Shenzhen Underwear Group Unveiled At The American Apparel Expo

Jiang Beibei, China's famous model, is in Shenzhen.

Stunning appearance at the T station in Las Vegas, USA, immediately "spike" the eyeballs of the audience.

In the United States, local time on August 14th, the four day of the 2016 Las Vegas (Autumn) international clothing and fabric Fair (Magic Show) was officially opened. The Shenzhen underwear industry association organized more than 20 outstanding local enterprises to make a collective appearance. The super model Jiang Bei Bei led the performance of the exquisite color show, the Shenzhen underwear fashion "burning" to the global stage.

As the earliest industrial cluster with the most perfect industrial chain and the highest level of development, Shenzhen underwear has a good industrial foundation.

In 2015, Shenzhen produced 800 million kinds of underwear every year, underwear production value was about 40000000000 yuan, accounting for 1/5 of the whole country, and occupied 60% of the domestic high-end market share.

At the same time, with the improvement of the popularity and influence of underwear in Shenzhen, Shenzhen's industry consensus is gradually taking shape with the high-end and high value underwear. Shenzhen has formed siphon effect on its surrounding areas, and its perfect industrial system has also prompted Shenzhen to become an important base for underwear and fashion in the whole country and even in the world.

Against this background, it is urgent to export "Shenzhen fashion" to the world.

Zhang Fengwei, executive vice president and Secretary General of Shenzhen underwear industry association, said that the current product structure of Shenzhen underwear is becoming richer and richer, the market demand is increasing obviously, and the brand operation mechanism is mature.

And Shenzhen underwear with excellent local brands, rich underwear culture, fashion and healthy concept to the world-class exhibition on the collective appearance, is to spread the "Shenzhen fashion" before the international lens, to create the international influence of Shenzhen underwear, and gradually pform the slogan "Shenzhen underwear and dancing the world" into reality.

In 2014, Shenzhen underwear enterprises held Magic Show for the first time, and China's underwear culture was blossoming on the international stage. This collective appearance of the world's top trade shows not only promoted the international reputation of Shenzhen underwear brand, but also widened the overseas market of Chinese underwear enterprises.

In 2016, the underwear industry association of Shenzhen organized a strong brand of underwear area again.

There are more than 20 exhibitors, including the national brand of underwear, such as Fang Li Fang, rose and Budi design in June, as well as the representative company of Shenzhen Guangming New District, the world's largest swimsuit enterprise, Fuhua, the famous underwear accessories enterprise, and so on.

At the exhibition site, the Shenzhen underwear group has demonstrated to the world the strength of Shenzhen's underwear fashion and its rich Chinese culture behind the world through the combination of static display and brand combination show. It has made a worldwide reputation for Shenzhen underwear.

Qu Jing, vice president of China knitted Industrial Association, said that through underwear, this fashion product can show the strong strength and market potential of Shenzhen underwear to the world, so that the world's top fashion companies can witness the latest appearance of China's excellent brands, which will play a role in promoting cultural exchanges and economic and trade exchanges between China and the United States.

Magic Show was first held in 1933. It was held in February and August each year. It has been more than 80 years ago. It is the oldest and largest clothing, apparel, fabric and home textile exhibition in the world. It is recognized as the "weathervane" of the North American clothing market in the US apparel industry.

The exhibition has an exhibition area of over 200 thousand square meters. There are more than 4000 exhibitors and 5500 brands exhibiting, focusing on almost all the famous clothing brands in the world.