How To Attract Consumers More Effectively And Effectively?

Clearance clothing During the off-season, many clothing store owners began a small shop renovation. Be fully prepared for the peak season of clothing sales. People rely on clothes, horses and saddles, and shops are also the same. It is said that the first 20 seconds of meeting can determine the 80% impression. Make the decoration of the clothing shop vivid. fashion It has a certain style to stand out from the shops and attract consumers' attention.

1. Increase the vivid props of the clothing store.

1. increase the light box and neon lights.

As a ground advertisement, light boxes are used more frequently in the daytime and at night, and there are more opportunities to use. Neon lamps are mainly used at night, and the advertising effect is quite obvious. These two ways of expression are mainly used to display the corporate image and enhance the company's popularity. You can see a very bright light box advertisement in the model store.

2. window advertising

Window display is a traditional display. product In the form of advertising, when the franchisee sets up the window, it is more of an atmosphere for making and selling products, so as to create an affinity on the whole so that consumers can feel the vitality of the shop and are willing to walk in to buy the product.

3. banners

Banner advertising is a short-term behavior, mainly used in opening, promotion, and some festivals such as the 1st anniversary celebration and reward activities. At the end of the activity, do not let the hang time of the banner too long, resulting in a dull and broken color, affecting the image of the enterprise.

4. sound configuration

Music is very beneficial to the promotion of products. If a shop often has pleasant music at the entrance, it will be very helpful to attract the attention of the consumers outside the door, whether or not they have desirable commodities need to be procured. According to a survey, 70% of people like to shop in music shops. In view of this, in the franchised stores, please play some music suitable for the environment of the shop, and improve the consumer's attention and the time of staying in the store.

Two, the lively techniques of clothing store construction

1. expression of blank

When there is nothing around an object, its "solitude" attracts people's attention. For example, placing a thing on a lonely square, though a bit weird, is very conspicuous. You can't do it without looking at it. This kind of expression is called blank.

The ratio of product and blank is three to seven or two to eight. The product can be highlighted and looks very generous. The opposite ratio not only reduces the impact on vision, but also reduces the grade. It is not the greater the blank space, the better. In short, the right balance and proper harmony between the product and the blank space should be achieved.

2. highlight the effect of the product with the background.

Things surrounded by outer edges can also attract people's attention, and it is easy to understand them. This is the "external decoration effect". For example, distinguished photographs and paintings are often framed with special frames. When we use window displays, the surrounding windows are usually made with a distinctive border, which makes pedestrians naturally put their eyes on the products in the window. If we can fully grasp this principle and use this decorative effect flexibly, we can effectively improve the "eyeball" effect of consumers.

3. use magnetic display to induce consumers.

If the store is relatively narrow and there is no effective interval, we can properly use the magnetic display method to attract consumers' interest, so that he is interested in shopping in the whole store. Specific practice: set up a small and exquisite exhibition stand (island platform) every other distance, attracting consumers like magnets, enabling him to go deep into the shop step by step. Of course, this kind of demonstration in the shop can not only induce consumers, especially in larger shops, it can also effectively stimulate consumers' interest in shopping, and take into account the auxiliary role of improving store image and adding shop charm.

When the clothing store is building a lively terminal, it is necessary to systematically consider some carriers that need to be used to help convey the relevant information. In the whole environment of the franchisee, the visual, language and shape can inspire consumers. How to integrate these visual elements and language elements to imperceptibly attract the attention of consumers is very critical. Just like the "dance cell phone" launched by Amoy in the year, the mobile phone dance was suddenly moving and beautiful, attracting millions of people's attention. Today, all the work done in the franchisee is to let the franchisee dance and shine.