Adidas Is Strong In The US Market.

In June of this year,

Herbert Heiner, chief executive of Adidas AG (Herbert Hainer), said in an interview with the user interface: "Adidas's biggest challenge now is to rapidly increase production capacity to meet the growing market demand."

The rhetoric does not seem to be boasting.

In the last quarter of September's outgoing Herbert's performance, the excellent performance of the sports company from Germany shocked the industry.

According to the report, excluding the exchange rate factor, Adidas group's global sales increased by 21% to 4 billion 422 million euros (32 billion 496 million yuan), and the net income of the continuous operation business was 291 million euros (about 2 billion 149 million yuan), up 99% compared to the same period last year.

At present, Adidas's stock price is nearly two times that of the same period last year.

According to the report, excluding the exchange rate factors, the combined sales volume of the two brands of Adidas and Reebok in the second quarter of 2016 increased in all regions.

Among them, the Greater China region grew by 30%, the fastest growing regional market, and the growth in Western Europe and North America reached 29% and 26% respectively, showing a further acceleration.

It is worth mentioning that, as a result of sports classic series and Boost

Adidas's performance in the US market was strong, and its revenue in the two quarter rose 22.6% to 788 million euros (about 5 billion 830 million yuan).

(Under Armour) the turnover in the same period amounted to US $827 million (about 5 billion 490 million yuan), becoming the fastest growing sports brand in the region.

Although Adidas's biggest competitor, Nike, is still in the lead in the base area, its turnover in the fourth quarter before the end of May was 3 billion 700 million US dollars (about 24 billion 580 million yuan). However, because of the siege by the new and old competitors, Nike's market share advantage in the United States has been eroded by Nike.

Mark King, President of Adidas North America, said that through cooperation with basketball star James Harden (James Harden) and rap star Kanye West (Kanye West), as well as focusing on the tailoring of design, innovation and technology and the use of new materials, Adidas helped enhance its brand image in the eyes of American consumers: it is not only a professional functional sports equipment, but also represents a cool fashion trend.

In the Greater China market, Nike and Adidas ranked first in the market second.

However, Adidas's growth momentum has surpassed Nike's.

By the end of May, Nike's fourth quarter results showed that the growth of Greater China was 23%.

Thanks to sales of Stan Smith and NMD, Adidas has recorded more than 30% growth in Greater China for two consecutive quarters.

In June this year, Adidas also reached a cooperation with Wanda Group, hoping to further enhance brand penetration by using Wanda's retail network.

Ambitious Adidas has raised its annual performance forecast for the four time this year.

The company now expects annual sales growth adjusted by exchange factors to reach 16%-19%, higher than expected 15% at the beginning of last month.

The company expects annual net profit to grow by 35%-39% to 975 million -10 billion euros (about 7 billion 201 million -73.85 billion yuan), which was expected to increase by 25% over the whole year.

To achieve this goal, Adidas also announced that more new products will be launched in the second half of the year, including the new sports shoes AlphaBounce priced at about 100 yuan (664.5 yuan).