Challenges And Strategic Tasks Of China'S Garment Industry In 13Th Five-Year
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The 13th Five-year
"During this period, it is the sprint period for China to build a well-off society in an all-round way. It is also a crucial step in deepening reform, comprehensively adjusting the economic structure and accelerating the pformation of development mode.
Garment industry
The critical period from big to strong.
During this period, the Chinese garment industry must stand at a new height, take the initiative in adapting to the new normal of economic development, give full play to the decisive role of market forces, make good use of the industrial foundation, firmly grasp the innovation drive, accelerate the pace of structural adjustment and pformation and upgrading, create new advantages in industrial development in the Internet age, and build advanced technology.
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First class, sustainable ecology and excellent talent power.
Facing challenges: internal and external slowing down, traditional mode to be upgraded
During the "13th Five-Year" period, the challenges faced by China's garment industry should not be underestimated.
First, the slow recovery of the world economy and the increasingly fierce competition in the international market.
The population size and economic development of emerging economies will drive the growth of the clothing market, but they are also faced with uncertain factors such as economic fluctuations.
China's resources and environmental constraints continue to strengthen, production factor costs continue to rise, some manufacturing capacity will further shift to lower cost countries and regions, China's clothing industry in the global garment trade new competition in the new competitive pressure continues to increase.
At the same time, the domestic market demand growth slowed down, and consumption upgrading challenged the traditional production mode.
The shift of China's economic growth has entered a new normal of reform and structural adjustment. The concept of consumption has become more mature and rational, and the pace of upgrading consumption structure has been quickened. Consumers have paid more attention to the cost performance and personalized choice of clothing.
The new trend of consumption fashion, individuation and diversification provides an opportunity and space for the pformation and upgrading of garment industry and the driving force of growth, and at the same time, it makes the pformation of traditional production mode of the industry urgent and arduous.
In addition, the new round of industrial pformation is deepening, and the way of industrial development is facing adjustment.
The new round of Industrial Revolution centered on the pformation of advanced production mode will bring about a major adjustment of industrial organization structure, industrial competition paradigm and industrial competition pattern.
The knowledge and technology of furniture comparative advantage in developed countries are more important in the manufacturing industry. They can not only control the commanding heights of industries, but also improve the production efficiency of traditional industries, strengthen the ability of new technology industrialization, form the leading edge of high-end service industry, and then form the competitive advantage of the country to directly challenge the initial advantages of the latter developing countries, which puts forward new requirements for the development mode of China's garment industry.
On the other hand, the value creation mechanism is constantly changing, and the path of industrial upgrading is facing challenges.
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In the era, the traditional industrial organization is changing to a new type of industrial organization with ecosystem characteristics, namely, the value ecosystem. The key point is that the core link of value creation is changing from the manufacturing link to the consumer's use process.
In the new environment, market competition rises from competition among value chains to competition of value ecosystem. In the past, the value of material consumption has expanded to the cultural value of aesthetic experience, which challenges traditional concept of development and industrial upgrading path.
Opportunities for development: new opportunities for resource allocation and new space for industrial structure
Faced with challenges, China's garment industry also holds tremendous opportunities for development.
First, there is a new opportunity for global resource allocation.
The global garment industry is undergoing a period of structural adjustment and industrial integration. This creates conditions for China's apparel industry to deploy technological resources, innovative resources, manufacturing resources, management resources and marketing resources.
Due to the increasingly perfect technology and manufacturing system of China's garment industry and the outstanding performance of Chinese brands in the mainland, not only some latecomer countries welcome China's investment, but also some developed countries welcome Chinese enterprises to participate in the construction of re industrialization. This provides a favorable opportunity for China's garment industry to speed up its going out and enhance its capability of pnational allocation of resources, and build a pnational modern industrial chain and value ecosystem based on myself.
Under this situation, the national strategy is also pushing forward the new development of the industry.
