Brand Appearance Of Major Sports Brands In Rio Olympic Games

It is reported that every second is particularly valuable in the Olympic Games.

The importance of this can be imagined.

To meet the arrival of the summer Olympic Games in Rio De Janeiro, the major sports apparel brands have adopted high-tech technology to help athletes in the Olympic Games.

Nike designed a silicon colloid Mini bump for clothing on the Rio Olympic Games using three dimensional printing technology to reduce wind resistance and effectively improve the speed of athletes. Adidas used body scanners to tailor swimmers. Swiss clothing brand Assos used wind tunnel theory to design suitable clothes for American cyclists.

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As well as the progress of testing, clothing is also constantly innovating. All garment manufacturers have designed clothing that meets the requirements, ensuring that they can help athletes successfully compete and avoid cheating.

Adam Clement (Adam Clement) is the creative designer of the sports brand Andemar (Under Armour). He said: "the clothing we designed should comply with the regulations and be adjusted according to the requirements of the Olympic Games. We hope our design can make changes in the Olympic regulations, which is also an achievement."

What is the importance of dress design? For sportsmen, especially bicycles, swimmers and track and field athletes, suitable clothing can reduce air resistance.

"In the 4 kilometer race, the difference between four seconds is the difference between seventh and eighth," said Jim Miller, vice president of the cycling society of America (Jim).

Even if sportswear can help athletes reduce drag, but if inappropriate materials and design cause athlete's discomfort, this design is meaningless.

In addition to ensuring the speed of athletes, clothing should also reduce the impact of stimulant substances on athletes, such as air permeability, sweat absorption and temperature control functions. These two functions are particularly important in the Rio De Janeiro Summer Olympics in Brazil, which will be held on the 5 day.

What problems should be avoided in the design? Clothing itself does not enhance decades of training, excellent coach guidance and good physiological functions, but if clothes are not suitable, all of them may be destroyed.

As Desiree Linden, an American marathon runner, said in the interview, "magic shoes will not give you magic power, but if I train hard so that my feet will be blister but I can not wear a pair of comfortable shoes, then the match will be meaningless."

Brooks, an American sports brand, invited athletes Linden to participate in the design of the running shoes. The company said that the high performance yarn weaving on the shoes removed the sutures so as to avoid the wear of shoes to the feet, and the rubber rings at the bottom could also provide traction for the sportsmen to run and improve the speed of movement.

The shoes were sold in June this year.

Andemar designed the costumes for the Canadian rugby team and the Swiss and Holland beach volleyball team, using NASA technology to reduce body temperature for athletes.

Nike's bump design for reducing air resistance will be applied to about 20 track and field teams, including the United States, China, Brazil and Germany.

The company also plans to apply the design to kneecaps and Bracers.

How can we grasp the boundaries between innovation and regulation? In the 2008 Olympic Games, Speedo's sportswear designed to improve elasticity and reduce air resistance, this dress helped Michael Phelps and other athletes win the gold medal at the 2008 Olympic Games and broke the record in the 2008 Olympic Games.

Since then, whole body suits have been banned.

Although clothing can not violate the Olympic rules, clothing manufacturers still want to keep innovating. Nike Michelle Miller designer said: "what I like most is how to design better clothes in the design process" by Nike designer Michael.

Adidas Adizero XVI sportswear has added elastic design to British athletes, keeping the body streamlined and reducing water resistance during swimming.

This design is made according to the Olympic regulations.

How to test the performance of clothing in the experiment? Omar Visentin, the former chief research expert of the arth company, said that clothing manufacturers now have a more scientific way to test clothing materials and their tailoring methods.

Ajoy Sarkar, a professor of fashion technology at the US Fashion Institute, also said that some companies even design less clothes based on computer models.

New Bai Lun also uses three dimensional technology to test the new shoe structure to ensure the athlete's speed.

Nike also uses 3-D printing technology and wind tunnel principles to reduce air resistance, which was only in 2012.

It was used.

According to Miller, a three-dimensional technology model can help this technology in the Olympic Games for longer distances.

Adidas Adizero MD shoes mainly solve the problem of corners in the middle distance race. The company has tested that the shoes can make the athletes not slow down during the race.

Despite the ridicule of the US national team's sportswear at the opening ceremony in July 29th, Ralph Lauren, the international clothing brand, said that the dress combines the American tailoring technology and the wearable technology developed by Silicon Valley.