Quanzhou Shoes And Clothing Brand Hits The Olympic Stage

On the evening of August 5th, CCTV news broadcast aired the reporter's interview with Andrew Chaweddington, creative director of Rio Olympic Games, introducing the excellent opening of the opening ceremony.

Many people found the yellow color of the director.

It is what we have.

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Originally, this 361 degree design and exclusive supply of Rio Olympic official uniform.

The staff of the main news center (MPC) and the International Broadcasting Center (IBC) of the Olympic main media center were dressed in 361 degree design, and were consulted.

Not only 361 degrees, but these days, at the other end of the earth, Rio De Janeiro, Brazil, a large number of Quanzhou brands are coming on the stage to show the strength and charm of "Quanzhou made".

Including Anta, PEAK, Shu Hua, Jordan sports, and so on, many companies from textile and clothing, footwear industry, fitness equipment and other fields of fierce competition in the Olympic Games.

According to incomplete statistics, the Rio Olympic Games, the national sports team sponsored by the Quanzhou sports brand reached 13, the sponsorship of sports areas also amounted to 33, and two data achieved all previous Olympic Games new high.

PEAK is sponsoring Rio Olympic costumes in Slovenia. International Olympic Committee President Bach (left) shows a PEAK Olympic costume.

Visual merchandising is becoming the Quanzhou sports brand "fashion show".

Athletes from various Olympic teams walk in the Olympic Village wearing costumes with national characteristics and Olympic style, just like a "fashion show" in the Olympic village.

Interview with creative director of Rio Olympic Games

In the Olympic Games, PEAK has designed a national costume for 12 national delegations.

Among them, the main color of the equipment in Slovenia is the traditional green, blue and white tricolor of Slovenia sports. The most important symbol on clothing is Trig Ralph Horn, the most famous scenic spot in Slovenia. It is composed of three peaks and is called "three peaks mountain" by the local people.

Xu Jingnan, chairman of PEAK group, said: "coincidentally, the brand name of PEAK also comes from the English word PEAK (meaning the peak), and the design of the Slovenia Olympic equipment has the same effect."

And Anta's new generation of dragon clothing will catch up with the "fashion show" of the podium.

The new generation of dragon clothing combines the latest technology developed by Anta.

Innovative sticker technology allows fabric and linings to maintain good adhesion and air flow. At the same time, special water repellent technology can effectively resist the occasional rain in Rio.

From the Vancouver Olympic Winter Games to the London Olympic Games, and then to the present, Anta's award winning equipment has been accompanied by Chinese athletes on the podium, and has witnessed the glorious moment of Chinese sports again and again.

The top floor is built up by borrowing official support to start the first shot.

With the torch relay, the first gun of Olympic sports clothing marketing in Rio was launched at 361 degrees, allowing the 361 degree brand image to go deep into the body and mind with the torch relay.

It can be found that not only sports "robes", but this year, the Olympic figure of Quan enterprises has more elements.

For many multinational corporations, the significance of the Olympic Games has already surpassed the sport itself, and it is more of providing a global business opportunity.

To this end, seize the opportunity, Quan enterprises put the brand in every corner of the Olympic arena.

As a sports shoe and garment enterprise of the official support of Rio Olympic Games, 361 degrees apart from providing professional sports equipment for technical officials, medical personnel, tournament service personnel, other staff members, and torch relay participants for the Rio Olympic Games, Paralympic Games and all the test competitions, we will also provide ceremonial costumes, referee's cutting clothing and media aided traffic.

In the field of fitness equipment, Jinjiang Shuhua sports moved the latest fitness equipment into the "home of China" in Rio Olympic Games, providing fitness equipment for all Chinese athletes.