35 Yuan, Four Piece Of Hot Sales Behind

Two weeks ago, we were in

In the consumer survey, ask the reader, "do you dare to buy four sets of 38 yuan?" has been widely participated by the readers.

Recently, we are in a certain

The platform found a bed price of 35 yuan, four pieces of products are being sold well.

As of press release, its total sales volume has more than 60 thousand sets.

Such a standard does not indicate any quality standard.

The sales volume is so large that it is incredible that the sales volume is so great.

Subsequently, the reporter also searched several well-known electronic business platform, dozens of Yuan four pieces of common occurrence, the price basically is in 30~99 yuan.

Taobao: on this platform, the consumer accounts for 3% of the four units purchased below 80 yuan, and the consumer accounts for 44% of the total cost of 80 yuan ~350 yuan. It can be seen that nearly half of the consumers tend to purchase four sets of bedding products below 350 yuan.

About 35% people used to buy four sets of bedding products under 200 yuan.

Jingdong: after entering the "four sets of bed products" on the search page, there are 451 thousand products.

The lowest price is 70 yuan.

According to rough statistics, the sales price of the platform is between 70 yuan ~99 yuan and four units, accounting for about 15%, and the four sets of sales price below 200 yuan is about 55%.

Behind these figures, they reflect the phenomenon of "four sets of bedding products with dozens of dollars".

However, these low priced four piece bed products give quality promise in the commodity presentation, but when a reporter asks whether they meet the relevant standards, many businesses can not issue relevant certificates.

Secret 35 yuan four piece set is done like this!

Is there any quality guarantee for the four piece products with dozens of yuan? To figure out the problem, we should first estimate its production cost.

An unnamed fabric seller told reporters that, according to the general standards of the home textile industry, 40S * 40S, 133S * 72S (that is, the longitude and latitude line is 40 yarns, while the density is 133 133S per square inch, 72 lines of the weft), the wholesale price of the pure cotton fabric with reactive printing and dyeing is about 18 yuan / m, and the material of a four piece set (2 pillowcases, 1 sheets and 1 quilts) is about 8.5 meters, and the total fabric price is about 153 yuan, which is far higher than the price of tens of dollars.

If you add the cost of linings, PVC bags, gift boxes, bags and other related accessories, labor costs, taxes and other production costs, as well as warehousing logistics, channel profit, salesperson wages and other commercial circulation costs, the cost will be even higher, so that the retail price of the product will be at least five hundred or six hundred yuan.

For brand enterprises, its brand promotion, R & D design patents and other value factors will also increase a certain cost, so the same cotton, high density, high density and reactive printing and dyeing four piece, sold to more than 1000 yuan is also a reasonable price.

Then, in the face of such high production costs, how are those four pieces sold at a price of only tens of dollars? "First, the fabrics used in the products may use 30 yarns or 40 yarns whose density is less than the usual international requirements during weaving.

Secondly, the fabric used low price common pigment printing and dyeing, the fabric's pH value, formaldehyde content, color fastness and other main indicators are not qualified.

In addition, in order to save costs, some businesses will undergo a set of "stretching" processes in the four piece production process, that is, widening the narrow fabric and applying the "pull up" fabric processing kit, which will seriously shrink after washing, resulting in the product being unable to continue to use.

All of the above problems are attributable to the lack of strict compliance with relevant national standards. "

The retailer said.

In fact, a closer look at consumers' evaluations of tens of dollars and four units can help identify the quality problems revealed by the retailer.

For example, the products of the 100% pure cotton are very low in cotton content, rough in hand, thin in fabric, large in taste, and high in lateral shrinkage of sheets or quilts.

But in view of the low price of the product, most consumers have chosen to tolerate it and have received high praise.

However, such irresponsible praise has affected the judgement of other consumers.

For example, Ms. Lau, an interview with reporters, said: "I bought over four yuan pieces of 30 yuan, the quality is super poor. The product description says pure cotton. After buying it, it is found that it is chemical fiber, which is similar to the kind of chemical fiber material used to make the lining of clothes.

The businessman also gave a quilt core to cover the whole week, and the cotton padded inside it came out.

