What Brings Prada And Other Big Names To Copenhagen Fashion Week?

As the only Nordic country bordering the European continent, Denmark has repeatedly challenged Italy with its leading position in the gastronomy and home furnishing industry.

Now it seems to be the turn.

Now.

After half a century's efforts, Copenhagen fashion became mature on Sunday.

With the local

Talents are constantly emerging, overseas fashion.

Also gradually cast their eyes on this market.

Prada decided to enter Denmark this fall. The new store is located in downtown Copenhagen, Illum department store in Kongens Nytorv.

This flagship store will occupy three floors, one layer is mainly accessories, and two or three are men's and women's wear respectively.

On the opposite side of the shop is Louis Vuitton.

Almost at the same time, Swiss watch retailer Bucherer and Italy Food City Eataly will also be fully opened.

The former is located on the first floor, including tigers, OMEGA, Rolex, Cartire and other brands; the latter is on the ground floor, mainly selling all kinds of Italy food and drinks.

"No doubt, this will greatly improve the flow of our department stores."

Illum business director Jeanette Aaen said that as of now, customers can find Luxe line brands such as C line, Valentino, Salvatore Ferragamo, Balenciaga, Saint Laurent and so on.

At the beginning of 2000s, Marc Jacobs and Stella McCartney entered Scandinavia peninsula.

In August 2001, Holly Golightly, a luxury buyer's shop, opened in Copenhagen.

You can find Rick Owens, Dries Van Noten, Proenza Schouler in it.

Danish design brand Hay founder Mette Hay has recommended this store in an interview, "Holly Golightly's unique choice in terms of color and pattern."

In 2008, Isabel Marant opened its first independent store in Copenhagen with MN Retail, a local retailer.

Abercrombie & Fitch, loved by young people, entered the Kobmagergade pedestrian street in 2009.

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In 2005, Danish fashion, known as fur and knitted fabrics, exceeded home design and became the fourth largest export industry.

The inspiring investors have developed the local design brand.

In 2008, Iceland investment group BG Partners bought shares of the Danish chain Metropol 50%; Denmark's private equity fund Axel bought the local jewellery brand Pandora.

The Copenhagen fashion week, which began in 1968, seems to have started from that time, aiming to become the fifth largest fashion week in the world.

In the same year, the Danish Design Association awarded the first annual award to a fashion designer, J rgen N rgaard.

Danish independent magazine Dansk has also started awarding awards to fashion practitioners.

For local designers, "the crisis encountered in the European and American economic system is a reflection of people's concerns and concerns about what has been neglected before," said Danish brand WoodWood co founder Karl Oskar Olse.

In his view, there are many fashion items in Copenhagen. There is no need to change too much from T to shops.

Customers do not have to go on a diet to squeeze themselves into beautiful clothes, nor do they have to pay a debt for buying new clothes.

Fashion media and buyers from Paris, London and New York have seen this as a new star in the industry.

The Danish edition editor, Marie Louise Wedel Bruun, after watching the 2015 autumn winter fashion week, said: "Danish fashion a few years ago has been focusing on functionality. Now it has entered a new era. The clothes look beautiful."

Jesse Hudnutt, director of menswear at Opening Ceremony, a buyer's shop, said in an interview: "there are many brands and exhibitions in Copenhagen. CIFF (Copenhagen international fashion show) is the most mature among them."

Judging from the number of years it has been established, CIFF has entered the twenty-third year, mainly selecting the global new generation fashion brands.

Chinese designer brand Feng Chen Wang has recently been invited to participate in the CIFF men's wear exhibition to showcase the latest 2017 spring and summer series.

Compared with the old fashion capital, the soil is different from that of the old fashions. Local residents regard fashion week as a national movement.

Taxi drivers even carry along the show schedule. Fashion shows are not limited to tents.

Coffee shops, galleries, restaurants may be conference venues.

Peripheral retailers are also enjoying this, and their sales figures soared 10%-100% during the fashion week.