Holding Together To Attack And Bid Farewell To The Era Of "Fighting Alone"

In the north and south of China, the crisscross regional economy has become a powerful support for the development of industries and enterprises.

Since reform and opening up, more and more Chinese

Deeply integrated into the global textile and apparel industry chain, and undertook the production and processing links, especially the gradually expanding labor reserves, industrial parks and huge follow-up market forces.

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Innovation agglomeration

In Hebei, Xinji, China's leather capital, the city, which has experienced several times of the leather industry's peak, now has a new starting point for pformation and upgrading.

"The leather industry in Xinji, Hebei is on the rise."

Qin Shike, general manager of Hebei CHINT Industrial Group Co., Ltd., said that the October Hebei Xinji Exhibition Group will be exhibiting in more than 30 enterprises in the 2016 autumn exhibition of China International Fashion Fair.

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Participating brands are familiar to us.

There is also a "potential stock" brand.

Enterprises' collective participation in CHIC has become one of the most important initiatives in Xinji, Hebei this year.

In order to promote this group's participation, the Xinji leather enterprise chamber of commerce took the lead in organizing a wide range of enterprises to participate in the exhibition. Not only won the strong support of the Xinji government, but also the enterprises actively participated in the exhibition, hoping to "warm the newspaper group".

In the face of the new normal, China's clothing enterprises should pform from scale expansion to quality improvement, from single to full flowering, from separation and attack to synergy, and cooperation is inevitable.

Liang Changjun, general manager of Hebei fashion clothing Group Co., Ltd., who actively participated in the exhibition, said that the current market competition has been promoted from the competition of enterprises to the competition of industrial clusters, from the competition between single enterprises to the competition among regions.

The emergence of industrial clusters not only makes the image of industrial clusters more prominent, the dynamic information release is more unified, the business group receives a higher scale, but also attracts more and more high-quality professional buyers.

In recent two years, the leather industry in Xinji, Hebei has also been highly concerned by the local government. The focus of the cluster is to enhance the innovation, productivity and competitiveness of the leather industry.

"Industrial cluster + brand promotion" as a mode to speed up the upgrading of traditional industrial clusters, not only strengthens the overall image of regional industrial clusters, but also brings endless business opportunities for the long-term development of industry.

This is a model for the pformation of China's apparel cluster industry and a microcosm of the development of China's garment industry.

Policy escort

Sun Ruizhe, vice president of China Textile Industry Federation and President of China clothing association, once said that China's clothing industry cluster has experienced the initial stage of industrial agglomeration, industrial agglomeration and industrial innovation and agglomeration. Now it has entered a new stage of strategic adjustment. Industrial clusters continue to strengthen their brand effect on the basis of the original "regional brand".

In order to enhance core competitiveness, local governments have formulated corresponding pformation plans and plans for their own industrial characteristics.

Since 2012, Pinghu, Zhejiang has attached great importance to the pformation and development of the garment industry. After studying and formulating the Pinghu garment industry pformation and upgrading plan (2012~2020), a series of policies and measures, such as the three year action plan for the pformation and upgrading of the garment industry in Pinghu City, and the notice of the Pinghu Municipal People's Government on Issuing further support for the promotion and implementation of the brand building of the garment enterprises, and the 2015 garment industry evaluation and the 2016 development guidelines have been issued. The platform has been strengthened, policy support has been strengthened, activities have been carried out conscientiously, publicity and promotion has been promoted, and clothing enterprises have been guided to design innovation, brand innovation and mode innovation, so as to promote the pformation and upgrading of the garment industry.

At the same time, the 8 enterprises, such as IIF, Yi Si Jia, Ni Lai ya, Fei Ling Fei Xun, Yongcheng, Huasheng, Rodi and shasen, are the key support projects for brand promotion of garment enterprises in 2015, effectively promoting the pace of independent brand building of Pinghu garment enterprises.

With the continuous upgrading of regional brand image, with the help of effective platform pformation and upgrading, the development of resources integration has become the same choice for all industrial clusters, and they have been aiming at the most influential clothing exhibition CHIC in China.

The Zhejiang Pinghu exhibition group, which has participated in the two CHIC exhibition, has gained a lot of opportunities. It has gained more opportunities for publicity, promotion and learning, and has further expanded the market. At the same time, it has launched the regional brand of "China's famous garment manufacturing city" and helped garment enterprises gradually integrate into the "fashion circle" of garment industry.

