National Policy Is Favorable For Electricity Supplier To Change Mother And Baby Market Main Growth Point

With the gradual arrival of the aging of population in China, in order to adapt to the development of society,

Gradually liberalized.

Mother and infant

With the promotion of policies, we are gradually beginning to revitalize.

Among them, mother and infant

After the crazy game of 2015, the market became clearer, and many advantageous resources began to concentrate on leading enterprises in the industry.

In addition, the sea Amoy market gradually improved in 2016, tracking system is able to catch up with the source of production, so that more and more users choose to buy e-commerce platform.

In particular, milk powder, diapers, infant supplies, and so on, have become the most popular platform products.

Speed Research Institute analyst team combined with the Internet has published network data, combined with mobile user group sampling, interpretation of the maternal and child electronic business market situation.

Since 2015, maternal and infant products have entered a period of rapid development. Among them, the electronic business platform has strengthened the retailers' active distribution of online channels under the supply chain integration line, opened up online and offline pactions, and the o2o of mother and baby business has entered a new stage.

In 2015, the total scale of maternal and infant products in China reached 19166 billion yuan, and the growth rate reached 15.9%. The overall paction scale in 2016 is expected to reach 27982 billion yuan, with a growth rate of 46%.

With the promotion of the second child policy and the maturity of the e-commerce platform, the maternal and infant products market will break out in 2016, and the growth rate will be higher.

Under the promotion of China's regulatory measures, the phenomenon of fake commodities has basically been controlled.

In particular, driven by the overseas electricity supplier market, all products will eliminate the flow of counterfeit and inferior commodities through the traceability system of the customs and stimulate the purchasing power of our country.

In 2015, the scale of China's maternal and child e-commerce pactions reached 360 billion 600 million yuan, a growth rate of 98.3%, and the electricity business in 2016 is expected to reach 964 billion 500 million yuan, with a growth of 167.47%.

The growth of the electricity supplier market has become the main growth point of China's mother infant market, which is more convenient and efficient, and it also serves the buying habits of the vast number of users.

In 2016, the proportion of mobile terminals in H1 China's maternal and infant electricity market reached 72.5%, and the PC end accounted for 27.5%.

With the change of users' habits, mobile Internet has become the main way for many people to shop.

In 2015 double eleven mobile terminal accounted for only 64%, after nearly a year of development to further increase the proportion of the end of the year is expected to have an opportunity to achieve 80%.

According to the proportion of H1 self operated mobile mother to child market in 2016, we can see that the proportion of Beibei net is 40.92%, which is the first place; the proportion of baby grid accounts for 20.7%, ranking second; Mai Le purchase ratio is 8.66%, ranking third.

Red children, mother and baby, honey buds, mother and baby's home, NetEase koala Hai Tao, spicy Mama mall and so on, ranked one after another in order.

Babe net and baby lattice constitute the first echelon, with a total proportion of more than 60%, which is a clear distance from the latter.

The absolute advantage of Beibei net is inseparable from its non standard products, which account for 75% of the total category.

At the same time, because of the difficult price competition of non-standard products and the more profit margins compared with the standard products, the expenditure on operation is more healthy than other platforms.

Honey buds attract users by using the standard price war, and invite many spokesmen to improve their brand exposure rate by using star effect.

But price war can not become a long-term business model, but only a means to expand the market in the early stage.

If there is no more core product, it will easily lead to user churn.

The future capital chain will also face a more difficult test.

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According to statistics, children's shoes purchased the largest crowd, accounting for 25.6%, followed by toys accounted for 15.5%, infant products accounted for 15.3%, urine accounted for 13.2%, mother products accounted for 11.3%, milk powder accounted for 10.2%, and nutritional supplement accounted for 8.9%.

According to the distribution of category sales, we can see that milk powder and diaper are distributed in a single category, and there are more obvious absolute advantages.

China Mobile mother to child e-commerce has a good external development environment.

"Comprehensive two child" policy and "Internet plus" strategy are good signals for the state to support the development of maternal and infant industries; the increase of national income and consumption level, the age of the mothers and infants in the 25-35 years old group have stronger consumption ability; the consumption concept of the new generation of parents in 80 years and 90 years is changing to a higher quality, safer and more convenient, and their time is more fragmented. This is in line with the characteristics of modern social networking, and the trend of moving towards the mobile terminal is more obvious. Along with the growing maturity of mobile e-commerce and mobile payment, the integration of mother and baby industry online and offline has accelerated, and more mobile terminal maternal and child service scenarios will emerge in the future.