I bought it at the praise, but I didn't expect it to be so.

It's all routine: consumers pitting business traps.

Ms. Zhai: bed products also contain formaldehyde.

Age: 34 years old

Occupation: a brand media manager.

In order to increase the consumer's shopping experience, most businesses have launched 7 days of "no reason to return" service, so everyone is holding the mentality of the quality problem can be replaced by the mentality of purchase, in fact the return of goods is not so easy.

In addition, before, I only know that family decoration or new purchase of furniture will have formaldehyde, I do not think that the bed also has.

Therefore, the purchase of bedding products will still have to go through the formal channels, hoping that online sellers can issue relevant qualification certificates when they sell products.

It is understood that formaldehyde is a common material in printing and dyeing finishing agents. In the production process of pure cotton textiles, in order to prevent wrinkles, shrink or maintain the durability of printing and dyeing, merchants will use auxiliaries containing formaldehyde.

If these textiles do not remove formaldehyde completely in the post-processing, it will lead to excessive detection of free formaldehyde content in textiles.

Such bed products can cause dermatitis and respiratory tract inflammation, destroy the central nervous system of the human body, and even let pregnant women abort, affecting the intelligence development of infants and young children.

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Ms. Jiao: the material is true and false.

Age: 42 years old

Occupation: content director of a newspaper

Apart from considering the moderate price, I am also concerned about other details, such as the material used in the product tag, the implementation standard, etc.

If the basic information on the tag is incomplete, it must not be produced by the regular manufacturer.

Such products are prone to quality problems, so it is best not to buy them.

I saw a kind of imitation cashmere bed in a shopping mall. It feels good and feels as soft as cashmere.

Businessmen say this is a pure natural material with the same properties as cashmere.

It was much cheaper than cashmere, so I bought it.

After consulting professionals, I learned that there is no such natural material in the market at present, which is a routine for businessmen to deceive consumers.

Consumers should stare at their eyes when buying. They should also learn more about relevant knowledge at ordinary times. Don't be fooled by such unscrupulous businesses.

Ms. Chen: silk bed products are shoddy.

Age: 32 years old

Occupation: manager of Human Resources Department of a company

I prefer comfortable materials, such as pure cotton, silk or Egyptian long staple cotton.

In addition to comfort, there are many advantages of this material. For example, Egyptian long staple cotton is not only silky smooth, but also good in crease resistance and hard to pilling. The most important thing is its breathability and moisture retention.

I only buy brand products from shopping malls, the price is between 2000 yuan ~4000 yuan, and the high-grade products do not usually have any quality problems such as formaldehyde, odor residue, fading and so on.

Big brands attach great importance to brand image, and most of them are in strict accordance with the relevant standards of the state or industry.

However, when I buy silk quilts, I still worry about whether the quilt is filled with high-quality silk.

First of all, because the core is not seen, secondly, news often causes many businesses to be shoddy and deceive consumers.

Only high quality silk has better anti mite and breathability, and does not cause skin problems.

Ms. Zhang: the hood is shrunk beyond imagination.

Age: 36 years old

Occupation: chief financial officer of a company

I like to buy bed products in IKEA. The products here are cost-effective, and I like them very much.

I don't like anything that discoloration is best. It's not only harmful to the body, but also troublesome in washing.

Washing alone is not worth it. If you wash with other clothes, it will produce cross dyeing problem. It will definitely affect the appearance and cause unnecessary waste.

In addition to losing color, bed products can be better without pilling, wrinkling or shrinking.

I once bought a quilt in a free market, and the problem of shrinkage is beyond imagination.

I originally reserved a few centimeters of shrinkage according to the size of the quilt, and after that I found that it was much smaller than the quilt.

It is difficult to achieve the quality of fabrics that are not available at all.

Maybe apart from shrinking, there are still more quality problems, but we can't see with the naked eye.

Ms. Yang: dark bed products fade seriously.

Age: 32 years old

Occupation: executive director of a company

I like the "finger family" of online shopping, but when I buy bedding items and other personal items, I will go shopping to buy pure cotton, silk and other comfortable materials.

