From Dou Wei To Lu Han, They Love Fashion Clothes.

Eye-catching hawk label

　　 Does the black background remind you of the Nazi symbol of Germany?

With the big BOY letter, this is Britain. Tide card The founder of London boy BOY LONDON. Founded in 1977, Britain rose in the 80s of last century, and the BOY LONDON, which was full of rebellion, swept the globe. The combination of dark, metal and decadent elements with a broad cut version has become a symbol of rebellious youth, and is also loved by many European and American celebrities.

From 90s Dou Wei wore BOY LONDON to rock the scene, causing everyone to scream, and to where Dad went, Gary's white BOY LONDON T-shirt was on the front track, BOY LONDON bold prints, oversized T-shirts and tight trousers were becoming the choice of more and more young people.

　　 But let's talk about how BOY LONDON is doing in Asia.

　　 We have to mention the embarrassing incident that Korea Companies has been snatch.

After the Korean BOY LONDON snatch sign, imitated the British BOY LONDON, joined the Korean people's clothing preferences, rich color application and more suitable for the Asian version and even developed. Young Versace And lower civilian prices have made it popular in Asia. In addition, South Korea's BOY LONDON also strongly sponsored domestic celebrities, and Korean celebrities such as girlfriends and BIGBANG appeared in South Korea's BOY LONDON, making Korean BOY LONDON popular with China.

BOY LONDON has changed from the street fashion in the last century to the subsequent decline to the trend of BOY LONDON launched by BIGBANG in the past 07 years. The development of the brand reflects to some extent the changing characteristics of the new generation's consumption concept in Asia. In July 2016, Kunming's first BOY LONDON opened in Bailian square, and tens of thousands of Lei Ji cars, from Russia's Chao Shuai model, attracted countless young people's eyeballs. As a new brand of Yuying's brand, BOY LONDON's performance has continued to perform outstanding, and its unique style and style are being pursued by more and more people.

Compared with the traditional fashion brands in Europe and America, BOY LONDON and so on. Fashion brands in Japan and Korea Rising rapidly in recent years, according to Reuters, Asian consumers are the largest consumer groups in the global high-end market, accounting for about 50% of buyers. Insiders say that most of these buyers are under the age of 35, love online shopping, and are keen on some cool little niche original brands. Compared with their parents, they have distinctive personality characteristics. While Asian brands rely on local production bases, they try more to use new fabrics to attract consumers.

　　 Although some start late, the retail network is not wide yet.

　　 But it has posed a great threat to European and American brands.

The popularity of BOY LONDON is somewhat similar to the reason why Korean cosmetics are hot. With the implantation of Japanese and Korean culture, the Korean drama "you from the stars", "the descendants of the sun", as well as the Korean pop group Big Bang, the girlhood and so on, play a more and more important role in the Asian market. In the past, young people in Asia felt that luxury goods should come from Europe and America. Now consumers are becoming more and more picky, and they are more and more interested in local designer brands with unique ideas and styles. Korean culture (K culture) has inspired the Korean people's self-esteem and self-confidence, which is why Korea and other Asian brands have become popular. Although consumers have accepted American culture, Korean pop culture is closer and more cordial than Chinese culture.

In addition to the popularity of culture

BOY LONDON's design win star mode also greatly promoted the development of the brand.

As a founder, Stephane Raynor, a garment maker, identified the brand positioning from the beginning of his brand creation. He did not agree with the current trend. He believed that people must liberate their horizons before people's minds emancipate. Of course, Stephane Raynor is not a thinker or a statesman. What he can do is to wield the tools of clothing and organize his mind over and over again.

BOY LONDON is personality, BOY LONDON is a unique style. BOY LONDON is the trend of block culture. BOY LONDON is accepted by more and more people. It is said that BOY LONDON is the brand of clothes. It is better to say that BOY BOY reflects the young people's outlook on life and personality.