Dialogue Designer Masha Ma: It'S Time To Talk About Fashion.

M: before that, Cai Chongda told me a lot of things, I personally do things very recogniable, and Cai Chongda's imagination, and the idea of providing to our generation, is consistent with the idea that my personal brand wants to convey.

This time we did it.

Our aim is to provide consumers with different choices. I also believe that fashion is not a single thing, nor is it right or wrong, but a trial and experience of diversity.

Q: would you choose some more special styles for this particular concept store for sale?

M: I believe that the mode of cooperation in the future will be more diversified and fresh. It will not be limited to the traditional way of selling, but everything sold in every store will uphold its philosophy, attitude and a variety of possibilities, so we will give consumers more updates and more.

Experience.

Q: this concept store is like a "live" magazine. What's the biggest difference between you and other shops?

M: I think the difference lies in a responsibility for the content and a re release of the content, because it is not like other shops simply presenting the content, it is a mixture of more mixed, more meta elements of the mix, so that the choice of life is more diversified.

Q: apart from the four of you signing designers, you have introduced many European and Japanese designer brands. What do you think is the biggest advantage of Chinese designers in fashion design development?

M: the advantage of Chinese designers in fashion is the so-called channel and consumption environment. Nowadays, the base of consumption environment is large and the crowd is large, so there is great possibility of development.

Just like Japan, his hierarchy is very clear, the market segmentation is complete, but the market space is being compressed.

China is at a starting stage, so the possibility is even more.

Q: in your last two seasons, what elements do you think is more important to your inspiration? Which part of fashion do you care more about?

M: I think the last two seasons are still a restatement of the state of life and ideas, and how to make people enjoy the fashion very well.

Q: I heard that you have launched your own menswear line brand Mattitude, which is very good news in the fashion circle. We are looking forward to your new work. What are your design ideas for your first season? What is the brand style?

M: for the design concept of Mattitude, I think clothing is the first concept that people choose to accommodate and accept their own body, and is the most spiritual commodity.

In order to provide an alternative to those who are willing to break the stereotype in plain life, in this era of boundless diversity and infinite possibilities, Mattitude is presenting people's imagination, curiosity and fearlessness towards life.