Great Potential For Outdoor Sports Market

Based on the early expeditions and scientific expeditions in Europe and the United States, nowadays outdoor sports are moving out of their homes, cities, and nature and engaging in challenging activities and leisure activities under the premise of standardization and safety.

In a narrow sense, outdoor sports are a sport of adventure, including walking on foot and crossing equipment, carrying heavy loads.

Outdoor sports were introduced into China in 1980s. From the initial administrative mountaineering expedition activities, such as the national mountaineering team climbing the Mount Qomolangma, to the emergence of commercial outdoor sports organizations, and then to the mass participation, outdoor sports accompanied by the growth and development of the outdoor Sporting Club Hotel along with its growth grew and matured along the way.

Before 2005, it can be regarded as the sprouting stage of outdoor sports in China. Its typical characteristics are nongovernmental, grass-roots and spontaneous growth.

In April 26, 2005, the State General Administration of sports established the sport of mountain outdoor sports as a formal sport in China. This means that outdoor sports in China have entered a rapid development stage from the beginning stage.

The 2005-2014 ten year development period basically belongs to the rapid growth period of social oriented outdoor sports.

Huge potential for market space

In 2000, the scale of the national outdoor industry market was only 60 million yuan, 2002 reached 300 million yuan, and in 2005 it increased to nearly 1 billion yuan mark.

According to the relevant authoritative departments, the potential reserves of the "gold mine" in China's outdoor industry will exceed 100 billion yuan.

Based on this background, "outdoor" is currently sporting goods.

The smallest but most developed project.

The "Outdoors" in our country only occupies the whole area.

1/1000 of the market.

The huge demand and insufficient supply undoubtedly make the outdoor sports market contain good investment opportunities.

As long as China's economy is growing steadily, the outdoor sports industry will continue to grow rapidly.

Huge consumption base

According to the fifth census, there are 380 million urban population in 1 billion 300 million population. Among them, the urban non-agricultural population living in big cities (500 thousand of the urban areas) is 115 million. Among them, the main body of outdoor sports consumption is 15-40 years old, accounting for 40% of the total population, or 46 million.

The huge population base indicates the huge outdoor sports market and good prospects for outdoor industry.