Shopping Centers Are Upgrading Of Department Stores And Community Business Is The Trend Of Future Development.

According to incomplete statistics, in the past five years, there are 13 large-scale commercial shuffling in Chongqing's main urban areas, including 3. Shopping Mall And 10 department stores. And these 10 families Department Store In addition, 7 were transformed into shopping centers, and another 3 shut down.

On the other hand, shopping centers in Chongqing's Monument for Liberation, Yangjiaping, Guanyin Bridge and other traditional shopping centers are gradually replacing department stores and occupying larger ones. market Share. Especially in the past two years, the newly opened Dongyuan new PARK, Huarun the Mixc and Longhu day street shopping center are becoming the largest places in their respective areas.

Why can the shopping center become the mainstream of business circle? What mode will the future business develop? For these problems, the general manager of Chongqing branch of DTZ has received an exclusive interview. He thinks shopping centers are upgrading of department stores and products of urban development and consumer filing. Experiential formats in shopping centers play a direct role in promoting the flow of commercial crowds, enriching the format, enhancing the reputation of reputation, and even raising the rents. At the same time, it also provides direction and guidance for the promotion of real businesses.

　 Shopping centers are upgrading of department stores.

At present, there are mainly three types of shopping and business in Chongqing: department stores, shopping centers and commercial blocks. Jiangbin River also briefly analyzed the characteristics and operation mode of the three.

First, department stores. Most department stores are mainly retail, including men's and women's clothing, children's clothing, luggage and leather goods, cosmetics and skincare, etc., accounting for 80% or even more than 90%. From the operational point of view, department stores are mainly associated with businesses, and shops and businesses, namely suppliers, share weal and woe.

Shopping centres often run more than department stores. At the same time, its business format is more, eating, drinking and playing Tesco as the main form of expression. In terms of revenue, the mode of pure leasing is mainly adopted, and businesses are self governed and have greater autonomy. Of course, business risks will also increase correspondingly.

The third is business district or community business. They are a kind of business type with strong territoriality. The general characteristics are low grade, disorder and disorder of business format, and no unified planning. The developer is responsible for the development and later is operated by the operator himself. However, with the acceleration of urbanization, residential areas are becoming increasingly densely populated with various types of residential groups. Therefore, developers began to change the direction of the block business, or self-sustaining or pure sales or rental sale simultaneously, and gradually paid attention to the later stage operation.

Jiangbahe believes that the relationship between shopping centers and department stores is mutual integration and support, and is complementary. At present, many large shopping centers will also have department stores interspersed among them, but shopping centers are upgrading of department stores and obvious products of urban development and consumer filing.

In addition, Jiangbin River also analyzed the elements of the shopping center's success: location, design, location and operation. A good lot can ensure the density of the road network and passenger flow. Through scientific building and space design, we can create a rich and accurate consumption level and format combination, extend the potential consumption time and desire of consumers, and good operation can continuously tap new growth points to meet the new needs of consumers.

Community business is the trend of future development

With the impact of the economic environment and the impact of the Internet on the retail market, many traditional brands began to shrink the market. At present, there are many cross-border brands, fusion brands and experiential business forms. In fact, it is the transformation of traditional brand businesses or the search for new path breakthroughs. In addition, with the wide field of vision and the increase of income, consumers are not satisfied with the traditional simple shopping demand. They have more and more appeals in spirit and other aspects, such as children's education, parents' care and self promotion. These needs lead to more industries. This type of experiential business form is also more and more popular. They play a direct role in the promotion of commercial pedestrian flow, the enrichment of formats, the enhancement of reputation and the promotion of rents. So simply speaking, the development of experiential format is not only in line with the growing demand of modern consumers, but also provides direction and guidance for the promotion of physical business.

Talking about the direction of the future business mode, Jiangyu River generalizes its trend with "sharing, interaction, mobility and cognition". He believes that in the future, the shopping center will not play a major role in the development of real businesses, because shopping centers are always in a relatively core area. With the continuous expansion of the urban scale, shopping centers will gradually evolve into a place for business and social interaction. Its role in the future is not only to satisfy the consumer's most basic daily consumption, but also to dig deeper in social interaction, family care and parent-child relationship.