Popular Luxury Brands Are Selling "Non Professional" Sports Shoes Again.

These two years

Collective sale

,

The joint name with sports brand is also more and more lively.

But in other words, the luxury brand's sneakers, which are designed separately, are often not excellent in terms of functionality, but they are sold several times or even more than ten times the price of professional sports shoes.

However, non professional performance and high prices do not affect the sales of luxury brand sports shoes, and more brands are beginning to form the habit of fixed sales shoes every season.

BALENCIAGA, GUCCI, Maison Margiela three star brands have recently launched new sports shoes at a price of 4000 yuan.

Let's take a look at these new products first. After reading, we also want to talk with you about why the sale of such expensive "non professional" sports shoes is not bad.

BALENCIAGA elastic high efficiency sports shoes

Luxury brands learn from sports brand design is no new thing. In this season, BALENCIAGA's newest elastic high sports shoes, we can see the shadow of Adidas Tubular X, for example, the shoe shaped part of the stocking style.

Let's throw aside these words, let's look at the design of shoes.

On the whole, BALENCIAGA's design is in keeping with the trend and integrates the fashionable knitted mesh upper and splicing of sneakers.

An elastic bandage is designed on the vamp and a leather support block that covers the shoes and heels.

The midsole is joined by different colors and materials to form visual effects extending from the body ties and supporting blocks.

In addition, BALENCIAGA joins a suede in the heel, and the inner boots and insoles are both cowhide, showing the basic quality of a luxury sport shoe.

Although the design has sports brand learning, but technology and material is the most popular place in Paris's old fashion house. This shoe is of course Made in Italy.

Reference price: HK $4600 (about 4000 yuan)

Purchase channel: BALENCIAGA Hongkong official website (mainland not yet sold)

GUCCI metal wind flame low sneakers

GUCCI has played a leading role in this round of sports shoes. In recent seasons, there are a lot of sports shoes on the shelves.

Basically, the design has maintained such a pattern. There is little change in style. What Alessandro Michele has done is to change the material and decoration of shoes.

Metal style leather, drill and embroidery are very attractive elements. They have a strong sense of existence on GUCCI's sports shoes.

The newest flame shoes are mainly made of cream yellow (another black) leather, and the flame patterns are painted with metal style orange and red leather, and there are pink metal wind leather wrapped shoes side brand logo ribbon.

The heel also spliced the metal style water snake skin, and the two sides arranged asymmetric designs of different colors.

In general, it has a distinctive Alessandro Michele style, a trace of retro literature and Punk's high quality.

{page_break}

Reference price: US $544 (about 3600 yuan)

Purchase channel: MATCHESFASHION

Maison Margiela "Future" high sports shoes, "Replica" low sports shoes.

Maison Margiela recently launched two sports shoes limited to Barneys New York, which are actually the most classic two sports shoes, Future and Replica.

As a unique Maison Margiela shoes, the two shoes are not short of exaggerated printing, special style material and a kind of publicity design.

But this time, designers intentionally remove the mask and return to innocence. The leather of both pairs of shoes is shown in the original appearance, without changing the color of leather, and no more luxuriant decoration.

The high tube Future, which has a large magic sticker, no shoelace and vamp filling, has a strong sense of future, and the original color of leather has added a hint of primal flavor to this futuristic feeling.

Another shoe, Replica, which is marked by splicing, has its own flavour of retro running shoes. It splits through three tones of primaries, and strengthens the retro accent.

The two shoes are made of visually lightweight crystal soles, with brand identification on the sole and tongue.

High cylinder Future

Reference price: US $1095 (about 7300 yuan)

Purchase channel: Barneys New York

Low cylinder Replica

Reference price: US $650 (about 4300 yuan)

Purchase channel: Barneys New York

Why are luxury brands selling high priced "non professional" sports shoes good?

Before we talk about this problem, let's first talk about the reasons why luxury brands have put down their sports shoes.

With the help of high fashion and street fashion, sportswear has become popular in fashion circles, and with the popularity of sports and fitness in people's daily life, this movement is more violent and lasting.

The so-called "sports wind" of luxury brands does not refer to the sport of dressing, but also the sports style of fashion, including sports shoes.

The key word here is "style". In other words, these designs only need the appearance of sportswear without having to attach too much importance to its functionality, because these designs are designed to go to work and go shopping instead of running and playing.

Therefore, luxury brand sports shoes are never really born for sports. Their biggest function is to use "concave shape".

Why is it that sales of sports shoes, which are four thousand or five thousand or even tens of thousands of sports shoes, are not bad enough?

On the one hand, luxury brands have their strong brand value and are really more special in design than sports shoes that are launched by sports brands. On the other hand, luxury brands have higher quality materials and finer workmanship, which in itself means higher cost and selling price.

So some people wonder why some people want to spend money to buy a pair of expensive sports shoes.

Although two groups of people buy sports shoes, it is obvious that they do not buy the same kind of things.