Stadium Goods Enters Tmall International

Foreign media recently reported that Stadium Goods, the US shoe shoe consignment retailer, has entered Tmall international.

Stadium Goods chief executive and co founder John McPheters said: "we believe that through the cooperation with Tmall international, Stadium Goods can give China Gym shoes Fans provide the best service and the most authentic. product "

Stadium Goods started its operations in October last year, and handled online orders online. There are also stores in Manhattan. Stadium Goods also owns Market Center store, which helps sellers identify. Gym shoes The orthodox nature.

For those who are not familiar with sports shoes, this sub culture may feel that it has nothing to do with collecting other things, such as comic books, baseball souvenirs, and even black vinyl recordings. But for sports shoes enthusiasts, good sports shoes are an art, they are willing to spend a lot of money to have them.

The market value of American sports shoes reaches US $1 billion 200 million, ranking first in the world. The global market for sports shoes reaches US $6 billion. Companies like Stadium Goods began wading in the market, serving sellers who want to sell their shoes, and hungry consumers in the market.

McPheters said that from the global sports shoe collection market and sports shoes collection online community, Chinese interest in sports shoes is as high as that of Americans, which means that demand is similar.

Although the Japanese sports shoe collection market is more mature, it is recognized as the Asian sports shoes culture center, but McPheters said that China's growth potential prompted them to open shop in Tmall.

Stadium Goods felt strong demand in the first two weeks of its business. At that time, a Chinese shopper walked into the Manhattan store and bought 50 pairs of NikeAir Jordans with 10 thousand dollars in cash, then sold it to China. Since then, Chinese shoppers have been buying products in large quantities, and Stadium Goods has often heard from Chinese shoppers that they hope to buy shoes online.

In order to enter the Chinese market, Stadium Goods needs to find a way to deal with these transactions, and at present, the company has no operation and logistics team. In order to obtain the trust of Chinese consumers, the company also needs to build brand awareness. McPheters said: "it may not be easy to achieve these things through our own website, but it is much easier to get through Tmall."

Stadium Goods Tmall flagship store will initially supply 6000 pairs of sneakers, priced at 2000 yuan (US $300) and below. After that, the company will continue to stock up on products, including thousands of sports shoes. McPheters said it plans to target China's business in terms of high consumer groups, mainly the rich in China and most middle class consumers.

Of course, in a market full of sports shoes, the authenticity of products is the most important. Stadium Goods has a team that focuses on identifying counterfeit products in New York for 20 years. He said: "it is important to see the suture of sports shoes. If sneakers are properly stitched up anywhere, we will not accept them. "