Zegna Fashion Brand Creates New Trend Of Luxurious Leather Weaving "Fabric"

In the late 1990s, Ermenegildo Zegna, one of Italy's most prestigious enterprises.

Relying on vertical integration, product diversification and brand authorization, the group has become a global luxury brand covering garments and leather accessories.

Adhering to the spirit of perfection, the group has been working hard to create excellence and luxury quality.

In 2002, Zegna group took over the Longhi of the luxury leather garment manufacturer. In the same year, it joined hands with Salvatore Ferragamo group to establish a joint venture ZeFer, laying the foundation for the globalization of leather and footwear business.

In 2013, Zegna group wholly owned ZeFer and renamed it Ze.Ie.Co. in 2014.

This new leather factory located in the northern shoe manufacturing city of Italy, Parma, focuses on making luxurious leather accessories with exquisite skills and craftsmen as its brand. It is becoming the core strength of Zegna leather products design and production. The brand new leather factory has become the core of Zegna leather products design and production.

The Zegna leather and footwear series is fully built in Italy, strictly selecting first-class materials, complying with manual sewing and traditional technology and supplemented with cutting-edge technology, aiming at creating luxurious and exquisite products suitable for different occasions for contemporary elite men. Whether they are business, leisure or party holidays, they conform to personal style and fashion attitude, and conform to the modern fashion and lifestyle, highlighting the gentry style, making the overall style more meaningful.

With the 360 degree omni-directional design concept, Zegna has made an artistic fashion of men's wear, highlighting the brand's unremitting pursuit and ingenuity interpretation of outstanding quality, and deducing the unique personality and fashion attitude of the series of leather accessories. The modern Ermenegildo Zegna Couture series, the classic and meaningful Ermenegildo Zegna series, and the Z ZEGNA series that combines dynamic energy and advanced technology.

It provides diverse styles for elite men of different ages and backgrounds.

Solution.

Zegna Pelle Tessuta

Innovative lamb skin weaving leather "fabric"

The novelty of Zegna's 2016 leather goods series lies in its exquisite woven leather - Pelle Tessuta, which is an innovative work of the brand's careful study, selecting a super fine sheepskin belt instead of yarn and weaving precious material.

In 1910, Ermenegildo Zegna, a 18 year old entrepreneur, founded the Lanificio Zegna woolen mill at the time of only four looms in the town of Trivero in the Biella of Italy.

Mr. Zegna is determined to make "the most beautiful fabric in the world". Today, Zegna's fabric is still a symbol of noble quality, and is also the essence of the brand legend.

Pelle Tessuta woven leather selects the ultra fine sheepskin belt instead of the yarn with a width of only 2 /2..2 millimeters. It is woven with weft and weft on special looms, weaving exquisite and unique leather with traditional cloth weaving process.

"

This landmark innovation in the history of Zegna leather accessories is inspiring and inspired by the vision of making precious fabrics at the beginning of the brand.

The sheepskin is a kind of full grain leather. Its texture is light, smooth and flexible. It is made of Zegna's clothing brand original technology, forming a very soft and elastic leather fabric.

Pelle Tessuta is widely used in Zegna leather shoes series this 2016, including classic happy shoes, modern sports shoes, handbags, briefcases and belts.

Through the ingenious combination of exquisite craftsmanship and centuries old tradition, Zegna brand has always been in the forefront of the world in the production of innovative products and innovative fabrics. Today, with its unique design concept and expertise in the field of fabric, the brand has also made remarkable achievements in the field of leather accessories.