Yantai'S Clothing Industry Stands Out From The Crowd, Creating O2O New Shopping Mode Experience Shop.

Yantai, the Internet

Caught up with "

"

As early as 2010, he began to connect with e-commerce. In 2014, e-commerce broke through the 100 million key points and reached strategic cooperation with Tencent, creating the first O2O shopping experience shop in Yantai.

At the Rio Olympic Games Ceremony held in Beijing, "Yantai made".

I had a face.

The official dress of Golf Association officials is from Nanshan.

。

As a leading clothing enterprise in Yantai, Nanshan has always been a good performance, reflecting the momentum of steady development of our garment industry.

In the whole province and the whole country

In the cold winter, Yantai

The number of main business revenue and total profit has risen steadily.

Why is Yantai's clothing industry shining in the cold winter? One of the answers is innovation.

Driven by leading enterprises such as Nanshan and Shu long, the garment industry in the city is steadily advancing by innovation drive.

"Made in Yantai" costumes at Rio Olympics

After the opening ceremony of 11 thousand officials in London Olympic Games, Shandong Nanshan

The company also made a show of face at the Rio Olympics.

At the ceremony of the Chinese delegation's expedition at Rio Olympic Games, the golf club officials who were attracted by the attention were wearing the fine cut and fine dress of the company.

"Made in Yantai"

It has repeatedly appeared in attractive international occasions, reflecting Yantai.

Strong competitiveness. "

Lou Liren, Secretary General of the city garment industry association, said.

Haiyang has become the largest sweater industry base in the north of the Yangtze River. It has been awarded the "Chinese sweater city" and "China's knitting sweater business base" by the state. Only the sweater industry cluster has more than 1 thousand enterprises, and over 10 yuan of output value has been produced.

Laiyang has become the production base of Shandong footwear industry, with more than 500 garment and footwear enterprises in the city and 10 employees in the whole industry chain.

The development zone has a relatively well-known nationwide Shu Lang. The company has established branches in Beijing, Shanghai and Shenzhen, and has established a marketing network in various provinces and cities nationwide. Now it has 7 independent research and development brands, and has formed a women's clothing brand cluster.

Zhifu district has a group of leading backbone enterprises such as Qi Li group, Xinyuan, Xintai, Xiang Xin, an Kami, Meng Sanqi, and Tian Hongda.

Yantai garment industry "outperforms bear market"

Affected by the global economic environment, China's textile and garment industry is facing unprecedented difficulties, and countless enterprises are running, closing and closing.

The famous clothing companies including Wenzhou Chuang Ji group, Zhejiang Hongjian group, Huadong Bao and Jiajia, Viske clothing, Shandong Lanyan group, Dongguan Hou Hong garment and so on have been closed down, and more unknown small and micro enterprises overnight "human evaporation".

In the national clothing industry entered the "cold winter", the city's clothing industry survived.

"It can be said that since entering the" new normal ", the total garment production and major economic indicators of the city have steadily increased, and the garment industry in the city has always maintained a steady, healthy and sustainable development trend.

Lou Liren briefed reporters on our city.

It has made important contributions to the development of Yantai's industrial economy in terms of labor employment, export earning and development of export-oriented economy.

At present, Yantai owns

More than 4000, of which the main business income of more than 20 million scale enterprises more than 200.

In the first half of 2016, the scale of the city was above

The main business revenue of the company reached 15 billion 360 million yuan, an increase of 7.8% over the same period last year, with a total profit of 876 million yuan, an increase of 3.1%, a profit tax of 1 billion 89 million yuan, an increase of 3%.

Among them, the main business income is over 100 million yuan, nearly 40 enterprises, Nanshan textile clothing ranked first, 2 billion 785 million yuan.

The relevant data of the Municipal Bureau of Commerce and statistics show that in 2015, the major economic data of the main business income, total profit, profits and taxes of large scale garment enterprises increased.

Leading enterprises are good industry "big brother"

Yantai

According to Lou Liren, it is the leader of leading enterprises. They take the lead in the integration of production, teaching and research, and play a big role in product design and marketing.

Taking Shu Lang as an example, the company established a provincial level.

The R & D technology center has established the Shandong women's clothing production and research base with the Shandong arts and Crafts Institute. It has jointly established a personnel training and employment base with Shandong Vocational Education Institute, and has invited top fashion designers such as Korea, Japan, Italy and France to join the R & D design team.

In September 2013, Shu Lang research and development center was formally put into operation in the United States.

Taking advantage of the Internet, Yantai's apparel industry has taken the lead.

"

As early as 2010, he began to connect with e-commerce. In 2014, e-commerce broke through the 100 million key points and reached strategic cooperation with Tencent, creating the first O2O shopping experience shop in Yantai.

The entire Yantai garment industry has entered the electricity supplier with annual increase of more than 30%.