Anne Karen Creates Artistic Life In Qingdao
Inspired by the British art taste and elegant life concept.
brand
DNA's ANNE KAREN extends this tradition to the new opening shop and presents a new life experience consumption structure: elegant and luxurious.
Leather goods
A series of hand-painted art theme scarves, pure handmade custom art jewelry series, a new custom luggage series about travel culture, a new black tea experience to promote elegant lifestyle, and an exhibition of art gallery collections, all of which persisted in the insistence on the essence of British style, artistic taste and elegance, and created a perfect fusion of consumer behavior and lifestyle, art and culture exchange. It pioneered the new consumption mode of luxury consumption upgrading, service upgrading and cultural upgrading. It became the most attractive landscape of Qingdao's new landmark Mall.
ANNE KAREN, a new art lifestyle experience shop, is located in the core business district of Xindu Xin, Qingdao. The shops are open to luxurious spaces. The design of the new flagship store fully demonstrates the elegant English style and artistic taste of the brand, and also highlights the innovative layout of ANNE KAREN's creative "artistic life style experience".
Unique decoration highlights ANNE KAREN in leather goods.
Design
As the advantage of "color master", the main colors of shop walls are decorated with vanilla green and European classical Phnom Penh, sometimes supplemented by Impressionist mist of lemon yellow and lilac purple, glacial gray lava pattern Dali.
The stone ground matches the retro vintage style of dark red, light coffee leather seats and classical wooden furniture, glass and polished stainless steel lamps, and the ring-shaped raised luxury chandeliers, which combine the low-key luxury with elegant art, British style of neoclassical style and simple modern aesthetics, while a few playful British humorous decorations bring a light and humorous atmosphere.
What is worth mentioning is that the opening of new shops has made innovations in layout more innovative, forming a new dialogue with consumers.
Breaking through the way of ordinary shops with single product and consumer dialogue, ANNE KAREN, in addition to its product display and display, has added an English black tea experience area and a ANNE KAREN GALLERY Art Gallery area. In the proportion of functional areas, these two functional areas account for a large proportion of the shops.
The black tea experience area can accommodate 16 guests at the same time. It is comparable to a small black tea restaurant, enjoying a quiet time alone, chatting with family and friends, or a theme salon, which can be easily realized.
This is obviously different from that of the general store's customers' open area. It also shows the determination of ANNE KAREN to implement the lifestyle and integrate into the brand terminal behavior.
In addition to the exhibition wall specially designed for ANNE KAREN GALLERY, there are many art exhibitions in the art gallery. There is no pressure to undertake small and medium-sized art exhibitions. In the future, ANNE KAREN will also bring more wonderful art works and artistic theme activities to consumers.
This innovative layout, breaking through the way of selling single products in the past, extends the British style, elegant life concept and artistic taste of ANNE KANREN in the product to more consumer behavior patterns, perfectly integrating lifestyle, culture and art needs with products, forming a new commercial layout.
In the new experience shop of ANNE KAREN, it is a perfect integration and interlocking whole. Everything is extremely convenient and easy to achieve.
Guests can sit down and drink a cup of tea with their friends, read a book, enjoy several pictures, and have a good time at ANNE KAREN.
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