, which is conducive to the formation of brand value, but on the other hand, it has become the limit of its development.

"In the future, people with personalized needs of clothing may not only be confined to business white-collar workers, so clothing custom stores should also extend to the mid end casual wear market while doing a good job in high-end markets."

Dai Aiguo said, in fact, no need for deep customization, as long as there is a little difference, most customers will be very interested, and this is left to the garment customization industry market blank.