A set of statistics provided by the official shows that at the autumn exhibition in CHIC2015, 15 Pinghu exhibitors clothing enterprises have negotiated more than 2600 customers, reaching more than 100 customers who want to follow up negotiations, and 100 orders for intent.

Only Zhejiang Yi Ai Fu game clothing industry Co., Ltd. reached nearly 50 customers, and reached an order of about 5000000 yuan.

In addition, the Pinghu garment enterprises in the exhibition on direct retail and orders on the spot turnover amounted to 1 million 80 thousand yuan.

At the CHIC2016 spring exhibition, 22 Pinghu exhibitors have discussed more than 5000 clients, of whom 1000 have cooperative intentions, more than 200 have reached a cooperation intention or have signed a cooperation agreement, and the order has reached about 55000000 yuan.

"CHIC is an international professional trading platform. We organize more than 20 enterprises to join in the exhibition. We send a brand name card to the merchants from home and abroad with the overall image of Pinghu garment industry cluster, so that Pinghu brand can move towards consumers, move towards the market, go all over the country, and go to the world at a faster pace."

Liu Jiean, director of Zhejiang economic and Information Bureau, said Pinghu.

It is understood that this group's participation in the CHIC2016 autumn exhibition industry cluster has a high degree of product category, including Hebei, Xinji, Zhejiang and Pinghu, which are featured by leather and winter clothing categories, and Zhejiang Wenzhou exhibitors covering all categories of clothing and apparel. All of them will create an unprecedented record of industrial clusters.

Known as the "China Leather cluster base", Haining, Zhejiang, this year, there are also several excellent fur and leather enterprises participating in the CHIC2016 autumn exhibition.

Since the first delegation of Haining Leather City in China to attend CHIC in 2004, hundreds of Haining leather enterprises have gone through the powerful platform to the whole country.

Customized production

CHIC, a multi-functional composite exhibition, has gathered all kinds of innovative elements. During the exhibition, the advantages of garment industry differentiation development in different countries and regions have been refined.

In order to better promote the innovation and development of industrial clusters, Pinghu, Zhejiang province has studied and formulated the three year plan for the pformation and upgrading of the garment industry in Pinghu (level 2016, 1).

The plan proposes to continuously improve the quality and efficiency of the garment industry as the main line, and promote the expansion of garment enterprises from simple "incoming single processing" mode to providing market analysis, clothing design, customized production, brand operation, product sharing and other links, so as to promote the adjustment and optimization of the garment industry structure, continuously enhance the core competitiveness of garment enterprises, and continuously upgrade to the high-end value chain, accelerate the cultivation of a number of clothing leading enterprises and excellent brands with regional influence, build industrial characteristic advantages, create fashion innovation and brand customization, and promote the pformation and upgrading of Zhejiang Pinghu from garment export processing base to garment design and manufacturing city.

It is not only a problem to be solved by Pinghu garment industry cluster, but also a common problem faced by many garment industry clusters in China.

The leather industry in Xinji, Hebei, is also experiencing such an awkward period.

For this reason, Qin Shike, who has been in the leather industry for many years in Xinji, Hebei, has great feelings. He told reporters: "whether the independent brand or the OEM processing brand, we should put the innovation research and development in the first place, and we can maintain steady growth through differentiated operation."

In the absence of growth momentum in the traditional export market, Qin Shike has focused on the domestic market in recent years, working with design studios in Europe, Korea and other countries to ensure new products in the two quarter of autumn and winter.

In order to meet the needs of customized production, Hebei CHINT Industrial Group Co., Ltd. chose to invest in Yizhuang to build its own industrial park many years ago.

Qin Shike, who often travels between Beijing and Hebei, can bring new products that meet the needs of customers every time.

An unavoidable reality is that "there are no products and no cards", so that many enterprises can never get rid of the single order processing mode.

In the field of terminal sales, Liang Changjun, who was quite experienced in the establishment of the company in 2008, has made it clear that he must make his own brand.

Only in this way can we have the right to speak, and the export market will cooperate with the medium and high-end brand enterprises, and at the same time, we will adopt the order payment system.

"In order to ensure that enterprises can take a leap forward step by step, we have published the" Pinghu clothing industry evaluation and development guidelines for 2016 2015 "(Ping Jing [2016] 56), and vigorously promoted the pformation and upgrading of garment industry through four measures: steady growth, structural adjustment, pformation of power and atmosphere.

Liu Jiean briefed reporters.

It can be seen that the relationship between industrial branding and brand industrialization is mutual promotion and mutual promotion.

Industrial branding and brand industrialization are the only way to develop regional block economy (industrial clusters) and enhance regional competitiveness.