How Did The Search For Half A Year'S Revenue Break 2 Billion Net Profit Growth Breaking 60%?

In August 9th,

Group Limited by Share Ltd (hereinafter referred to as search special group) announced the semi annual report in 2016. The report shows that the net profit of shareholders is 180 million yuan, an increase of 68.53% over the same period of 110 million yuan in the same period last year.

At the same time, the search group also analyzed the progress and core competitiveness of the company during the reporting period.

In search of special group, half year revenue broke 2 billion

In the first half of the year, the business revenue of the search group was 2 billion 290 million yuan, up from 860 million yuan in the same period last year, up 164.66% compared with the same period last year, and the operating cost was 1 billion 770 million yuan, up 530 million yuan in the same period last year, an increase of 231.88% over the same period last year.

Net profit from non recurring gains and losses attributable to shareholders of listed companies was 180 million yuan, up from 100 million yuan in the same period last year, an increase of 74.87% over the same period last year, and basic earnings per share and diluted earnings per share were 0.14 yuan, an increase of 75% over the same period last year, and a weighted average net assets income rate of 7.68%. The same period last year was 4.93%, an increase of 2.75% over the same period last year.

This figure is derived from Limited by Share Ltd's semi annual report 2016.

At the end of the reporting period, the total assets of the company were 4 billion 250 million yuan, up 3 billion 670 million yuan from the same period last year, an increase of 15.82% over the same period last year, and the net assets attributable to shareholders of listed companies amounted to 2 billion 470 million yuan, up 7.07% from the 2 billion 300 million yuan in the same period last year.

The R & D investment in the reporting period was 17 million yuan, an increase of 35.93% over the 13 million yuan in the same period last year, mainly due to the enhancement of the product design level in the reporting period and the strengthening of 10 trends.

Product development

Efforts to make R & D expenditure increase substantially over the same period last year.

In addition, net cash flow from operating activities decreased by 250 million yuan, down 444.24% from 70 million yuan last year, and net cash flows from investment activities amounted to 550 million yuan, up 32 million yuan in the same period last year, up 1578.03% over the same period last year. Net loss of cash flow from financing activities was 140 million yuan, down 169.09% from the 200 million yuan in the same period last year.

Shop upgrading, product development, O2O pformation, "three carriages" together drive

It is reported that in the announcement, the search group introduced the progress of the development strategy and business plan disclosed earlier.

1., implement terminal store upgrading project.

The company takes the opportunity to launch 10 trend sub brands, and at the same time, launch the new image of the eighth generation terminal store of "tidal front".

The new image of the shop is more fashionable, more fashionable and more simple. The interior of the shop adds personalized scenes of life to convey unique brand value and brand emotion to consumers, so that consumers can enter the shop to have a fresh sense of uniqueness, a sense of pleasure and a good shopping experience, so as to develop the terminal store image to a new level so as to adapt to the growing trend of consumption.

2. improve product design level.

The company focuses on improving the core competitiveness of product competitiveness. The company promotes product design level from three aspects: product price, fabric, fashion and fashion.

3., continuous improvement of O2O marketing mode.

In order to promote the coordinated development of online and offline marketing, the company has constantly researched and improved the O2O marketing mode. At present, SCRM has already developed the self flow platform of APP (SOCIAL Customer Relationship Management), and has been promoting it to the exclusive stores through the "palm shop" APP, making it a powerful tool for the online marketing management of the franchised stores; meanwhile, it explores the mode of buying and selling online stores under the guidance of the monopoly stores, and improves the interest driving system and the fans' rights and interests system, so as to stimulate the initiative of "buying powder" and interact with members, enhance the "Stickiness" of the members, and accumulate massive marketing data, laying a solid foundation for the large-scale online and offline marketing activities in the future.

While grasping core industries and pformation, we should not forget to expand the fashion ecosystem.

It is understood that the search group also analyzed its core competitiveness in the report. The details are as follows:

1., the brand clothing business of the company focuses on the high-end industrial links such as design, R & D, brand promotion and sales channel construction, outsourcing all the production, which is in line with the development trend of modern industrial specialization. The company can make every effort to grasp the core links of the industry and drive the rapid development of enterprises.

At the same time, the company is deeply aware of the huge risk of its old brand. It takes the lead in upgrading the brand in the industry, and introduces 10 different styles of fashion brands to meet the new generation consumers' personal consumption demand.

2. the company recognizes that the fashion life industry contains enormous pformation needs and development opportunities, and utilizes the resources and experience accumulated by the company, as well as its advantages in supply chain and brand management, to open up broad development space for the company's future and carry out strategic pformation. On the basis of consolidating and upgrading the existing clothing brand business, it vigorously develops to the field of value-added services such as supply chain management, brand management and other fashionable life industries.

3., the company actively expand foreign investment, and constantly expand and optimize the company's fashion life industry ecosystem, which can provide new impetus for the company's sustained and rapid development in the future.

In addition, in March 11, 2015, the search group made a strategic investment of 324 million yuan to the Internet apparel group, Guangzhou Humei Clothing Co., Ltd. (Yin man, Chu Yu, and left women, all of whom were the main dress brands of Humei group, hereinafter referred to as "Humei group"). In June 28, 2016, the listing application submitted by Humei group on the gem was received by the China Securities Regulatory Commission. The IPO Group intends to issue 80 million shares to the society, with a total capital stock of 320 million shares after the issue, and it has been selected as the second largest shareholder and its shareholding ratio is 25.20%.

According to the Hui Mei Group, the search and distribution of the online and offline integration strategy can reach the same level, and will benefit from their respective management advantages in channel, marketing and supply chain management, and enhance their brand value and sales performance. For example, search for the famous fashion leisure brand "popular front", which covers nearly 2000 entity stores in China's large and medium-sized cities, has accumulated a large number of young fashion consumers, and has strong supply chain management and resource integration capabilities to meet offline sales channels, which will help Hui Mei Group to fully open up new business channels such as O2O in the future.