• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Rio Olympic Sports Brand War, Nike Seems To Be A Little Bit Behind.

    2016/8/17 13:52:00 83

    Rio Olympic GamesSports BrandNikeBrand Strategy

    Judging from the publicity effect, it seems that there is no more suitable platform for promoting sports brand or launching new products than the summer Olympic Games.

    Every four years in the Olympic Games, sports brands want to enhance their brand awareness through the exposure rate in the competition. Nike seems to have been an expert in this field.

    However, there seems to be some change in the sports brand war of Rio Olympic Games.

    According to the report released by Forbes,

    Rio Olympic Games

    Since the beginning of the competition, Nike's stock value has increased by only 1%, while Andrea has increased by 2.3%, and Adidas has taken the lead by an increase of 5.9%.

    In addition, the sales report in the previous quarter showed that Adidas's sales in North America increased by 26%.

    In contrast, Nike's stock price has fallen more than 10% this year. It was named the worst performance of the Dow Jones index in 2016 by Wall Street Goldman Sachs Group.

    Paul Hicky, co-founder of Beth Polk investment group, said: "sports brand competition is becoming more and more intense now.

    Because of the existence of Andrea, a listed company, Nike wants to get it now.

    Sponsor

    The cost of rights is higher and higher.

    In addition, according to Beth Polk investment group, the value of Nike's stock has increased by 4%-19% since the 6 Summer Olympic Games from 1984 to 2004.

    But after the last two Olympic Games, Nike's stock value declined.

    Related links:

    Apart from 361 degrees, the domestic sports brands that appeared in Rio Olympic opening ceremony are PEAK, Hongxing Erke and so on. Among them, PEAK is sponsoring 12 Olympic delegations.

    After winning the gold medal, Chinese athletes' sponsorship is sponsored by the current Chinese sports brand "one brother" Anta.

    Ma Gang, an expert in sporting goods industry, believes that the Chinese sports brand's appearance in the Olympic Games, especially the 361 degree sponsorship of the Olympic Organizing Committee and PEAK's sponsorship of overseas delegations, has a positive significance in enhancing brand awareness, accelerating overseas layout and market increments, and upgrading international and diversified products can enhance competitiveness in China.

    Data show that the 361 degree expansion of overseas expansion speed, as of the end of the first quarter of 2016, it has 151 sales outlets in the United States, there are 839 in Brazil (compared with the end of 2015 growth 100%) sales outlets, Europe has 34 sales outlets.

    Liu Xiang, director of PEAK brand, told reporters that during the Olympic Games, PEAK not only sponsored 12 Olympic delegations, but also sponsored 5 professional sports teams and 3 star athletes.

    "The 12 Olympic delegations sponsored by PEAK are distributed in Europe, Oceania, Asia and Africa, which is of positive significance for PEAK to lay an overseas market and enhance its brand influence overseas."

    Liu Xiang said.

    At the Rio Olympic Games, the Chinese sports brand looks a lot, but the crisis behind the scenery is also invisible.

    Zhang Qing told reporters that China sports brands have only one volume of tens of billions of brands, while the international first-line brands, ADI and Nike, are in the scale of 100 billion, and the growth rate is improving.

    "Therefore, the difference between China's sports brand and the international first-line brand is constantly increasing both in terms of volume and growth rate."


    • Related reading

    Ali Sports Series Industry Layout Starts Star Broker Platform To Take "Net Red" Avenue

    Daily headlines
    |
    2016/8/16 10:07:00
    50

    The Seemingly Fresh Chinese Brands At The Olympics Are In Danger.

    Daily headlines
    |
    2016/8/16 9:36:00
    52

    Gifted Men'S Clothing Deepen The "Internet +" Layout And Build Seven Intelligent System Platforms.

    Daily headlines
    |
    2016/8/14 22:46:00
    62

    Another New Window Showing The Brand Culture And Charm Of Camel Active Men'S Wear Is Unveiled In Hebei.

    Daily headlines
    |
    2016/8/14 22:35:00
    106

    China'S Big Data Industry Suffers From "Three Major Doors"

    Daily headlines
    |
    2016/8/13 21:54:00
    52
    Read the next article

    Despite The Economic Crisis, Brazil'S Electricity Supplier Performance Remains Strong.

    The Olympic Games can not change the economic crisis. The development of Brazil's electricity supplier is geometric. Next time, everyone will follow the world's clothing and shoe net to see the detailed information.

    主站蜘蛛池模板: 欧美金发大战黑人video| 97人洗澡人人澡人人爽人人模| 香蕉视频久久久| 日韩在线视频导航| 国产成人片无码视频在线观看 | 都市美妇至亲孽缘禁忌小说| 日韩欧美卡一卡二卡新区| 国产在线观看午夜不卡| 久久国产精品-国产精品| 野花日本免费观看高清电影8| 日本免费精品视频| 四虎成人永久影院| 三男三女换着曰| 痴汉の电梯在线播放| 大伊香蕉在线观看视频wap| 亚洲精品国产品国语在线| 4480私人午夜yy苍苍私人影院| 欧美午夜在线视频| 国产成人高清视频| 久久久久香蕉视频| 美女张开腿让男人桶爽国产| 思思久久99热只有频精品66| 俄罗斯小小幼儿视频大全 | 青青青国产手机在线播放| 日产精品久久久久久久| 动漫美女被免费网站在线视频| haodiaocao几万部精彩视频| 污到流水的视频| 国产白嫩漂亮美女在线观看| 久久在精品线影院精品国产| 美女主播免费观看| 大伊香蕉在线精品不卡视频 | 男人的天堂色偷偷| 国产麻豆剧果冻传媒免精品费网站| 亚洲午夜精品久久久久久浪潮| 香蕉视频在线观看男女| 成人精品免费视频大全app| 交换人生电影在线| 日本aⅴ日本高清视频影片www| 日本换爱交换乱理伦片| 免费看黄色片子|