Where Are The Declining Electric Providers?

The news of the change of the name of the industrial and commercial registration once again pulled the Yi Xiao net, one of the four little dragons of the electricity supplier, back to people's sight.

Once, it is a strong competitor of Jingdong, but now it is a "Snow" business of Jingdong.

Reporter survey found that Yi soon network has shut down all the electricity supplier sales business, pformed into a website for evaluation and diversion.

Except for Yi Xun, those who had been brilliant for a while.

After the embarrassment of the website, however, it can only be settled in a corner.

After a lot of cuts in SKU, the main cultural marketing of Mcglaughlin was completed, and the first B2C of the B2C electricity supplier completed the delisting this year, aiming at a healthy lifestyle; and once the number one foreign trade sales platform in the country, the management team changed and fell into a continuous loss.

The takeover faction

The representative is: Yi Xun is snow preserved.

If it is not disclosed by industry that has just completed a series of information changes, such as the name of industrial and commercial registration, legal representative and investor (equity), I am afraid few people will think of this once.

The electricity supplier website.

After being pferred to Jingdong by Tencent, it completely bid farewell to the road of electricity supplier.

This series of information changes also means that the delivery of the legal sense has been completed thoroughly.

Reporters log on to the Internet and see that the website has changed greatly. Even the conventional commodity classification of the e-commerce website has disappeared. Instead, it has changed to the evaluation of sun products, preferential shopping guides, public surveys, information discovery, life records and other channels.

As one of the first batch of B2C e-commerce websites in China, the Yi Xun network, which was launched in 2006, also started with 3C business. It has long been called the Jingdong with low price, three day delivery and other close combat tactics, and has been recognized in East China.

In 2010, Yi Xun entered into cooperation with Tencent, which was later incorporated into Tencent's electricity supplier system by Tencent holdings, and made quick diversion through Tencent QQ and other social software.

This model is also optimistic by the industry.

However, in 2014, Tencent invested in Jingdong, and patted the B2C platform QQ online shopping and C2C platform, and a few shares of Yi Xun network were sold to Jingdong, but Yi soon did not enter the Jingdong system, but formed a "deep strategic cooperative relationship" with it.

It is such a deep cooperative relationship that opens the curtain of easy and fast snow.

Tang Hengsheng, general manager of easy fast network, said in an interview with the media that the cooperation mode between Yi soon and Jingdong is to seek common ground while reserving differences. The two sides have combined the procurement and logistics supply chain that can increase efficiency through scale, and the long-term strategic positioning of Yi soon network has changed to "electric business media".

The so-called electronic business media, that is, in the traditional e-commerce products, prices, services, three aspects, add content and community factors, the specific practice includes product public survey and offline activities.

Persistence faction

The representative is: all customers are hard pressed by cultural marketing.

At present, most customers who have had more than a billion yuan debt have now come through.

But it is heroic.

The founder of VIC, when he first attended a TV program, talked about the words of star Jay Chou again, and pushed him to the cusp of the storm. His highly provocative remarks made him a target for young people and reminiscent of this year's hot star enterprise.

But the wave of public opinion has come and gone quickly. It seems that no one is concerned about him. This time he went out to promote his art T-shirt.

As we all know, Chen founded a customer at the age of 38.

And then experienced a roller coaster success and failure.

In 2007, the establishment of all customers, in 2010, "all object" advertising swept through the streets and alleys, all customers suddenly became popular. In those days, revenue exceeded 2 billion, and its position in the whole industry rose rapidly.

In the second year, customers began to expand wildly. The turnover target was set at 6 billion yuan, 3 times the previous year, and then continued to increase to 10 billion yuan.

Within a few months, new factories and production lines, hundreds of new recruits, and team expansion to 13 thousand people...

At this point, small fresh customers, in the management of the shape.

The expansion of madness also accelerated the runaway management of customers.

The company does not see from the valuation of 5 billion dollars to investors. The office building moved from the top office building in the East Third Ring Road to the South Fifth Ring Road, and the staff from the most time to 13 thousand people to the current 180 people.

