Mother And Baby Bellwether Net $100 Million Or Only To Search For Disk Players?

In June, Beibei announced the completion of the D round of $100 million in huge financing.

In the current capital cold winter, we are conspicuous.

But this time, the leader of the northern lights said, "the biggest reason for investing in Beibei is because the price is cheap, so we can vote with the old shareholders."

After that, many media outlets broke the news that the actual amount of financing was only half.

At the same time, Beibei spent a lot of money on the public relations level to spread the data of his "adverse weather". The industry analysis showed that the most likely action of Beibei's action was to find a disc player.

Bebe has repeatedly published news of its huge financing, valued at $1 billion to be a unicorn.

But it was revealed that in January 2015, Beibei announced that it had received $100 million C round of financing, the actual amount was only 60 million dollars, and the valuation was around 550 million dollars.

Earlier, since the media exposed the suspicion of Beibei financing, it was pointed out that many of its financing DD were faking data in its financing, and even anonymous sources pointed out that investment funds were returned to individuals by kickbacks.

Although the actual financing is not much cash, in order to seize the mobile

The opportunity to import, Beibei in advertising is very radical, according to CTR "2015 China advertising spending summary" public information statistics, Beibei network is Hunan satellite TV 2015 TOP10 advertisers, ranked seventh.

In the same body CTR, Internet enterprise advertising marketing report, its annual full channel advertising is ranked sixty-second, ranking the first in all vertical categories of electricity suppliers.

In all kinds of popular shows and TV shows such as "where to go to Daddy", "everyone is speeding up", "I am a singer", "running brothers" and "Yue Yue Zhuan", you can see the hard and broad design of Beibei net. A 15 second advertisement can reach 1 million.

However, the marketing efficiency of Beibei network is only half that of its peers, and its sales volume is only half that of the four cities. Most of them are priced at 9.9 yuan per unit price.

Mail mainly.

And the main battleground in the retail business show muscle

The sales volume of Beibei net is only 1/10 of that of the same industry, although the number of orders is not small, but the 9.9 yuan children's package can not support higher sales.

A number of Beibei nets have also been admitted to merchants. Since last year, there has been little fluctuation in the sales of Beibei network, compared with other channel platforms, it is also very mediocre.

Because of the poor sales performance of the back-end, the work of front end brush is very amazing. The number of downloads, activation numbers and daily activities remain. As a website for mother to child e-commerce, the above data are much higher than those of the mother and baby community website baby tree.

In such a radical case, in the mobile Internet market, Beibei network has also become a successful example of a brushing company.

Some time ago, Internet users' "circle of friends" crazy pmission of "brush success" case, Beibei network is among them.

What is even more surprising is that it did not start effective and independent operation until 2015. Beckham network, as early as October 2014, was quickly rushed to the first place in the application ranking of mobile phone users installed scale measurement statistics. APP, a mother to child electronic commerce platform that has not really started operation, has significantly led the 10 year old mother and infant community, APP baby tree, spicy Mama Gang, mama gang and baby, and this logic is very puzzling.

If 2015 is the first year of Beibei network's operation, the team needs to run in and the market operation experience needs to be optimized.

In 2016, the 30 million signing Liu Tao was the spokesman, and the two and 20 million Shandong satellite TV's two parties sold 20 million and 10 million yuan respectively, but they switched to less than 0.4 of the ratings. There was almost no change in the ranking and the Baidu index.

These radical market moves led to the loss of trust in Jiang Yuchen, the vice president of the high paid market, and Zhang Lianglun marginalized the public relations director.

{page_break} according to the GMV monitoring data of Beibei network from 10 to 19 May, according to the well-known third party data organization, the GMV of bebnet in May 18th is about 270 million yuan, which is nearly 30 times its average daily sales.

From May to May 15th, it was the 511 festival of mother and baby festival of babe net, which should be the highest number of half yearly sales of babe online for 10 days.

But in fact, the overall sales increase over the past 6 days is not as high as 50% of the 18 day sales.

It is even more surprising that the third party data show that 97% of the daily sales of Beibei network in May 18th were concentrated within 3 hours from 3 p.m. to 20 p.m.

Previously, Beibei network supplier had reported to the media that the Beibei network platform demanded the bill to be infringed on the integrity business interests.

Beibei network merchants broke the news, Beibei network platform actively asked merchants to malicious brush, must make false pactions to arrange the corresponding pit position for merchants.

The merchants who have achieved the performance of the brushes can receive 0 points.

The personal C2C business launched by Beibei in 2015 is also known to have been cut down recently, and the 50 team has been disbanded.

According to the Beijing business daily, in November 2015, Beibei Beijing branch was completely abolished and its staff almost left.

Because of the rush to remove the Beijing branch, many employees could not even get overtime pay.

The main open platform and third party shipments are also a huge short board in the supply chain management and control.

China's e-commerce complaints and rights protection public service platform has received complaints from many users about Beibei network, claiming that the quality of the products has been a problem and has been dragging away the fake goods that have not been solved, and the goods are missing or missing.

And according to reports, bebui sold Nestle milk powder in live insects.

"A new bucket of Nestle super neon" 2 pieces of milk powder has been scooped out, and after 4 or 5 scoops of the new Kaifeng, he found a black live bug in the milk powder.

After the discovery of live worms, Ms. Meng called Nestle Company, Nestle customer service told that milk powder production process is complex and strict, it is impossible to appear in the milk powder live insects.

Bei Bei net CEO Zhang Lianglun once openly disclosed the dialogue to talk about "what can Beibei get the high price financing", analyzing the core strengths of Beibei from the various aspects of mode, team, data and user needs, but in fact it is similar to the court. In the increasingly pparent Internet era, the strategy of fraudulent practice seems to be challenging the bottom line of IQ of investors.