361 Degree Sponsorship Of The Olympic Games And The Spread Of Chinese Sports Brand

Although this year's Olympic Games have been slots to where to begin, there are still big points.

But they want to be Olympic sponsors.

The purpose is to boost the exposure rate and win huge business opportunities by taking advantage of the Olympic IP.

No matter whether the Olympic Games are reliable or not,

It is the global partner, official support and official supplier of the Rio Olympic Games in 2016, the only sports brand from China.

The first Chinese sports brand sponsoring the Olympic Games

On the eve of the Olympic Games, the image of Sun Yang, a topical figure, was reconstructed at 361 degrees.

A unique road that is more diversified and more conforming to the characteristics of socialized marketing.

This time, 361 degrees, as the official sponsor of the Rio Olympic Games, will make the eye of the public in the Rio Olympic Games, and the brand name is well known around the world.

The 361 degree provides professional sports equipment for technical officials, medical personnel, tournament service personnel, torch bearers and other staff members of the Rio Olympic Games and Paralympic Games and all the test competitions.

According to the news, 361 degrees will provide more than 100000+ uniform.

In addition, the ceremonial costumes, referees' cutting clothing, media aided traffic and so on were all supplied by 361 degrees, and 361 degrees became the first Chinese sports brand to sponsor the Olympic Games.

361 degree has been committed to promoting the development of the world's sports industry, taking the opportunity of the Olympic Games, sports fans in Brazil and around the world will learn more about Chinese sports products and brands.

361 degrees, in addition to earning enough eyeballs, it also gains a lot.

361 degrees no dead face opening ceremony

Olympic Games is a traditional means of Olympic marketing for sporting goods enterprises, and also a classic means.

Successful Olympic Games can quickly enhance the reputation of sporting goods brand, and the marketing effect is very significant.

Sponsorship of every Olympic Games is a must for all sports brands.

In the international brand, Nike announced that it had obtained the official supplier qualification of the 2016 mile Olympic Organizing Committee.

In the competition of the famous sports brands in China, 361 degree achieved the overtaking in this Olympic Games, and it was a great face in the opening ceremony of the Olympic Games as the first appearance of the sports brand.

At the opening ceremony, Martinio Nobre, the track and field referee, wore an official referee suit with a marked 361 degree mark and a khaki 361 degree trousers. The 20 minute lens close-up made the 361 degree brand appear again.

Not only that, during the delegation's entrance ceremony, the first Greek delegation and third South African delegations entered the stadium wearing a 361 degree logo, and 361 degrees of brand promotion went ahead of other brands.

Benefiting from the Olympic economy, overseas sales have expanded by more than 1000.

361 degrees is one of the leading sports apparel brands in China, positioned in the mass market, and has maintained rapid growth in the past 12 years. It began to develop overseas business in 2014, and has stores in the United States, Brazil and Europe.

Insiders believe that the 361 degree sponsorship of the Olympic Games can enhance brand awareness, speed up overseas layout, increase the income of the incremental market, and upgrade the competitiveness of the international and diversified products in China.

At the end of the first quarter of 2016, the company expanded its overseas sales outlets with satisfactory results: 361 sales outlets in the United States, 839 outlets in Brazil, and 34 sales outlets in Europe. At the end of the first quarter of 2016,

361 degree recently released two quarter operating performance data show that as of the end of the two quarter of 2016, 361 degree main brand store sales grew 7%, compared to the first quarter of 2016 was 7.2%.

Taking into account the strong support of the Olympic economy and government policies to China's sports industry, 361 degrees will significantly improve overseas business in 2016. In order to better serve the Olympic Games, the sales volume of 361 degree Brazil will double.

Supporting China's sports events with action

As the leading brand in the national sporting goods industry, 361 degree advocates the brand spirit of "more love", actively practices the "love" culture, and constantly promotes the development of social economy, sports and other social undertakings.

2007: partnership with China's national badminton team to provide professional badminton players with professional arena equipment.

2008: become partner of Guangzhou 2010 Asian Games; become "CCTV sports channel clothing designated supplier".

2009: join hands with China's national cycling team to win the support of Chinese sports events.

2011: global partner of Shenzhen World University Summer Games, China's national sports brand has been recognized by world-class sports organizations.

2012: London Olympic Games, with love to help Sun Yang, realize the first gold medal of Chinese men's swimming Olympic Games, and opened a new chapter for Chinese swimming circles.

2016: Rio Olympic Games, 361 degrees holding high the "love with passion for sponsorship" brand, became the first Chinese sports brand sponsoring the Olympic Games.

Since its establishment, 361 degrees have sponsored countless sports events and supported China's sporting events with action.

2016 Rio Olympic Games, 361 degrees defeated the international giant ADI, successfully joined the ranks of Olympic sponsors, but also launched a campaign to spread the brand of Chinese sports.

Where is the way for Chinese brands?

Many sports brands are really in the international sports arena, and the brands are trying to sponsor sports events. This is a common way to win fame.

Because of Ning Zetao, Sun Yang, ye Shiwen, Yang Xu, Marbury, Dexter Li and many other world-class elite athletes, the brand competitiveness of 361 has been further demonstrated.

Other brands that haven't become sponsors of the Olympic Games will have their reputation and go abroad. First, the Chinese brands should go out and win the fame of brands.

Brand is a symbol of corporate culture and management capability. No brand is difficult to base itself on and abroad, and it will be replaced by other brands in minutes.

Chinese brands only insist on innovation and change. In the near future, local brands can go out and stand in the ranks of world brands. The names of local brands can be more familiar to foreign countries.