The eighteen Party of the party put forward the goal of "double the gross domestic product and the per capita income of urban and rural residents by 2020 than in 2010". The adjustment of social distribution structure, the continuous increase of income, the improvement of urbanization rate and the narrowing of the gap between urban and rural areas will provide strong support for the expansion of domestic clothing consumption demand.
The implementation of the three major strategies of "one belt and one road", "Beijing Tianjin Hebei coordinated development" and "Yangtze River Economic Belt" have greatly expanded the regional development space of the garment industry, bringing huge new impetus to cross industry, cross culture and cross regional integration.
At the same time, the continuous improvement of China's industrialization level during the "13th Five-Year" period will also provide favorable conditions for the pformation and upgrading of the garment industry. The potential energy accumulated by China's garment industry since the reform and opening up will be effectively released in the new development period.
In addition, the adjustment of the international industrial structure creates new space.
The long term "de industrialization" in developed countries has led to the difficulty of "re industrialization" facing the lack of industrial structure. "Re industrialization" will undergo a lengthy process, which will allow time and space for China's manufacturing industry to catch up, parallel and surpass.
China's garment industry already has the realistic foundation and favorable environment for industrial upgrading. As long as we look for the direction of development, make clear the key tasks, seize the key links and firmly grasp the opportunity of the global industrial pformation, we can get more room for innovation in the adjustment of the international industrial structure.
At the same time, the new round of technological revolution brings new opportunities.
Taking the digitalization, informationization and intellectualization of advanced manufacturing technology as the breakthrough point, and the industrial pformation of value ecosystem as the industrial organization form, let the Chinese garment industry and the developed countries synchronously enter the cloud economy era marked by Internet + big data and cloud computing.
The strategy of "Internet +" and big data to promote industrial innovation and development has created favorable conditions for China's clothing industry to integrate industrial innovation resources and expand industrial value growth space in a wider range, higher efficiency and more means.
Key tasks: enhancing comprehensive strength in all aspects and aspects
In the face of challenges and opportunities, China's garment industry should upgrade its overall strength from structural adjustment, science and technology, culture, brand, talent and international cooperation.
First, we should further adjust the industrial structure and optimize the industrial ecology.
We should rationally adjust the industrial regional layout, enhance the vitality of industrial clusters, improve the quality of industrial pfer, and promote the coordinated development of industries in eastern, central and Western China, and in Beijing Tianjin Hebei and Yangtze River economic belt.
Efforts should be made to build a scientific, high-quality and efficient industrial chain system, sort out the various links in the industrial chain, coordinate upstream and downstream relations, build a digital and networked supporting cooperative system, and realize the coordinated and coordinated development of industrial chain.
Enterprises with different scale of production and different ways of operation will form an interdependent and co-operative enterprise community, and promote the pformation of industry from "big to whole" to "big and strong" and "small and fine" ecological combination.
We should guide the pformation of industrial organizations, speed up the study of new models and new structures of industrial organizations under the new situation, establish a value creation mechanism, perfect the integrated innovation system, and accelerate the pformation of industries from labor-intensive to knowledge intensive, from production oriented to consumption oriented.
We should strengthen basic scientific research of clothing, promote the accuracy and practicability of 3D body measurement, garment 3D visualization and simulation technology, speed up the construction of basic garment database and related digital service platform, further improve the standard system, quality assurance and supervision system, and improve the technological innovation system combining production, study, research and application, cross boundary integration, collaborative development and open cooperation.
Taking intelligent manufacturing as the main direction, focusing on the intellectualization of production process, efforts should be made to improve the automation level of garment production equipment, constantly strengthen the integrated application of management systems, and comprehensively accelerate the deep integration and comprehensive application of the industrialization and informatization of garment industry, and promote the overall upgrading of garment manufacturing level.
To inject Chinese cultural connotation into the industry, strengthen the construction of industrial culture, and establish the modern cultural system of clothing industry as the goal of shaping the soft power of industrial culture.