I bought a set of pure cotton coarse cloth sheets this year. The fabric is very thick, and it is also smooth on the bed, and it does not play ball or fade.

The most important thing is that even in the hot dog days, the touch is very cool.

However, it is not easy to choose the bed that you like in the price range you accept.

The quality of brand products in the mall is guaranteed, but the price is too high.

Three hundred and hundreds of products bought online are more or less pilling, shrinking, fading and odor.

In particular, it is easy to see this problem in deep color bed products.

In addition, there is no smell of bed products must not buy, it should be all chemical residues.

I used to buy a set of pure cotton bed products in the shopping mall. When I opened it home, I found it was very heavy. Although I didn't know the specific smell caused by chemical residue, I felt that it would definitely hurt my health, so I went back to the mall.

What quality standards do domestic textile products need to meet?

Since the standard is the basis for measuring whether the product is qualified, what quality standards do domestic textile products need to meet? The bed products and other home textile products belong to the category of textiles. Therefore, the standards of decomposable aromatic amine dyes, pH value, color fastness, use instructions and product labels, which are stipulated in the national basic safety technical specification for textiles (GB/T23344-2010), are also applicable to home textile products.

The standard not only limits the use of decomposable aromatic amine dyes, but also prohibits the occurrence of mildew, high boiling oil (such as gasoline, kerosene) flavor, fishy smell and aromatic hydrocarbon odor in products.

It also made mandatory provisions on the pH value of fabrics.

Among them, the pH value of class a products (infant textile products) is between 4.0~7.5, and the pH value of B products (direct contact with skin textile products) is between 4.0~8.5.

For the shrinkage rate of products, the standard provides that the rate of change in the size of the top quality products is allowed to be + 3%; the grade change rate of the first grade washing is allowed to be + 4%; the rate of change in the size of qualified products is 5%.

In addition, the standard also provides basic safety technical indicators such as color fastness to water, color fastness to perspiration, and color fastness to dry rubbing.

The product's identification and instruction are not only mentioned in the standard, but also clearly stated in the consumer product instructions for use of textiles and clothing (GB5296.4-1998). The instructions for the use of the products should include the manufacturer's name and address, product name, product size and specification, composition and content of the raw materials used, the standard number of the product, and the grade of the product.

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As for the name and fiber content of raw materials used in textiles, the standard should be in line with the industry standard known as "textile fiber content identification" (FZ/T01053-2007). If the product label does not conform to the measured value, it is of inferior quality.

In addition to the above standards, China has also issued relevant standards specifically for home textile products, such as GB/T22797-2009, which stipulates the quality requirements, sampling, testing methods, inspection rules, signs and packaging of all kinds of woven sheets.

The supporting bedclothes (GB/T22844-2009) stipulates the quality requirements, sampling, testing methods, signs and packaging of bedding products mainly made of textile materials.

"General technical requirements for flake fiber products" (GB18383-2001) is the hygienic standard for bedding filler filled with floc fiber. The standard requirement is that no pathogenic bacteria should be detected in the stuffing, no adverse irritation and allergic reactions to the skin, no arthropods and naked odors should be detected.

It is reported that in every area of the annual quality sampling inspection, many enterprises will enter the list of unqualified products, especially the bed products have become the "worst hit areas" of substandard products.

In March this year, the quality supervision directory of key industrial products (2016 Edition) issued by the AQSIQ, the bedding products were rated at the second level in the risk rating of all kinds of products, that is, the products with large circulation in the domestic market, moderate quality and safety problems in products, and low qualified rate of supervision and spot checks.

Its main quality problems include 3 aspects: first, the washing rate and color fastness of some products are not up to standard, which will cause shrinkage and discoloration during the use process. This is also the main problem in spot checks.

Second, the actual content of bedding ingredients is not consistent with or marked with the content.

Third, the formaldehyde content in the products exceeded the standard.

These problems arise mainly from the fact that some home textile enterprises ignore the relevant standards. On the one hand, they do not have enough control over the purchase of fabrics. On the other hand, they deliberately use the fabrics with low price and quality which are not up to standard in order to reduce costs.