Hai Lan'S Home To Build " Brand + Platform " To " Service-Oriented Manufacturing " Pformation And Upgrading.

From a common

The factory has developed into the leader of China's clothing and home textile industry. Wuxi Jiangyin Hai Lan's household has been built for 15 years.

This new business mode has successfully occupied the commanding heights of the industrial value chain, and completed a magnificent turn of traditional manufacturing enterprises to "service oriented manufacturing" enterprises.

Reporter walked in

At headquarters, we can not see garment making equipment and garment workers. The largest building in this area is 24 highly intelligent logistics warehouses, which send 930 thousand clothes supplied by suppliers to more than 4000 terminal stores nationwide.

In 2015, the Hai Lan home sold 25 million pairs of trousers, 28 million T-shirts and 19 million shirts.

Most of these goods are shipped to the logistics center of Hai Lan home by more than 200 suppliers from all over the country.

Fully automated distribution lines instead of traditional production lines become the central nervous system of Hai Lan's home.

Gu Dongsheng, managing director and general manager of Hai Lan home, Limited by Share Ltd, we focus on upstream product development and downstream terminal management, outsourcing the middle reaches of garment production.

The pfer of industrial chain from low end to high end has been realized, and the goal of making money of three production has been realized.

Hai Lan people have counted an account. If we follow the traditional mode of "new factory building - new employees - expanding production", and do not say that the lowest level of the industrial chain is controlled by others, we only want to achieve the 60 billion yuan business income of Hai Lan group in 2014. The land, manpower and construction resources needed are 8 times, 5 times and 14 times respectively.

Through production outsourcing, Hai Lan's home can only integrate the social resources and become the standard maker of production suppliers by strengthening the R & D design strength.

Huang Qi, director of commodity center of Hai Lan Home Fashion Co., Ltd., introduced the macro guidance to suppliers through market research and market analysis.

Secondly, through the advantage of large-scale procurement, we can help suppliers reduce procurement costs and at the downstream sales side, which is different from the traditional progressive agency mode. Hai Lan House adopts the "direct franchise" system that is separated from ownership and management rights, and implements chain standardized management for more than 4000 stores nationwide.

With the support of local government policies and funds, Hai Lan's home has established a complete industrial chain alliance through the new business mode of "brand + chain operation", which has successfully realized the pformation from processing and assembly to "manufacturing + service".

Under the guidance of Hai Lan's home, the local government actively encourages manufacturing enterprises to carry out "main and auxiliary separation" work, separate the service departments of enterprises, and promote the high-end extension of enterprises to independent research and development, brand building and other industrial chains.

Cha Jianbiao, director of the Jiangyin Municipal Bureau of Commerce, said in an interview with reporters that since 2010, Jiangyin has accelerated the separation of industrial enterprises from the development of modern service industries. In the past six years, 300 enterprises have been separated from the total number of enterprises, 255 billion 500 million of which have been sold and 2 billion 580 million yuan of tax revenue. The government is mainly responsible for the separation of work and the reward is 65 million yuan.

The innovation of business mode has made the home of Hai Lan realize its reborn growth and is continuously elected as the first brand of China's apparel home textile industry.

In 2015, under the background of the cold performance of domestic garment enterprises, Hai Lan's home business went up against the trend and realized business income of 15 billion 800 million yuan, an increase of 28.3% over the same period last year.