Clear the development path of "product brand culture", and establish the development strategy of industry culture, forming a batch of enterprises with distinct Chinese culture characteristics and representing advanced productive forces.
Promoting international cultural exchanges among industries, innovating industrial culture in multiculturalism, enhancing the international cultural identity of Chinese apparel industry, and enhancing the international image of industries and enterprises.
Strengthen brand innovation, clear brand positioning, enhance brand connotation, temper brand value proposition, enrich the composition of brand value, and enhance the independent ability of industry cultural pformation.
Focus on market demand and market segmentation, further strengthen differentiation positioning, improve brand innovation system, use information technology to seriously study new changes in consumer demand in the Internet era, integrate core resources, enhance enterprise operation capability, actively explore cross boundary partners, conduct business mode innovation, grasp product quality, upgrade design level, enhance product innovation and cultural creativity, promote product pformation from functional to fashion, attach importance to consumption experience, take the initiative to guide consumption upgrading, innovate terminal retail form and format, improve service system, improve profit making mode, and create brand names with excellent quality, strong industry innovation ability and international operation capability.
We should strive to build a talented team with innovative spirit and excellent industrial spirit in the Internet age, train high-level professionals with high level of professionalism and high-quality basic talents, and interdisciplinary and cross industry talents.
We should establish a good employment mechanism, perfect personnel selection, evaluation, incentive and guarantee system, and provide a good working platform and development space for talents.
We should increase the exchange of talents between the East and the central and western regions, and support the rational flow of talents and international exchanges.
We should set up a strategic alliance of talent service in garment industry, strengthen the prediction of industrial talent demand, improve all kinds of talent information base, and build industrial talent evaluation system and information release platform.
In addition, under the background of speeding up the globalization process and adjusting the international competition pattern, while consolidating the current division of labor status of the Chinese garment industry, we should radically change the extensive development mode of low cost and low added value, re establish the new orientation of China's garment industry in the international industrial division, and comprehensively enhance the global competitiveness of China's garment industry.
We should guide the powerful enterprises to go out, innovate the processing trade mode, carry out the global integration of resources, enhance the high-end control capability of the value chain, build a global marketing network, and develop international large and medium-sized enterprises with well-known brands and competitiveness.
Clothing smart manufacturing: from big to strong to create new competitive advantages
During the "13th Five-Year" period, China's garment industry should focus on the new round of global manufacturing pformation and China's implementation.
Made in China 2025
The opportunity for development strategy is to promote the innovative development of garment manufacturing as the theme, take quality improvement and efficiency as the center, take the integration of informationization and industrialization as the main line, take intelligent manufacturing and quality brand upgrading as the direction, aim at the advanced level of international garment manufacturing, actively promote the pformation of garment manufacturing to service-oriented, create new competitive advantages of Chinese garment manufacturing, and accelerate the strategic task of changing Chinese clothing from strong to strong.
Intelligent manufacturing is the extension of automatic manufacturing, and automation manufacturing is the basis for realizing intelligent manufacturing. The development of intelligent manufacturing is restricted by the external technology environment.
Clothing Intelligent Manufacturing Engineering with shirts,
Man's suit
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Western-style trousers
The jeans and knitted T-shirts are the pilot projects, and the ultimate goal is to build smart factories for garment production. In order to promote the intellectualization of the production process of garment products, we should speed up the intelligent development and industrial application of the whole process equipment before sewing, sewing and sewing, and promote the automatic pformation of the garment manufacturing process. In three stages, we will gradually realize automatic manufacturing, part intelligent automatic manufacturing and intelligent manufacturing.
By 2020, China's apparel industry strives to achieve automated garment manufacturing and some intelligent automation manufacturing, and has entered the world garment manufacturing powerhouse.
In the past five years, the garment industry has to upgrade the basic equipment level and promote the intellectualization of equipment.
