The Three Balance Of Clothing Purchase Is Inseparable From Trader Purchasing.

Clothing purchase is one of the core steps of retail business.

What we have to face is not only the entry and sale, but also the indicators of gross profit, turnover, inventory, price, quality, display and so on.

The so-called eight winds, each side must be balanced.

The same is true. Attention should be given to distributing stores in different places, agents of different sizes, and horizontal departments such as finance, operation and so on.

All the work needs a sober mind and practice. In order to achieve all the indicators, we should know how to balance control in front of all the pressures.

Three balance of clothing purchase -- balance between gross profit and sales volume

Every holiday, stores and stores, brands and brands will play the PK competition. In the face of some commodities that have absolute superiority, they can not stimulate customers' consumption without making special offers. Once the special price is made, the whole series will be done, and the gross profit level of each single product must be affected.

At the same time, the competitive stores will surely bargain, and the only margin of gross profit will be lost.

In the face of this situation, the purchasing practice should be considered as follows: according to the best-selling situation in every small classification, the top 20% key single products, the gross profit is not guaranteed, nor can it be insured. After 50%, the special price has to be done. The selling price is slightly higher than the lowest price of the market, and does not affect the whole. After that, the varieties of the latter 30% are directly guaranteed on the basis of the supply price, and the margins of the gross profit level will be smaller than the usual gross margin level.

Therefore, we should pay special attention to seasonality in the balance between gross profit and sales volume. Customers will have a lot of impulse spending during holidays, so we can focus more on sales volume, and we can focus on maintaining gross margin.

Three balance of clothing purchase -- balance between inventory and turnover rate

Focus in stores

Pay great attention to distribution service capabilities, stores are also very strict control of their inventory, then the contradiction between inventory and turnover of such brands will not be too large, because of poor sales of poor brands, slow turnover, row surface inventory is often the biggest burden, so the display of such brands should be less and refined, only as a supplement to the category.

The inventory and turnover of key brands is the most troublesome thing for purchasing. The settlement accounts of key brands are often very short. The salesmen of the factory are evaluating their performance by shipping volume, while the stores are checking procurement on the two indexes of sales and turnover.

Different assessments will inevitably involve bargaining between buyers and manufacturers in bargaining.

The key brands use the promotion resources, shopping guide resources and cost resources to seduce the procurement to give more display resources and clothing quantity, but often the old inventory has not been completely digested, and the factory will also want to take the initiative to increase the sales intensity to coerce the purchase and press the goods again. The key brand pays great attention to the time strategy and frequency of the promotion price, often when the price is tilted, the factory keeps the price very hard, and in the off-season, it also tries hard to increase the strength of the donation.

Then, when purchasing, retailers want to see recruiting and disassembling, and the key is to grasp the frequency and quantity of stocking purchase, and to judge whether the price has advantages over a period of time, rather than being killed by the late promotion price.

Purchases can be considered in large quantities under the following circumstances:

1, the best seller before the festival will be purchased in the first half of the year with the lowest promotional price in the whole year or the lowest promotional price in the previous period.

2, during the first two months of the holiday season, if the factory gives the lowest or equivalent promotional price, the purchase will be sold in a month. If the price is the lowest throughout the year, it will drop by more than 5% from the previous special price.

3, in the off-season, the factory will give priority to varieties of goods and gifts or ultra low price preferential policies, and purchase can be properly stocking. With the display and promotion resources of stores, DM and special promotion will be launched across the board, which will greatly help sales.

4, in the factory organization, such as manufacturer Week activities or large-scale promotional activities, special attention will be paid to brand image. Sometimes, in order to promote new products or brand anniversary, they will pay more attention to image effect to cope with headquarters inspection. At this time, the factory will spend a lot of money on the store, and launch a promotion policy, requiring stores to pressurize goods to enrich display or performance, purchasing can choose varieties to store goods.

5, before the factory price is raised for a long time, it will ask the store to press the goods. Under such circumstances, the buyer will purchase the goods in accordance with the maximum inventory limit of the month.

6, for seasonal products such as gift boxes or seasonal consumer goods, purchases should be reduced as far as possible. The manufacturers of such products rarely put policies at the beginning of the season, and they will give a lot of policies when sales are booming and declining. At this time, more purchases should be taken into consideration, such as inter store adjustment or special price sprint to digest inventory. Later, according to normal sales volume, the sales will slow down in mid season.

Clothing balance three balance between suppliers and suppliers

In all the balancing techniques, procurement can balance the interests between stores by executive power. It can balance the interests of three parties by cost, gross profit, and sales of three indicators. Balance between ethics and temptation can be balanced by virtue and belief. The contradiction between quality and price can be balanced by seeking big house and small size.

But the balance between suppliers and suppliers is a real psychological battle, technological war, and strength war.

This war does not happen occasionally, nor is it safe to win a battle. This war is often linked by one link, long line strategy and short line breakout.

In the positions wrapped up by suppliers of all kinds of mentality and characteristics of different levels, procurement is the chief commander of the battlefield, sharp attack, defensive and counter offensive warfare, war fighting, circuitous operation, enemy induction and enemy annihilation.

Balance 1: select two competitive brands in the key suppliers, analyze their respective characteristics, and do not attack the factories too strongly and firmly. The factory can relax the standard aspects and make good use of them so as to touch and attack another brand.

For example, the two big beverage giants, A giants, are very strict in the management of financial products, but it is very difficult to exploit the loopholes. But they are accustomed to maintaining the brand face with special display fees. The financial management of B giants is relatively extensive management, but the cost approval is too complex and strict. So in the top two, the A brand fees are collected to give him enough face to crack down on the B brand, to give enough gifts and promotional resources, and to collect fees and promotions two. This is a good way to find resources between the two.

Balance two: one or two, three lines of similar brand balance.

There are often one or two or three line brands, such as three kinds of international brands, such as international strong brands, domestic key brands, and domestic general brands. The three brands are often competing to be directly tapped, but the market is cruel. The cost of international brands is invested in the front-end of the health care market, which is very harsh to the market, but its market influence can never be abandoned. The domestic key brands as the giant of national enterprises are more likely to bite the pot. Then more display resources in the stores are paid to the domestic key brands, and more preferential policies such as the management costs of promoters, the cost of variety allocation, and the free head of the promotion period have been given to the international brands. In the same category

The three line brand can only survive in the cracks.

During the non major festivals, let the three line brands be highlighted once more. Give a little sweetness and share a second tier brand, save their face and celebrate the festival, then give the home brand to the front line so that the sales plan can be successfully completed.

The combination of brands is scientific, not to say who will be important, but to be different from each other. The purpose is to make the stores better able to complete their own plans.