How Does Shop 1 Eat The Hard Nut Of The Net?

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After landing in the US capital field, the original Chinese electric power field seems to be beginning to "shrink".

Although the big business structure of the electricity supplier tends to be stable, there are still unlimited business opportunities in the huge electricity supplier market.

According to IGD, a research and training institution in the international food and consumer products industry, the overall market size of China's online supermarket is expected to reach about 180 billion dollars in 2020, that is, more than 12000 billion yuan.

Compared with 3C, household appliances,

In other sub sectors, the electricity supplier who focuses on Shang Chao is still very low, which means that the online supermarket will have greater market potential.

The bigger market and the higher rate of re purchase have made Internet operators a new battle for Alibaba and Jingdong in the field of e-commerce.

In July of this year, Tmall supermarket announced that it would invest 4 billion in the first place to become the top seller of online business. However, Jingdong would not readily agree to it. It was less than a month after Tmall supermarket was ready to smash money, and the 1 shop, which has just become a member of the Jingdong family, has shouldered the task of "fighting against foreign enemies".

Shop No. 1 "burn" 1 billion call Tmall supermarket

It is understood that as a Jingdong has been incorporated into the flag for more than a month of the 1 shop, recently announced the development strategy in 2016, the high profile announced that it will invest 1 billion yuan in East China and the whole country to crack down on Tmall supermarket.

Statistics show that in early 2016, when Kim general, general manager of Tmall supermarket, said in an interview with the media, by the end of 2015, Tmall supermarket had fulfilled the sales target of 10 billion yuan ahead of schedule.

In response, Song Chunlei, senior vice president of sales and marketing department of No. 1 shop, said: "the sales volume of shop No. 1 in eastern China last year has greatly exceeded this figure."

This year, the goal of shop No. 1 is to quickly pull off Tmall supermarket and achieve sales target of 2 times that of Tmall supermarket.

"Under such a goal, we will invest 1 billion yuan in three months to maintain high quality and low price, continuously improve consumer satisfaction and strengthen regional expansion, and rely on the Jingdong's marketing and supply chain resources and WAL-MART's global sourcing advantages, while expanding quality overseas goods, and consolidate the image of shop No. 1 in the consumer's mind of low cost and quality first day."

However, she also said that for consumers, who is the first sales person, they really do not care.

"Consumers are more concerned about the price and quality of goods, the richness of services and commodities."

In the view of shop No. 1, the confrontation with Tmall supermarket is not only the location competition of two East China enterprises, but also the competition of the two online business super models.

According to the introduction, unlike Tmall's platform mode, shop 1's super category is self operated.

Song Chunlei said, "there are many SKU products in the supermarket, and the production batch and storage mode are different.

The mode of self operation is responsible for unified procurement, warehousing and distribution by enterprises, with high concentration and fewer links. The control of product quality will be more effective.

In the process of distribution, Tmall supermarket adopts the rookie network. From warehousing to sorting to logistics, it needs a lot of different company subjects and sites to undertake subcontracting, while the number 1 shop has a 68% share in distribution, and 8 days in a total of 278 cities.

Both efficiency and security are higher. "

She believes that it is precisely because of the obvious advantages of self run mode in cost and efficiency that it has given Shop No. 1 the ability to maintain low price and high quality every day.

Many competitors enter the curve to trigger a melee.

The concept of "online business super" is broad and the market is huge. In the future, more than one big two can be completely carved up.

In the eyes of many people in the industry, there are 58 city information classifications under the same line, 58 of which are similar to the commercial form of O2O service.

And different categories of commercial super goods will become an important access to users daily online consumption.

"After obtaining the 100 million yuan D+ round of financing, the funds will be mainly used for future regional expansion, as well as the introduction of new categories and supply chain construction, to ensure that every day the orchard can make Chinese people eat good fruits every day."

Wang Wei, the founder of orchards every day, said in an interview that not only the large online business super platform could be favored by users, but also the daily business of the vertical field such as orchard could get a share from the market.

According to Wang Wei, before this round of financing, every day orchards just got the D round of financing from Jingdong, with an amount of US $100 million.

"An industry that has not yet been solved through the Internet in China is fresh."

People in the industry say that fresh food is an important category in the business super market. It is undoubtedly the most attractive way to attract consumers, and the electronic business platform, including daily orchard and SF preferred, is also very competitive for the industry.

This side of the domestic electricity supplier on the Internet business super market hot, the other side of the foreign electric business enterprises also on the domestic online business super market eyeing.

It is learned that Amazon China, relying on its advantages in overseas commodities, has also carried out a lot of money burning around the category of online retailers, trying to win the market through the advantages of exclusive products.

According to the briefing, Amazon China has launched a big sales promotion campaign around the 819 celebrates, assembling tens of millions of high-quality authentic goods from more than 50 countries in the world, covering 32 major categories and 50 thousand internationally renowned brands, enabling consumers to stay away from home and enjoy the "one stop shopping world".

Some analysts pointed out that with the big business of electronic giant, and at the same time, all kinds of people gathered in the industry, the online business super money war seems to have just begun. But because of the higher threshold of online business than other categories of electricity products, the possibility of "hundred regiment war" like the group buying era is not high. The competitive e-commerce platform will launch a new round of market competition around the daily consumption of consumers.