2016 In The First Half Of The Year, Its Revenue Was 1 Billion 174 Million, And The Sales Of The Main Brand LILANZ Accounted For Over 90%.

In August 8th,

In the first half of 2016, the announcement of the first half of 2016 announced that the income in the first half of 2016 dropped by 1.2% to 1 billion 174 million yuan, and the net profit was 266 million yuan, a decrease of 3.9%.

The main brand "LILANZ" recorded a net profit of RMB 276 million yuan (the first half of 2015: RMB 293 million 700 thousand yuan), a decrease of 6% compared to the same period last year. The net loss of the sub brand "L2" was RMB 10.6 yuan (million yuan in the first half of 2015: net profit of RMB 4 million 700 thousand yuan).

Li Lang said that the impact of weak consumption and fierce competition in the first half of the year was inevitable, and the retail performance of group products was affected by heavy rains and floods in six or seven.

The sales of the main brand "LILANZ" rose by 1.1% to 1 billion 94 million 900 thousand yuan, while the sales of the sub brand "L2" dropped by 25% to 79 million yuan, the company said.

In view of the poor retail performance of L2, the group purchased the old stock of about $9 million 500 thousand in the first half of 2016 to reduce the pressure of distributors.

Sales of "LILANZ" and "L2" accounted for about 93.3% of the total revenue (the first half of 2015: 91.1%) and 6.7% (6.7% in the first half of 2015: 8.9%).

Among all kinds of products,

It is still the main selling product, accounting for 61.4% of total revenue (58.9% in the first half of 2015), and sales increased by 3.1%.

Accessories sales increased by 3.5%, of which footwear increased by 9.1%, reflecting the introduction of new shoes to receive more market acceptance.

In terms of shops, the number of shops in the first half of the group was 2935.

The number of retail outlets of the "LILANZ" brand decreased by 10, mainly due to the reduction of the number of shops in the department stores due to the closure of inefficient shops and the decrease in the number of stores in the department stores.

The number of retail outlets of "L2" brand has been reduced by 40. The key markets of "L2" - Henan, Shaanxi, Hunan and Hubei are also facing integration, of which 11 are Henan and four are 13.

Li said that the group will continue to implement the strategy of "upgrading quality and not raising prices", and enhance competitiveness through upgrading the originality and cost performance of products, so as to win the market by products.

The group also continued to strengthen the management of supply chain and retail channels, enhancing channel monitoring capabilities and improving operational efficiency.

However, the impact of weak consumption and fierce competition is inevitable, coupled with the impact of heavy rains and floods in six or seven months.

Performance is affected.