Long Qingxiang Customized New Products Show

August 6, 2016, the famous high-end in China

In Beijing Diaoyutai State Guest House Fangfei court held a theme of "style" customized new product show.

Zhang Jian, Secretary General of China time honored brand working committee, China chief male model, actor Mophy, President Li Yanyan of Beijing Long Qingxiang Garments Co., Ltd. and nearly 300 VIP members from all over the country attended the press conference.

Four series of interpretation of Chinese style

It is worth mentioning that this Longqing Xiang 2017 fashion trend and customized new product launch day, the Long Qingxiang brand also ushered in a memorable moment. At the opening ceremony of the 2016 Rio Olympic Games, Long Qingxiang also appeared in the New York Times Square on the road through the big screen.

In the theme image of "winning glory for China and adding color to the world", Long Qingxiang was stunning. With an open brand attitude, he displayed to the world a high-end private custom brand image with unique Chinese culture.

Ms. Li Yanyan, President of Beijing longqingxiang Garments Co., Ltd.

In order to better show the brand culture connotation of longqingxiang, Long Qingxiang combined with the theme of the new product launch conference, specially arranged carefully, and divided into 4 regions to tell the guests about the long history and profound details of longqingxiang, highlighting Longqing's high-end private customization concept.

"Imperial Jinhua dress" -- the historical appreciation area: shows the history and culture of Longqing hundred years in the form of historical picture.

"Handmade polar system" -- handmade customization area: to display Longqing Xiang's customized handicraft technology in the form of master tailoring and sewing.

The "East China Chapter" - the finished product exhibition area: shows the fine products of Longqing's products with the perfect combination of space modeling structure and products.

"Style" - new products show area: a perfect audio-visual feast to display Longqing Xiang 2017 customized new products.

It is understood that this Longqing Xiang 2017 fashion trend and customized new product launches a total of four series of customized new products, including the Chinese clothing series (National rhyme Chinese), the leading series (business dress), the heavy color series (fashion suit), and the Golden series (honorable dress).

China's male model Mophy comes on stage

Long Qingxiang 2017 fashion trend and customized new product release

Long Qingxiang 2017 fashion trend and customized new product release

Long Qingxiang 2017 fashion trend and customized new product release

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Customize new product details

In this press conference, starting from the 400 year history of Long Qingxiang's clothing history, integrating the cultural connotation of Chinese retro culture and the trend of international fashion, designers interpreted Long Qingxiang's "style" perfectly with different styles of dress.

Transmitting brand attitude triggering consumers' emotional resonance

As an important place for state leaders to conduct foreign affairs, Diaoyutai State Guest House has a unique position in politics and culture, attracting the world's attention.

Speaking of the site of the conference, Li Yanyan, President of Beijing longqingxiang Garments Co., Ltd., told reporters that in the past three years, Long Qingxiang has insisted on holding a customized new product conference at Diaoyutai State Guest House, which aims to convey the brand attitude of Long Qingxiang's inheritance and focus to consumers nationwide.

Not only that, but in Li Yanyan's view, Long Qingxiang insists on holding the fashion trend and customizing the new product release conference. The aim is to achieve the brand promotion through large-scale conferences. In culture, it should play a leading role in a high-end customization brand: create a VIP quality life with a high starting point with a higher starting point, and then gain the customer's value recognition with the best on-site experience, and create an emotional resonance with consumers.

Nowadays, after the gradual rise of the younger generation of consumer groups after 80 and 90, how to control their consumption needs has become an important topic.

Li Yanyan said that the 2017 fashion trend of Long Qingxiang and the new products have already had milestone significance: in the whole age of products, new products have been reduced this year, basically covering 25 to 50 years old mainstream consumer groups.

The reporter noted that in terms of color use, this season also made an innovative breakthrough in the customized new products. The designer's carefully chosen red and bright blue colors are more in line with the aesthetic needs of young people, and also reflect Long Qingxiang's strategy to further attract young consumer groups.

Explore cultural advantages and increase brand confidence

In 2014, since the APEC conference, "new suit" has become a hot market segment in the high-end customization field. More and more clothing companies aim at the Chinese and high-end custom market.

Facing the increasingly fierce competition, Long Qingxiang made strategic positioning and market layout combined with the cultural advantages of the brand.

Li Yanyan said that from the historical and cultural accumulation of brand accumulation, Long Qingxiang inherited four hundred years of clothing technology and integrated the essence of modern suit technology, forming a unique core competitiveness.

"Tailor-made, private tailors" have been Long Qingxiang's most clear brand positioning. In terms of market layout, the word of mouth effect accumulated by hundreds of thousands of members has laid the foundation for Long Qingxiang to expand the market.

It is understood that since 1990s, Long Qingxiang began to revive his ancestral industry, the company has been high-end private customization business, and has always been to build a radiation market nationwide sales pattern and accumulated.

In 2011, Long Qingxiang returned to Beijing with the identity of the Chinese time-honored brand. In 2013, the site of Longqing Xiang Qianmen old shop was reopened, and the essence of the brand was traced back. Now, Long Qingxiang has been distributing in seven provinces and cities such as Beijing, Shandong, Tianjin, Henan, Hebei, Jiangsu and Anhui.

In the face of fierce competition in the market structure, Long Qingxiang not only striving for the ultimate technology, but also pursuing the quality of service. It also explores actively how to integrate Chinese elements, Chinese handicrafts and Chinese culture into contemporary custom garments.

In terms of brand building, Long Qingxiang's brand confidence is constantly increasing. Now, Long Qingxiang is passing on the exclusive noble taste and exquisite fashion life concept to his customers, and gradually makes the tailored lifestyle deeply rooted in the hearts of the people.

Zhang Bailin, chief designer of Beijing longqingxiang Garments Co., Ltd., curtain call.

Speaking of the development of Longqing Xiang in recent years, Zhang Jian, Secretary General of the China Federation of trade unions' time honored brand Committee, said that in the aspect of brand building and market expansion, Long Qingxiang played a good role in "craftsman spirit" and inherited the essence of China's time-honored brand, and maintained steady growth steadily and steadfastly on the basis of guaranteeing product quality and membership service quality.