At worst, customers have about 50000000 backlog of 1 billion 900 million yuan worth of inventory, which can only be cleared at a loss, and there are more than a billion yuan in debt.

Now, the customers who have finished their debts will start off again, push out the ironing shirts, release T-shirts, and realize the new management concept. When it comes to the closing time of the customers, you may have to wait for many years.

In the industry, however, it is more difficult for the drop off customers to rush to the summit.

Diverting faction

Mcglaughlin: pformation from health to beauty industry

Mcglaughlin, the first B2C of the domestic electricity supplier, has retired to the background in the electricity supplier war, and now it has faded the last halo.

In April this year, in the wave of China's stock market return, China's "B2C electricity supplier first share" Mcglaughlin announced that the company's foreign tradable shares will be fully acquired, thereby completing privatization and delisting from NASDAQ.

It is worth mentioning that the first electricity supplier in the past had already abandoned its main business and pformed into the health and beauty industry.

Before Jingdong and Alibaba, Mcglaughlin was once a wave maker in the field of domestic electric business, with numerous auras.

Mcglaughlin, founded in 1996, is the first foreign-funded enterprise in China that has been approved by the government to engage in mail order business. It mainly deals in clothing, jewelry, household products, health products and so on.

Mcglaughlin was rapidly becoming the most popular shopping company for Chinese female consumers, thanks to the new multi-channel sales mode, such as mail order catalogues, websites and stores.

In 2010, Mcglaughlin, a new force in the field of domestic electricity business, successfully listed on NASDAQ in the United States, becoming the first domestic B2C electricity supplier to list.

However, Mcglaughlin's performance began to decline sharply, with a net loss of $11 million 200 thousand in the fourth quarter of 2013 and a loss of $26 million 600 thousand for the whole year.

Subsequently, the Sanxia group's business network announced that it would spend about $39 million to acquire about 63.7% of Mcglaughlin shares and begin business pformation.

Beijing Business Daily reporter now once again log on to Mcglaughlin website to see that Mcglaughlin mainly provides beauty, skin care, health care, two categories of commodities, clothing and other commodities have long been missing.

Mcglaughlin also said in publicity that he is a leading healthy and beautiful lifestyle.

Although the pformation is hard to say, let Mcglaughlin once again return to the peak, but also find a new place after being lonely.

Mcglaughlin's financial report shows that in the four quarter of 2014, the net profit of the healthy and beautiful lifestyle line has reached US $1 million 800 thousand, but due to the huge loss of clothing business, the overall performance has been affected.

In the first three quarters of 2015, Mcglaughlin realized a net profit of US $3 million 130 thousand.

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Extinction school

Representative: Wo Wo Group loses its voice after listing.

After thousands of risks, Wo Wo Group finally successfully listed on NASDAQ.

Although the first domestic O2O shares, but the gimmick is far greater than the essence of the bloody listing also let it pay a heavy price.

Wo Wo did not win by virtue of listing in the subsequent life service platform war, but also full of variables in the subsequent pformation.

As the main player in the group buying market, Wo Wo Group began to hit the market in 2011.

After four years, after a series of farce, Wo Wo Group finally completed the listing in 2015, but only raised 40 million dollars on the day of listing.

Shortly after the listing, Wo Wo found that the local life service platform has become the world's three largest giants, Baidu Nuomi, new word-of-mouth.

Prior to this, Wo Wo Group announced its cooperation with the United States alliance (Hongkong) Investment Co., Ltd., intending to layout the whole industry chain Internet platform mode, and named it "the beautiful nest".

In June this year, Wo Wo announced that the trading code in the NASDAQ Global market was changed to "JMU" and focused on the development of B2B e-commerce platform in the catering industry.

Later, Xiao Nan also announced that it would buy 9.82% of its nest egg at HK $368 million (about 311 million yuan).

Landing on the US capital market with the Internet living platform has long disappeared in the field of life services.

In fact, in the wave of the electricity supplier war, there are a lot of things like Wo Wo Wo not be able to find a place in the field of initial deep ploughing, but most of them disappear rapidly and disappear without trace.