To carry out manual rotating machinery, single turn unit, automatic turning machine to automatic, intelligent application of intelligent flat / sewing machine, intelligent special machine, automatic sewing unit, automatic sewing system and other efficient direct drive numerical control sewing equipment; pay attention to actual effect, attach importance to the micro innovation and small pformation of sewing equipment; coordinate the research and development of the sewing equipment enterprises and garment enterprises, break through the technical problems of the film grabbing and pmission, integrate and innovate a number of CNC intelligent equipment, realize the application of some robots to participate in sewing process, and promote the intelligentization of sewing equipment.
On this basis, the CAT/CAD/CAM integrated system, hanging and other single piece clothing automatic conveying system, automatic sewing unit, automatic template sewing system, robot or robot's participation in garment chip pmission and operation system, the automatic hot stamping system with RFID technology as the core, the automatic three-dimensional storage logistics distribution system with the core of RFID technology and the WMS management system are promoted. The production process reengineering, the system connection and combination are strengthened, and the qualified enterprises are encouraged to use the new technologies such as sensing sensors, sensing Internet of things, various service networks, artificial intelligence and other new technologies to promote the interconnection of intelligent equipment and people and products, so as to lay a solid foundation for building an automatic and intelligent manufacturing workshop.
The innovation and application of e-commerce, such as ABC and O2O, encourages the development of mass customization and mass customization, promotes the pformation from product based traditional manufacturing mode to service based manufacturing mode based on consumer's individual needs, and strengthens the construction of basic database of apparel design and engineering knowledge base, clothing human body database, and so on, and promotes the construction and opening and sharing of cloud application information service platform, such as R & D, manufacturing, inspection and testing, technical standards, engineering services, data management and so on. It encourages large-scale backbone enterprises to build cloud service platform, serves surrounding areas and small and medium enterprises, and achieves resource gathering and docking in all aspects of product design, manufacture, sales and management, and integrates manufacturing resources, provides manufacturing services, and develops collaborative manufacturing of network alliances, so as to promote industrial clusters to form a value ecosystem community. In addition, we should actively take advantage of the Internet platform and take consumers as the center to speed up B2B, B2C, C2C,
We should strengthen the two development and integration application of ERP, CRM, SCM, MIS, PDM and other information management systems, realize seamless connection of management systems, improve the adaptability of system functions and business process reengineering, and strengthen management decision support function. Through big data mining, we can quickly acquire, process and analyze relevant product data, operation data, industrial chain data and other external data, and provide full data support for product demand forecasting, product design, flexible processing, supply chain optimization, market response, strategic adjustment, etc., and promote the pformation of business operation from business driven to data driven, and gradually promote intelligent management decision-making.
Sexual products meet the functional demand trend of clothing, pay close attention to the "encapsulation" technology of electronic smart components and clothing such as sensors, encourage the integration and innovation of cross border fields such as communication, medical treatment, protection, sports, military, entertainment and so on, and improve the quality standard system of products, improve the quality supervision efficiency, optimize the quality development environment, strengthen the quality responsibility subjects of enterprises, attach importance to the quality management of supply chain, promote the application of excellent quality management methods and control technologies such as excellent performance, six sigma, establish quality credit long-term mechanism, ensure consumer safety, enhance product quality, strengthen the integration and innovation of science and technology, culture and art, advocate brand specialization and fine development, encourage the brand to "go out" and internationalize, and enhance the competitiveness of independent brands. At the same time, it will promote the integration and innovation of clothing and new materials and new technologies, and develop the functions of free laundry, ironing, waterproof and moisture permeation, temperature regulation, warmth retention, skin care, antibacterial and odor elimination.
During this period, the garment industry should strengthen the monitoring and planning of industrial development, improve the organization and implementation mechanism, carry out a series of demonstration projects for garment manufacturing, strengthen personnel training and introduction, and create a good atmosphere for common development.
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