2016 Luxury Brand, Big Change, Second Hand Consignment Market Is Increasingly Prominent.

American second-hand

Consignment website

Today, a report on luxury consignment sales in mid year is released, which includes a total of 4 million 500 thousand registered members from all over the world.

It is reported that The RealReal has hired more than forty appraisers, clocks and geminists to provide free watches and jewellery valuation services in four different locations around the world.

In the first half of this year, the number of luxury consignments sold by The RealReal has exceeded 2 million.

"Our report looks at the luxury sector from a unique perspective."

"Consignment is on sale," said Rati Levesque, director of sales at The RealReal.

The sales trend can reflect the overall situation of the luxury retail market. "

The findings of the report on the prevalence of major brands are as follows:

Just as The RealReal predicted in 2015, Gucci took the place of Prada, becoming the fourth most popular brand in the first half of this year, while Prada Prada dropped to sixth place.

Valentino rose to seventh place, C e line dropped to eighth bits.

Dior rose to eleventh, while Burberry dropped from 11 to sixteenth.

A group of new "It Bag" has shown an overall growth trend.

(Chlo) Drew Bag consignment sales increased by 18%; Marcie series handbags consignment sales increased by 15%

Gucci SoHo Disco (below) series consignment sales increased by 10%

Herm sales of s Constance series handbags increased by 60%

Sales of 2Jours series handbags of Fendi decreased by 22%

Sales of Proenza Schouler's PS1 series of handbags decreased by 10%

Two sales consignments of C and line's Trapeze and Nano Luggage have dropped by 10%.

In the first half of this year, consignment sales of six designer brands reached three digit year-on-year growth rates, namely:

Saint Laurent, an increase of 167% over the same period last year.

Brunello Cucinelli, an increase of 123% over the same period last year.

(Valentino), an increase of 110% over the same period.

Proenza Schouler, an increase of 107% over the same period.

Tom Ford, an increase of 106% over the same period last year.

Loro Piana, an increase of 101% over the same period last year.

Australia, the United Arab Emirates and Japan are the fastest growing countries in consignment sales worldwide, with an increase of three figures year-on-year.

Australia is very keen on Herm s (especially Hermes), especially Birkin and Kelly series.

In the UAE market, including Cartier (Cartire), the top jewellery and watch brands perform very well.

In the Japanese market, Fendi (Fendi)'s Peekaboo sales performed well, surpassing Gucci's handbag.

The fashion trends and events are particularly attractive to customers of The RealReal, such as:

In April, Hedi Slimane left the post of design director of Saint Laurent, and the consignment sales of the brand increased significantly.

Bohemia wind is very popular among consumers, promoting the performance of brands such as Zimmerman and Johanna Ortiz.

The Rainbow 1973 series launched by Valentino has played a great role in promoting the consignment sales of the brand.

The Sicilian series Dolce & Gabbana helped the consignment sales of the brand increase by 68%.

Other information mentioned in the report includes:

The sales of men's suits increased by 60%, and Tom Ford and Dior Homme brands invaded a long history of traditional brand markets, such as Loro Piana and Ermenegildo Zegna.

The overall sales of men's consignment market increased by 108%.

The Herm Birkin s handbag is popular, with a sales rate of 100%.

Verdura is the fastest selling jewellery brand on The RealReal, and 80% of the products are sold within 30 days, with an average price of over 6000 dollars per piece.

The sale of wedding rings has increased by 280% over the same period last year. It is one of the fastest growing categories.

The consignment sales of luxury watches increased by 150% over the same period last year. Sales of Rolex (Rolex), Cartier and Patek Philippe (Patek Philippe) grew particularly fast.

Consumers' interest in Cruise Collection is increasing, reflecting their preference for clothing that can be worn over the season, and gradually diminished their interest in costumes with more seasonal restrictions.

The RealReal predicts that in order to attract the millennial generation, brands such as Rolex and Cartier are expected to offer lower prices.

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By the end of the year, with the launch of The RealReal's new iOS mobile application, the proportion of mobile phones and tablet computers in the website will exceed the proportion of computers.

The RealReal mentioned that 76% of users have changed their habit of buying luxury goods.

Before buying full price goods, these consumers will first look at the resale price of luxury goods on the The RealReal website.

In addition, The RealReal cleared over 1100 fake and shoddy luxuries from its website in the first half of the year.