Nike CEO Mark Parker: Nike'S Success Stems From Innovative Design.

In June 30, 2016, one of the founders of Nike.

After more than half a century in the helm of the steering group, he resigned as chairman of the board of directors of the group. He gave most of his voting stake in Nike to his son's trust fund. The chairman of the board of directors was replaced by incumbent CEO Mark Parke.

Recently, according to Bloomberg news, Nike in the 2016 fiscal year for their chief executive officer Mark Parke issued a $47 million 600 thousand sky high wage, almost last year's total salary of 16 million 800 thousand dollars three times.

Nike disclosed in its regulatory filing, in the financial year ended March 31st.

The annual salary is still $1 million 550 thousand, but the equity value granted to him has soared to $33 million 500 thousand from the original $3 million 500 thousand, in order to allow the executive to retain the equity award awarded to 2020.

Mark Parke, who has doubled the sales volume of Nike since the 2006 entry to Nike, has another important identity -- footwear designer.

In fact, since Mark Parke entered the design department of New Hampshire in 1979 and became one of the elders of Nike, the identity of footwear designer has been accompanied by Mark Parke's entire career and has had a tremendous impact on his management art.

Now, as the head of Nike, Mark Parke will still design the product himself.

According to Nike staff, Mark Parke each time he attendees, a notebook will be held under his armpit, which is full of sketch drawings of new products.

In 2009, Parke had a business meeting with Lance Armstrong. During the meeting, Armstrong watched Parke write and paint in his notebook. After that meeting, Armstrong asked curiously what he was painting.

"He handed me his notebook, which was painted with beautiful shoes."

Armstrong recalls.

Parke said that such habits can help to sort out their thoughts, because in brainstorming sessions, there is a need to find a balance between design needs and business needs.

In seeking the balance between business and design, Mark Parke, who is both CEO and designer, has a deep understanding: "I will think more about balance."

Most of us are often biased, which is not a big problem, but if you want to succeed, you must pay attention to the balance of the whole.

As a company with more than 62600 employees, Nike needs not only to find a balance between design and business, but also to become a leader in the industry.

In the many factors that affect the design level, "innovation" is undoubtedly something that needs to be remembered by the designer.

In 2006, when Mark Parke was appointed CEO, Nike founder and chairman Philip NAT once commented on him: "Mark's achievements in promoting creativity, innovation and growth are obvious to all."

It was also in that year that Mark Parke went to the Apple Corp to learn from Steve Jobs, who was then Apple Corp CEO.

Jobs told Mark Parke: "innovation is to say" no "to the one thousand innovations.

You must choose carefully and reject hundreds of other good ideas.

Jobs's advice had a great impact on Parke, and Parke also decided to cooperate with apple immediately. The crystallization of the cooperation between the two sides is the Nike+iPod series products that are famous in the future.

When it comes to product innovation, Mark Parke, who once experienced a corner of athletes, said: "we have gained from every athlete. Therefore, we believe that Nike's innovation process is driven by keen observation: by virtue of our relationship with athletes, we rely on our deep personal connections.

We will not only consider how athletes behave, but their real needs and personal opinions.

Innovation is not just performance, but also aesthetic.

All these factors, together with the latest technology, materials, organization and production process, constitute a further improvement of our products. "

"In the final analysis, consumers express their recognition of the company through the purchase of products. As CEO, I will definitely regard innovative design as the most important task.

The success of Nike is based on this.

Parke said, "unfortunately, many enterprises are not aware of this. They only regard design as a marketing tool."

For Parke, good design needs both aesthetic and technological sense, and nature has become his inspiration.

For example, insects, especially beetles, are the source of Parke's inspiration.

In the office of Nike's headquarters, Parke adorned the walls with weird insect works of art. Without using any pigment, he could still get complicated patterns and patchwork patterns.

These representative works produced by insect artist Chris Duff Marley are harvested after Parke's travels in Milan, Italy.

Let's take a look at this CEO office:

Rich objects in the Office

Small objects on cabinets

This is Parke's cool office.

In addition, Parke has some cool collections, totaling more than 7000, most of them in museums.

The decoration in his office is changed every two months.

Therefore, who can say that the inspiration of Nike's boss can not be related to his art collectors? And the product matrix of Nike is so colorful that it must be closely related to Parke's artistic taste.

It is worth mentioning that, according to Andy Campion, chief financial officer of Nike, this leader of the designer spirit has always stressed that other people should find answers to their own problems and put them into action, and when they come up with suggestions and ideas, they often use artistic metaphors to achieve their goals.

Compared with other CEO, Parke is rather low-key. But behind the low-key way of doing things, he is more than ordinary people with a sense of business and a sharp mind. In Parke's view, there is never a finish line for Nike.

In the face of the continuous development of the times and the upgrading of consumers, Parke even tried to participate in the design of two limited product lines with Nike's famous designer Tinker Hatfield.

Michael Jordan

Teng Yuan Hao

One of the partners of the two limited product series is the Air Jordan Jordan series, which is well known to us. Another is Teng Yuan Hao, who is known as "the godfather of Japan's trend." it can be said that in order to seize the pulse of the times and listen to the voices of young people, Parke Parke has always been learning and growing, so as to be able to always lead the trend of sports technology and sports fashion.

Today, although Nike is still a giant in the global sporting goods company, it is also faced with a series of problems, such as the overall weakness of the sportswear industry, the phenomenon of stock accumulation, the growth of revenue and the expected growth rate of global futures orders.

However, as we can see, the reason why Nike offered Mark Parke $47 million 600 thousand in sky wage is also based on the trust and affirmation of the company's helmsman. In such a challenging era, such a leader is more precious.

There are many reasons for the success of Mark and Parke, but in these complicated factors, the designers' feelings with them are quite striking.

As the head of Nike Empire, we can devote ourselves to the forefront of product development day after day, year after year, listen to the needs of the global users and lead 62600 of the employees in the leading position of the industry. This is a great achievement, and it is worth the learning and reflection of the leaders.

In the list of business figures released in fortune 2015, Mark Parke ranked first in the world. Leadership has been affirmed by authoritative media and has been recognized by internal staff.

In Forbes, Nike has become the most valuable clothing brand in the world with a total value of 27 billion 500 million dollars.

It can be said that Nike's market position is closely related to Mark Parke, and vice versa.

By 2020, Mark Parke hopes that Nike's annual revenue will increase from $30 billion to $50 billion today. As for the industry bigwigs who are both CEO and designer, can Nike keep long-term lead and constantly create new ones?

We can wait and see.