How Far Is China From Convention And Exhibition Power?

According to the "2016-2021 years of China's exhibition industry market outlook and investment strategic planning and analysis report" issued by the foresight Industry Research Institute,

The market size is conservatively estimated at 1 trillion yuan. However, there is no leading enterprise in this industry.

At the same time, in recent years, the pace of development of China's Convention and exhibition industry has increased rapidly.

How can the exhibition industry break through with the situation and the problems of talent retention, specialization and nationalization?

In this regard, some people in the industry have analyzed the problems remained in China's exhibition industry.

Convention and exhibition industry must be integrated online and offline.

Enovok, chairman and chief executive officer of Asia Expo Ltd.

Maybe ten years ago, the organizers of the exhibition were still very afraid.

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Because at that time, we really believed that they would seize our market opportunities and seize our market share, but we do not have such concerns now.

For example, when we go to the live performance of the concert, we can still choose the traditional mode of consumption.

On the contrary, the risk of Alibaba is bigger than ours, because technology is very important. In order to make our exhibition better, we should use different advanced technologies in exhibition.

At the same time, we will also invest in exhibitions so as to defeat potential competitors.

But we are not online Internet Co. We are also a physical operator. It may not have been particularly successful in digitization, and now many of the digital attempts we have made have failed.

Because we have different ideas from the Internet, they may be very simple and invest thousands of millions to the Internet field. But for us, it is better to cooperate with the Internet and establish strategic partnership, including organizing online and offline marketing.

We made the first exhibition at the exhibition in Shanghai in September, which is a combination of B2B online and offline.

China is becoming a strong power in the exhibition industry.

Zhang Xueshan, President of Zhenwei group, a private exhibition company:

China is a big country in the exhibition industry, not a powerful country, but I think China is on the way from a great power to a powerful country.

Especially last year, the State Council issued relevant documents to support the exhibition industry.

In my view, from the perspective of a big country, there are several guarantees to become a convention power.

First, there must be a good organization system and department to manage or guide this matter.

Second, it is necessary to have clear policies, including supportive policies, that is, to support the healthy development of MICE industry.

Third, I think the country has some hardware, now there are so many pavilions, but also to build many pavilions, but also to have a good platform to show.

In addition, local large-scale exhibition companies should be cultivated or some large international exhibition companies should be introduced.

Fourth, I think there are more and more large-scale exhibitions in China. Every year, one or two world exhibitions will be increased. This quantity is changing gradually, and the quantity will be improved to a certain extent.

In a big market like China, a world-class exhibition company can be produced, and a world-class exhibition can also be produced.

The key to exhibition power or power is quality.

Xu Huijuan, President of Wuxi World Trade Promotion Association,

Comparing the exhibitions at home and abroad, we can see that China has developed more rapidly in recent years. In terms of quantity, we are already a big country.

The difference between a great power and a powerful country lies mainly in its quality. From the perspective of the quality, efficiency and input of the exhibition, the number of exhibitions or exhibitions in China is quite large.

However, China's Convention and exhibition development is indeed many years behind Europe or other countries.

In Europe, they began to develop the exhibition industry more than 100 years ago. After the reform and opening up, we gradually developed, and many exhibitions were just beginning in recent years. This is a development process.

Convention and exhibition is a process of gradual cultivation.

We Chinese are not stupid. Of course, we should learn from other countries.

In fact, many domestic exhibitions have been leading the world.

We also often set up overseas exhibitions and exhibitions in Thailand and Germany. I think from the perspective of our new energy sources, some of our exhibitions are not inferior to them in any way, and Chinese exhibitions will gradually become stronger.

What will the exhibition industry bring to the city?

Ceng Yaode, executive director of Dusseldorf Exhibition (China) Co., Ltd.

Before deciding whether to be a powerful country, we have to consider what our exhibition will bring to the city. There are many related facilities in the exhibition that can bring changes to the city, for example, some customers have promoted the development of the catering industry.

In fact, five years ago, we had a chance to discuss. At that time, it was estimated that there would be three exhibition centers in the world, one of them was the United States, the other was Europe and the other was Asia, so the three were the powerful countries we defined.

But China's exhibition industry rules are more clear. We must also face the future of the exhibition industry more relaxed.

On the other hand, we must understand that joining the market and competing with other countries are really bad for the market, so it is hard to say who is the strong country in the exhibition.

I would like to talk about my own point of view.

When I enter the exhibition center, I feel this atmosphere. People are busy in this exhibition.

But in fact, we must be aware of the feeling of customers, whether customers feel that they are welcome, and whether they provide good services to customers is the most important thing.

As an exhibition expert, as an organizer of the exhibition, we make people feel very comfortable, and I think the whole exhibition has achieved its value.